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Lilia Lurie

Saint Petersburg State University

7-9, Universitetskaya nab.

Saint Petersburg, 199034

Russia

SCHOLARLY PAPERS

1

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183

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0

Scholarly Papers (1)

1.

The Role of Visual and Informational Elements in Wine Label Design: Effects on Price and Customer Rating

Number of pages: 47 Posted: 08 Jan 2025 Last Revised: 20 Nov 2025
Saint Petersburg State University, Saint Petersburg State University, National Research University – Higher School of Economics (HSE University), and University of Florida
Downloads 183 (424,491)

Abstract:

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Wine Label Design, Consumer Perception, Pricing Strategy, Attractiveness Ratings, Feature Analysis, Statistical Modeling