Kenneth R. Evans

University of Missouri at Columbia

Professor of Marketing & Associate Dean

College of Business

Columbia, MO 65211

United States

University of Oklahoma - Michael F. Price College of Business

307 West Brooks

Norman, OK 73019-4004

United States

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Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Number of pages: 40 Posted: 26 May 2006
Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal, Kenneth R. Evans and Kenneth R. Evans
affiliation not provided to SSRN, Michael F Price College of Business, University of Oklahoma, Babson College - Marketing Division and University of Oklahoma - Michael F. Price College of BusinessUniversity of Missouri at Columbia
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Citation 17

Abstract:

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