Ashish Sood

University of California Riverside

Associate Professor of Marketing

United States

http://www.ashishsood.net

  • University of California Riverside

SCHOLARLY PAPERS

18

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SSRN CITATIONS
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51

CROSSREF CITATIONS

64

Scholarly Papers (18)

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1.

How Long Should Social Distancing Last? Predicting Time to Moderation, Control, and Containment of COVID-19

USC Marshall School of Business Research Paper
Number of pages: 7 Posted: 30 Mar 2020 Last Revised: 22 Aug 2021
Gerard J. Tellis, Ashish Sood and Nitish Sood
University of Southern California - Marshall School of Business, Department of Marketing, University of California Riverside and Augusta University
Downloads 4,834 (3,060)
Citation 10

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Coronavirus, COVID-19, restrictions, lockdown, metrics, prediction, model, social distancing

2.

Technological Evolution and Radical Innovation

Journal of Marketing, Vol. 69, pp. 152-168, July 2005
Number of pages: 18 Posted: 23 May 2006
Ashish Sood and Gerard J. Tellis
University of California Riverside and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 1,170 (29,413)
Citation 3

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Technological Evolution, Innovation

3.

Do Innovations Really Payoff? Total Stock Market Returns to Innovation

Marketing Science, Vol. 28, No..3, p. 442, May/Jun 2009, Marshall School of Business Working Paper No. MKT 11-09
Number of pages: 49 Posted: 17 Apr 2008 Last Revised: 24 Oct 2014
Ashish Sood and Gerard J. Tellis
University of California Riverside and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 890 (43,322)
Citation 26

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Innovation, Market Returns, Event Study, Fama-French model, High-Tech Marketing

4.

Why Did US Governors Delay Lockdowns Against COVID-19? Disease Science vs Learning, Cascades, and Political Polarization

USC Marshall School of Business Research Paper
Number of pages: 17 Posted: 14 Apr 2020 Last Revised: 16 Jun 2020
Gerard J. Tellis, Nitish Sood and Ashish Sood
University of Southern California - Marshall School of Business, Department of Marketing, Augusta University and University of California Riverside
Downloads 640 (67,327)
Citation 12

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Lockdown, COVID-19, Coronavirus, Democrat, Republican, US Governors, Social Distancing, Hazard model, Healthcare policy, Theory of Infectious Disease, Lockdown, COVID-19, coronavirus, Democrat, Republican, US Governors, Social Distancing, Hazard model, Healthcare policy, Theory of Infectious Disease

5.

The S-Curve of Technological Evolution: Marketing Law or Self-Fulfilling Prophecy?

Marshall School of Business Working Paper No. MKT 04-07
Number of pages: 45 Posted: 23 Apr 2007
Ashish Sood and Gerard J. Tellis
University of California Riverside and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 559 (79,791)
Citation 1

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innovation

6.

Price of Delay in COVID-19 Lockdowns: Delays Spike Total Cases, Natural Experiments Reveal

USC Marshall School of Business Research Paper
Number of pages: 24 Posted: 05 May 2020 Last Revised: 16 Jun 2020
Gerard J. Tellis, Nitish Sood and Ashish Sood
University of Southern California - Marshall School of Business, Department of Marketing, Augusta University and University of California Riverside
Downloads 444 (105,555)
Citation 4

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Natural Experiments, COVID-19, Disease Spread, Penetration, Lockdown, COVID-19, US Governors, Social Distancing, Healthcare Policy, Infectious Diseases

7.

Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies

Marketing Science Working Paper Series 2010: Report No. 10-102, Emory Law and Economics Research Paper No. 10-69, Emory Public Law Research Paper No. 10-109, Marshall School of Business Working Paper No. MKT 17-10
Number of pages: 53 Posted: 25 Jun 2010
Ashish Sood and Gerard J. Tellis
University of California Riverside and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 419 (113,003)
Citation 9

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technology disruption, firm disruption, demand disruption, correlated hazards, prediction of disruption

8.

Functional Regression: A New Model and Approach for Predicting Market Penetration of New Products

Marketing Science, Vol. 28, No. 1; p. 36, Jan/Feb 2009
Number of pages: 41 Posted: 18 Apr 2008 Last Revised: 31 Jul 2012
Ashish Sood, Gareth James and Gerard J. Tellis
University of California Riverside, University of Southern California - Marshall school of Business and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 349 (138,864)
Citation 3

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Global Market Penetration, Diffusion, Bass Model, Functional Data Analysis, Functional Principal Components, Generalized Additive Models, Functional Clustering, Spline Regression, New Products

9.

