Alan D.J. Cooke

University of Florida - Warrington College of Business Administration

Assistant Professor

Gainesville, FL 32611

United States

  • University of Florida - Warrington College of Business Administration

SCHOLARLY PAPERS

4

DOWNLOADS

571

TOTAL CITATIONS
Rank 49,131

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Top 49,131

in Total Papers Citations

6

Scholarly Papers (4)

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1.

Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute-Framing Effects

Number of pages: 15 Posted: 27 Jan 2005
Chris Janiszewski, Tim Silk and Alan D.J. Cooke
University of Florida - Department of Marketing, University of British Columbia and University of Florida - Warrington College of Business Administration
Downloads 250 (256,715)
Citation 1

Abstract:

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Attribute framing, framing effects, range theory, range frequency theory, descriptive valence, subjective judgment, subjective evaluation, subjective scales, affective associations, product marketing, information processing

2.

Learning from Mixed Feedback: Anticipation of the Future Reduces Appreciation of the Present

Journal of Consumer Research, Vol. 34, No. 2, 2007
Number of pages: 12 Posted: 21 Nov 2006 Last Revised: 04 May 2008
Tom Meyvis and Alan D.J. Cooke
New York University (NYU) - Department of Marketing and University of Florida - Warrington College of Business Administration
Downloads 214 (298,327)

Abstract:

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3.

Avoiding Future Regret in Purchase-Timing Decisions

Journal of Consumer Research, Vol. 27, No. 4, 2001
Number of pages: 13 Posted: 22 Jan 2013
Alan D.J. Cooke, Tom Meyvis and Alan Schwartz
University of Florida - Warrington College of Business Administration, New York University (NYU) - Department of Marketing and University of Illinois, Chicago, College of Medicine
Downloads 107 (531,978)
Citation 5

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Regret, Satisfaction, Risk, Decision Making

4.

An Experimental Test of a General Class of Utility Models: Evidence for Context Dependency

JOURNAL OF RISK AND UNCERTAINTY, Vol. 14, No. 1
Posted: 30 Oct 1996
Richard A. Chechile and Alan D.J. Cooke
Tufts University - Department of Psychology and University of Florida - Warrington College of Business Administration

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