Youngdai Won

Drexel University - Department of Marketing

United States

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Valuation of Customers Using Continuous-time Option Pricing Framework: New Models and Empirical Evidence

Number of pages: 44 Posted: 11 Nov 2024

Chaehwan Won, Youngdai Won and Peter Y. Won

Sogang Business School, Drexel University - Department of Marketing and University of Utah - David Eccles School of Business

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