Predicting the Path of Technological Innovation: SAW Versus Moore, Bass, Gompertz, and Kryder

Marketing Science, Forthcoming
Number of pages: 54 Posted: 22 Jul 2012
Ashish Sood, Gareth James, Gerard J. Tellis and Ji Zhu
University of California Riverside, University of Southern California - Marshall school of Business, University of Southern California - Marshall School of Business, Department of Marketing and University of Michigan at Ann Arbor
Downloads 317 (153,883)
Citation 2

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technology evolution, innovation, SAW model, Moore’s Law, Kryder’s Law, Bass Model, technological prediction

10.

Challenges of Technological Evolution in Contemporary Markets

Marshall School of Business Working Paper No. MKT 7-11
Number of pages: 16 Posted: 29 Jan 2011 Last Revised: 04 Oct 2013
Gerard J. Tellis and Ashish Sood
University of Southern California - Marshall School of Business, Department of Marketing and University of California Riverside
Downloads 180 (266,464)

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Technology Evolution, Technology Selection

11.

Decoding Market Disruption: New Schema, Model, and Findings

Emory Law and Economics Research Paper No. 10-68, Emory Public Law Research Paper No. 10-108, Marshall School of Business Working Paper No. 18-10
Number of pages: 50 Posted: 14 Jun 2010
Ashish Sood and Gerard J. Tellis
University of California Riverside and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 134 (340,075)

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Technology Disruption, Firm Disruption, Demand Disruption, Correlated Hazards, Prediction of Disruption

12.

Performing Hypothesis Tests on the Shape of Functional Data

Computational Statistics and Data Analysis, Vol. 50, No. 1, 2005
Number of pages: 19 Posted: 24 May 2006 Last Revised: 16 May 2012
Gareth James and Ashish Sood
University of Southern California - Marshall school of Business and University of California Riverside
Downloads 133 (342,008)

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Functional hypothesis test, Permutation, Bootstrap, S-curves, technological evolution

13.

Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing

ERIM Report Series Reference No. ERS-2010-005-MKT
Number of pages: 45 Posted: 19 Jan 2010
Ashish Sood and S. Stremersch
University of California Riverside and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 88 (456,012)

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technology evolution, reviews, performance, statins, sales, detailing, marketing, innovation

14.

Lockdown Without Loss? A Natural Experiment of Net Payoffs to COVID Lockdowns

Journal of Public Policy and Marketing 2022
Number of pages: 59 Posted: 15 Dec 2022
Gerard J. Tellis, Ashish Sood, Sajeev Nair and Nitish Sood
University of Southern California - Marshall School of Business, Department of Marketing, University of California Riverside, University of Kansas - School of Business and Augusta University
Downloads 54 (591,951)

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: Lockdowns, Natural Experiments, Difference in Difference, COVID-19, Disease Spread, Disease Penetration

15.

A Manager's Dilemma: Sow or Harvest

Management and Business Review, Vol. 1, No. 1, Winter 2021
Number of pages: 5 Posted: 01 Sep 2021
Vijay Govindarajan, Ashish Sood, Anup Srivastava, Luminita Enache and Barry Mishra
Dartmouth College - Tuck School of Business, University of California Riverside, University of Calgary - Haskayne School of Business, University of Calgary and University of California, Riverside (UCR)
Downloads 49 (617,790)

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16.

Analyzing Client Profitability Across Diffusion Segments for a Continuous Innovation

Sood Ashish and V. Kumar (2017), “Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation,” Journal of Marketing Research, December 2017, Vol. 54, No. 6, pp. 932-951.
Number of pages: 51 Posted: 27 Apr 2020
Ashish Sood and V. Kumar
University of California Riverside and Georgia State University - Department of Marketing
Downloads 33 (714,649)

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profitability, new product adoption, successive generation, countries, diffusion of innovation

17.

Harvest Now or Invest Further — The Dilemma Reexamined

2017 Canadian Academic Accounting Association (CAAA) Annual Conference
Number of pages: 43 Posted: 14 Jan 2017 Last Revised: 25 Mar 2020
Ashish Sood, Anup Srivastava and Birendra K. Mishra
University of California Riverside, University of Calgary - Haskayne School of Business and University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management
Downloads 29 (743,268)

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Strategic emphasis, intangible investments, R&D, advertising, organizational capital, stock returns

18.

Wider Gaps in a Flatter World? The Speed of New Product Diffusion in Rich versus Poor Countries

Posted: 27 Aug 2016
Ashish Sood and Christophe Van den Bulte
University of California Riverside and University of Pennsylvania - Marketing Department

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new product diffusion; globalization