Christopher Lettl

Aarhus University - Department of Marketing and Statistics

Haslegårdsvej 10

DK-8210 Aarhus

Denmark

  • Aarhus University - Department of Marketing and Statistics

SCHOLARLY PAPERS

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Scholarly Papers (7)

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1.

Spanning Organizational Boundaries to Manage Creative Processes: The Case of the Lego Group

Industrial Marketing Management, vol. 42, no. 1, pp. 125-134, 2013
Posted: 27 Feb 2014
Poul Houman Andersen, Hanne Kragh and Christopher Lettl
Independent, Independent and Aarhus University - Department of Marketing and Statistics

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Boundary spanning, Organizational creativity, Inter-organizational collaboration, Relationship management

2.

Distinctive Roles of Lead Users and Opinion Leaders in the Social Networks of Schoolchildren

Journal of Consumer Research, Vol. 36, 2009
Posted: 09 Mar 2010
Jan Kratzer and Christopher Lettl
University of Groningen - Faculty of Economics and Business and Aarhus University - Department of Marketing and Statistics

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3.

Why are Some Independent Inventors 'Heroes' and Others 'Hobbyists'? The Moderating Role of Technological Diversity and Specialization

Research Policy, Vol. 38, No. 2, 2009
Posted: 18 May 2009
Christopher Lettl, Katja Rost and Iwan von Wartburg
Aarhus University - Department of Marketing and Statistics, University of Zurich - Institute for Organization and Administrative Science and affiliation not provided to SSRN

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Independent inventor, Technological progress, Specialization, Diversity

4.

Revealing Dynamics and Consequences of Fit and Misfit between Formal and Informal Networks in Multi-Institutional Product Development Collaborations

Research Policy, Forthcoming
Posted: 12 Jan 2009
Jan Kratzer, Hans Georg Gemünden and Christopher Lettl
University of Groningen - Faculty of Economics and Business, Technical University of Berlin and Aarhus University - Department of Marketing and Statistics

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Fit, Misfit

5.

Exploring How Lead Users Develop Radical Innovation

IEEE Transactions on Engineering Management, Vol. 55, No. 2, pp. 219-233, 2008
Posted: 08 Jan 2009
Christopher Lettl, Hans Georg Gemünden and Christoph Hienerth
Aarhus University - Department of Marketing and Statistics, Technical University of Berlin and WHU - Otto Beisheim School of Management

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Lead user, Radical innovation, Opportunity recognition, Opportunity exploitation

6.

User-Oriented Innovation in the Food Sector: Relevant Streams of Research and an Agenda for Future Work

Trends in Food Science & Technology, Vol. 19, pp. 590-602, 2008
Posted: 12 Nov 2008
Klaus G. Grunert, Birger Boutrup Jensen, Anne-Mette Sonne, Karen Brunsø, Derek V. Byrne, Christian Clausen, Alan Friis, Lotte Holm, Grethe Hyldig, Niels Heine Kristensen, Christopher Lettl and Joachim Scholderer
Aarhus School of Business - Marketing and Statistics, Independent, affiliation not provided to SSRN, Aarhus School of Business - Department of Marketing and Statistics, University of Copenhagen, Technical University of Denmark, Technical University of Denmark, University of Copenhagen, Technical University of Denmark, Technical University of Denmark, Aarhus University - Department of Marketing and Statistics and Arhus University

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7.

User Involvement Competence for Radical Innovation

Journal of Engineering and Technology Management, Vol. 24, No. 1-2, pp. 53-75, March-June 2007
Posted: 09 Oct 2007
Christopher Lettl
Aarhus University - Department of Marketing and Statistics

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Radical innovation, User involvement, User-driven innovation, Lead user