Portland, OR 97203
United States
University of Portland
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Marketing planning, effectuation, new ventures, uncertainty
Business Model, Market Creation, Effectuation, Market Driving
Entrepreneurial marketing, Innovation, Competitive Advantage, Creativity in Marketing
university technology commercialisation, technology transfer, multidisciplinary education, university spinouts, regional economic development.
repeated partners, transaction cost economics, buyer/supplier relationships, relational governance
Corporate Identity Management, Innovation Capacity, corporate branding, authenticity, marketing strategy, corporate communications