Robert W. Palmatier

affiliation not provided to SSRN

SCHOLARLY PAPERS

2

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Top 17,636

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3,789

SSRN CITATIONS
Rank 27,628

SSRN RANKINGS

Top 27,628

in Total Papers Citations

23

CROSSREF CITATIONS

10

Scholarly Papers (2)

1.

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Number of pages: 40 Posted: 26 May 2006
affiliation not provided to SSRN, Michael F Price College of Business, University of Oklahoma, Babson College - Marketing Division and University of Oklahoma - Michael F. Price College of BusinessUniversity of Missouri at Columbia
Downloads 3,484 (4,120)
Citation 17

Abstract:

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2.

Resource-Based Theory in Marketing

Journal of the Academy of Marketing Science, 42(1), 1-21, 2014
Number of pages: 21 Posted: 05 Jun 2014
Irina Kozlenkova, Stephen Samaha and Robert W. Palmatier
Michigan State University - Department of Marketing and Supply Chain Management, University of Washington and affiliation not provided to SSRN
Downloads 305 (130,052)
Citation 7

Abstract:

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Resource-based theory (RBT) Resource-based view (RBV), Dynamic capability theory, VRIO, Marketing resources, Marketing assets