Rohit Vishal Kumar

IMI Bhubaneswar

Associate Professor

IDCO Plot 1

Gothapatna PO Malipada

Bhubaneswar, Orissa 751003

India

http://www.imibh.edu.in

SCHOLARLY PAPERS

13

DOWNLOADS
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Top 5,775

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7,747

SSRN CITATIONS

3

CROSSREF CITATIONS

5

Scholarly Papers (13)

1.

Impact of Sales Promotion on Buyer Behaviour: An Empirical Study of Indian Retail Customers

Journal of Management, Vol. 3, No. 1, pp. 11-24, January-June 2009
Number of pages: 14 Posted: 24 Jun 2010
Gopal Das and Rohit Vishal Kumar
NSHM Business School and IMI Bhubaneswar
Downloads 4,244 (2,159)
Citation 2

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Consumer Behaviour, Retail Sales, Promotion

2.

Psychographic Segmentation of Indian Urban Consumers

Journal of the Asia Pacific Economy, Vol. 13, No. 2, pp. 204-226, 2008
Number of pages: 24 Posted: 24 Jun 2010
Rohit Vishal Kumar and Amitava Sarkar
IMI Bhubaneswar and affiliation not provided to SSRN
Downloads 1,069 (20,725)
Citation 1

Abstract:

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segmentation, psychographics, cluster analysis, lifestyle, marketing, India

3.

Colour, Colour Everywhere: In Marketing Too

SCMS Journal of Indian Management, 2007
Number of pages: 7 Posted: 14 Mar 2007
Rohit Vishal Kumar and Radhika Joshi
IMI Bhubaneswar and University of Calcutta - IISWBM
Downloads 945 (25,010)

Abstract:

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color, marketing, consumer behaviour

4.

Testing Forward Rate Unbiasedness in India: An Econometric Analysis of Indo - Us Forex Market

International Research Journal of Finance and Economics, Vol.12, No.4, pp. 56-66, 2007
Number of pages: 11 Posted: 04 Jul 2009
Rohit Vishal Kumar
IMI Bhubaneswar
Downloads 293 (108,860)

Abstract:

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Foreign Exchange, Econometrics, Financial Markets

5.

Respondent Selection Methods in Household Surveys

Jharkhand Journal of Development and Management Studies, Forthcoming
Number of pages: 9 Posted: 10 Feb 2014
Rohit Vishal Kumar
IMI Bhubaneswar
Downloads 279 (114,693)

Abstract:

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social research, respondent selection, household surveys, kish grid

6.

Free / Open Source Software (FOSS) for Social Sector

Jharkhand Journal of Development and Management Studies, Vol. 5, No. 2, pp. 2409-2426
Number of pages: 21 Posted: 26 Dec 2007
Rohit Vishal Kumar, Indranil Dasgupta and P. Sujeevan
IMI Bhubaneswar, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 234 (137,316)

Abstract:

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Software, Open Source, NGO

7.

Toothpaste Usage & Consumer Profiles - A Study in Kolkata Market

Organisational Management, Vol. XX, No. 2, July-September 2004
Number of pages: 6 Posted: 22 Jun 2010
Sarbani Mitra and Rohit Vishal Kumar
Indian Institute of Social Welfare and Business Management and IMI Bhubaneswar
Downloads 197 (161,712)

Abstract:

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8.

A Comparative Study of Forward Rate Unbiased Hypothesis in Tunisian and Indian Foreign Exchange Markets

Posted: 16 Jan 2011 Last Revised: 30 Jan 2011
Rohit Vishal Kumar and Dhekra Azouzi
IMI Bhubaneswar and affiliation not provided to SSRN
Downloads 183 (172,914)

Abstract:

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Econometrics, Foreign Exchange, India, Tunisia, Comparision

9.

Using Latex for Writing a Thesis

The PracTeX Journal, 2007
Number of pages: 10 Posted: 24 Jun 2010
Rohit Vishal Kumar
IMI Bhubaneswar
Downloads 148 (207,419)

Abstract:

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LaTeX, Computers, Typesetting

10.

Forward Rate Unbiasedness Hypothesis in the Tunisian Foreign Exchange Market

Number of pages: 29 Posted: 11 Nov 2010 Last Revised: 10 Jan 2012
Dhekra Azouzi, Rohit Vishal Kumar and Chaker Aloui
affiliation not provided to SSRN, IMI Bhubaneswar and affiliation not provided to SSRN
Downloads 100 (277,964)
Citation 1

Abstract:

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UFER hypothesis, cointegration, error correction, VECM

11.

Accredited Social Health Activists - Emerging Medical and Health Commons in Rural Jharkhand, India

Governance of Commons and Livelihood Security (Chapter 18), Publisher: Xavier Institute of Social Service, Ranchi, H. Sinha and A. Kumar, eds.
Number of pages: 19 Posted: 18 Apr 2013 Last Revised: 23 Sep 2013
Anant Kumar, Rohit Vishal Kumar, Vikas Gupta, Sant Prasad and Akay Minz
Xavier Institute of Social Service, Ranchi, IMI Bhubaneswar, Independent, Independent and Independent
Downloads 48 (413,539)

Abstract:

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ASHA, Sahiya, NRHM, Commons, Medical and Health Commons, India

12.

Motivations of Distributor Sales Executives (DSEs) in the Telecom Sector: An Exploratory Study in the State of Jharkhand, India

Dubey, A. K., & Kumar, R. V. (2018). Motivations Of Distributor Sales Executives (DSE) In The Telecom Sector: An Exploratory Study in the State of Jharkhand, India. South Asian Journal of Management, 25(3), 119-134.
Number of pages: 16 Posted: 08 Jan 2019
Ajitabh Kumar Dubey and Rohit Vishal Kumar
University Jharkhand, India and IMI Bhubaneswar
Downloads 7 (630,754)

Abstract:

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Distribution, Motivation, PLS-SEM, Sales Executive, Telecom

13.

Modeling Consumer Opinion Using RIDIT and Grey Relational Analysis

Kumar, R. V., & Bhattacharyya, S. (2017). Modeling Consumer Opinion Using RIDIT and Grey Relational Analysis. In A. Kumar, M. Dash, S. Trivedi, & T. Panda (Eds.), Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (pp. 185-201). Hershey, PA: IGI Global.
Posted: 21 Jul 2018
Rohit Vishal Kumar and Subhajit Bhattacharyya
IMI Bhubaneswar and Independent

Abstract:

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Ranking, Grey Relational Analysis, RIDIT, Consumer Behaviour