Ashish Sood

University of California Riverside

Associate Professor of Marketing

United States

http://www.ashishsood.net

SCHOLARLY PAPERS

17

DOWNLOADS
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8,575

SSRN CITATIONS
Rank 11,087

SSRN RANKINGS

Top 11,087

in Total Papers Citations

33

CROSSREF CITATIONS

62

Scholarly Papers (17)

1.

How Long Should Social Distancing Last? Predicting Time to Moderation, Control, and Containment of COVID-19

USC Marshall School of Business Research Paper
Number of pages: 7 Posted: 30 Mar 2020 Last Revised: 22 Apr 2020
Gerard J. Tellis, Ashish Sood and Nitish Sood
University of Southern California - Marshall School of Business, Department of Marketing, University of California Riverside and Augusta University
Downloads 4,311 (2,173)
Citation 4

Abstract:

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Coronavirus, COVID-19, restrictions, lockdown, metrics, prediction, model, social distancing

2.

Technological Evolution and Radical Innovation

Journal of Marketing, Vol. 69, pp. 152-168, July 2005
Number of pages: 18 Posted: 23 May 2006
Ashish Sood and Gerard J. Tellis
University of California Riverside and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 1,100 (20,397)
Citation 3

Abstract:

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Technological Evolution, Innovation

3.

Do Innovations Really Payoff? Total Stock Market Returns to Innovation

Marketing Science, Vol. 28, No..3, p. 442, May/Jun 2009, Marshall School of Business Working Paper No. MKT 11-09
Number of pages: 49 Posted: 17 Apr 2008 Last Revised: 24 Oct 2014
Ashish Sood and Gerard J. Tellis
University of California Riverside and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 838 (30,256)
Citation 25

Abstract:

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Innovation, Market Returns, Event Study, Fama-French model, High-Tech Marketing

4.

The S-Curve of Technological Evolution: Marketing Law or Self-Fulfilling Prophecy?

Marshall School of Business Working Paper No. MKT 04-07
Number of pages: 45 Posted: 23 Apr 2007
Ashish Sood and Gerard J. Tellis
University of California Riverside and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 472 (64,385)
Citation 2

Abstract:

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innovation

5.

Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies

Marketing Science Working Paper Series 2010: Report No. 10-102, Emory Law and Economics Research Paper No. 10-69, Emory Public Law Research Paper No. 10-109, Marshall School of Business Working Paper No. MKT 17-10
Number of pages: 53 Posted: 25 Jun 2010
Ashish Sood and Gerard J. Tellis
University of California Riverside and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 352 (91,044)
Citation 4

Abstract:

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technology disruption, firm disruption, demand disruption, correlated hazards, prediction of disruption

6.

Functional Regression: A New Model and Approach for Predicting Market Penetration of New Products

Marketing Science, Vol. 28, No. 1; p. 36, Jan/Feb 2009
Number of pages: 41 Posted: 18 Apr 2008 Last Revised: 31 Jul 2012
Ashish Sood, Gareth James and Gerard J. Tellis
University of California Riverside, University of Southern California - Marshall school of Business and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 319 (101,628)
Citation 2

Abstract:

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Global Market Penetration, Diffusion, Bass Model, Functional Data Analysis, Functional Principal Components, Generalized Additive Models, Functional Clustering, Spline Regression, New Products

7.

Why Did US Governors Delay Lockdowns Against COVID-19? Disease Science vs Learning, Cascades, and Political Polarization

Number of pages: 17 Posted: 14 Apr 2020 Last Revised: 04 May 2020
Gerard J. Tellis, Nitish Sood and Ashish Sood
University of Southern California - Marshall School of Business, Department of Marketing, Augusta University and University of California Riverside
Downloads 287 (113,897)
Citation 2

Abstract:

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Lockdown, COVID-19, Coronavirus, Democrat, Republican, US Governors, Social Distancing, Hazard model, Healthcare policy, Theory of Infectious Disease, Lockdown, COVID-19, coronavirus, Democrat, Republican, US Governors, Social Distancing, Hazard model, Healthcare policy, Theory of Infectious Disease

8.

Predicting the Path of Technological Innovation: SAW Versus Moore, Bass, Gompertz, and Kryder

Marketing Science, Forthcoming
Number of pages: 54 Posted: 22 Jul 2012
University of California Riverside, University of Southern California - Marshall school of Business, University of Southern California - Marshall School of Business, Department of Marketing and University of Michigan at Ann Arbor
Downloads 286 (114,311)
Citation 1

Abstract:

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technology evolution, innovation, SAW model, Moore’s Law, Kryder’s Law, Bass Model, technological prediction

9.

