Vanessa M. Patrick

University of Georgia - C. Herman and Mary Virginia Terry College of Business

Brooks Hall

Athens, GA 30602-6254

United States

SCHOLARLY PAPERS

3

DOWNLOADS

331

CITATIONS

2

Scholarly Papers (3)

1.

Not as Happy as I Thought I'd Be? Affective Misforecasting and Product Evaluations

Journal of Consumer Research, Vol. 33, pp. 479-490, March 2007
Number of pages: 37 Posted: 06 Jun 2006
Vanessa M. Patrick, Deborah J. MacInnis and C.W. Park
University of Georgia - C. Herman and Mary Virginia Terry College of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 222 (135,046)
Citation 1

Abstract:

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affect, forecasting

Anytime Versus Only: Mindsets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation

Journal of Marketing Research, Vol. 44, 2008
Number of pages: 40 Posted: 12 May 2008
Amar Cheema and Vanessa M. Patrick
University of Virginia (UVA), McIntire School of Commerce and University of Georgia - C. Herman and Mary Virginia Terry College of Business
Downloads 109 (246,702)
Citation 1

Abstract:

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framing, mindsets, construal level, coupons, rebates

3.

Spotlight on Affect: Affect and Affective Forecasting in Impulse Control

Journal of Consumer Psychology, Forthcoming
Posted: 02 Jun 2006
Deborah J. MacInnis and Vanessa M. Patrick
University of Southern California - Marketing Department and University of Georgia - C. Herman and Mary Virginia Terry College of Business

Abstract:

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affect,impulse control, self-regulatory behavior