Gustavo de Mello

University of Southern California - Marshall School of Business

701 Exposition Blvd

Los Angeles, CA 90089

United States

SCHOLARLY PAPERS

4

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Scholarly Papers (4)

Threats to Hope and Motivated Reasoning of Product Information

Number of pages: 28 Posted: 18 May 2006
Gustavo de Mello, Deborah J. MacInnis and David W. Stewart
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 127 (220,411)

Abstract:

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motivation, reasoning, hope, confidence

Threats to Hope and Motivated Reasoning of Product Information

Journal of Consumer Research, Forthcoming
Posted: 23 Aug 2006
Gustavo de Mello, Deborah J. MacInnis and David W. Stewart
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

Abstract:

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motivation, reasoning, hope, confidence

2.

Coping with Non-Purchase: Managing the Stress of Inaction Regret

Journal of Consumer Psychology, Vol. 19, No. 3, 2009
Number of pages: 10 Posted: 01 Jul 2012
Vanessa Patrick, Matthew Lancellotti and Gustavo de Mello
University of Houston - C.T. Bauer College of Business, affiliation not provided to SSRN and University of Southern California - Marshall School of Business
Downloads 87 (285,097)

Abstract:

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3.

Consumer Hopefulness: Construct, Relevance to Internet Marketing, Antecedents and Consequences

Int. J. Internet Marketing and Advertising, Vol. 1, No. 2, 2004
Number of pages: 22 Posted: 01 Jul 2012
Deborah J. MacInnis, Gustavo de Mello and Vanessa Patrick
University of Southern California - Marketing Department, University of Southern California - Marshall School of Business and University of Houston - C.T. Bauer College of Business
Downloads 40 (417,172)

Abstract:

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4.

The Concept of Hope and its Relevance to Product Evaluation and Choice

Journal of Marketing, Vol. 69, pp. 1-14, January 2005
Posted: 13 Mar 2007
Deborah J. MacInnis and Gustavo de Mello
University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

Abstract:

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Hope, consumer behavior