Price of Delay in COVID-19 Lockdowns: Delays Spike Total Cases, Natural Experiments Reveal

Number of pages: 24 Posted: 05 May 2020 Last Revised: 28 May 2020
Gerard J. Tellis, Nitish Sood and Ashish Sood
University of Southern California - Marshall School of Business, Department of Marketing, Augusta University and University of California Riverside
Downloads 163 (195,509)

Abstract:

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Natural Experiments, COVID-19, Disease Spread, Penetration, Lockdown, COVID-19, US Governors, Social Distancing, Healthcare Policy, Infectious Diseases

10.

Challenges of Technological Evolution in Contemporary Markets

Marshall School of Business Working Paper No. MKT 7-11
Number of pages: 16 Posted: 29 Jan 2011 Last Revised: 04 Oct 2013
Gerard J. Tellis and Ashish Sood
University of Southern California - Marshall School of Business, Department of Marketing and University of California Riverside
Downloads 156 (202,889)

Abstract:

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Technology Evolution, Technology Selection

11.

Decoding Market Disruption: New Schema, Model, and Findings

Emory Law and Economics Research Paper No. 10-68, Emory Public Law Research Paper No. 10-108, Marshall School of Business Working Paper No. 18-10
Number of pages: 50 Posted: 14 Jun 2010
Ashish Sood and Gerard J. Tellis
University of California Riverside and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 110 (265,621)

Abstract:

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Technology Disruption, Firm Disruption, Demand Disruption, Correlated Hazards, Prediction of Disruption

12.

Performing Hypothesis Tests on the Shape of Functional Data

Computational Statistics and Data Analysis, Vol. 50, No. 1, 2005
Number of pages: 19 Posted: 24 May 2006 Last Revised: 16 May 2012
Gareth James and Ashish Sood
University of Southern California - Marshall school of Business and University of California Riverside
Downloads 107 (270,932)

Abstract:

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Functional hypothesis test, Permutation, Bootstrap, S-curves, technological evolution

13.

Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing

ERIM Report Series Reference No. ERS-2010-005-MKT
Number of pages: 45 Posted: 19 Jan 2010
Ashish Sood and S. Stremersch
University of California Riverside and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 63 (372,081)

Abstract:

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technology evolution, reviews, performance, statins, sales, detailing, marketing, innovation

14.

Analyzing Client Profitability Across Diffusion Segments for a Continuous Innovation

Sood Ashish and V. Kumar (2017), “Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation,” Journal of Marketing Research, December 2017, Vol. 54, No. 6, pp. 932-951.
Number of pages: 51 Posted: 27 Apr 2020
Ashish Sood and V. Kumar
University of California Riverside and Georgia State University - Department of Marketing
Downloads 6 (650,019)

Abstract:

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profitability, new product adoption, successive generation, countries, diffusion of innovation

15.

Harvest Now or Invest Further — The Dilemma Reexamined

2017 Canadian Academic Accounting Association (CAAA) Annual Conference
Number of pages: 43 Posted: 14 Jan 2017 Last Revised: 25 Mar 2020
University of California Riverside, University of Calgary - Haskayne School of Business and University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management
Downloads 3 (671,871)

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Strategic emphasis, intangible investments, R&D, advertising, organizational capital, stock returns

16.

Do Disruptive Visions Pay Off? The Impact of Disruptive Entrepreneurial Visions on Venture Funding

Journal of Management Studies, Vol. 56, Issue 2, pp. 303-342, 2019
Number of pages: 40 Posted: 06 Feb 2019
Timo van Balen, Murat Tarakci and Ashish Sood
Erasmus University Rotterdam (EUR) - Department of Technology and Operations Management, Erasmus Research Institute of Management (ERIM) and University of California Riverside
Downloads 2 (681,284)
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Abstract:

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disruption, disruptive vision, entrepreneur, impression management, venture funding, vision communication

17.

Wider Gaps in a Flatter World? The Speed of New Product Diffusion in Rich versus Poor Countries

Posted: 27 Aug 2016
Ashish Sood and Christophe Van den Bulte
University of California Riverside and University of Pennsylvania - Marketing Department

Abstract:

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new product diffusion; globalization