Yinghui (Catherine) Yang

Graduate School of Management, UC Davis

Associate Professor

One Shields Avenue

Davis, CA 95616

View CV
SCHOLARLY PAPERS

4

DOWNLOADS

146

CITATIONS

1

Scholarly Papers (4)

Customer Bill of Rights Under No-Fault Service Failure: Confinement and Compensation

Number of pages: 38 Posted: 17 Aug 2011
Rachel R. Chen, Eitan Gerstner and Yinghui (Catherine) Yang
University of California, Davis - Graduate School of Management, University of California, Davis and Graduate School of Management, UC Davis
Downloads 66 (276,492)

Abstract:

service failure, customer bill of rights, advanced selling, targeted compensation

Customer Bill of Rights under No-Fault Service Failure: Confinement and Compensation

Marketing Science, Vol. 31, No. 1, 2012; pp. 157-171; DOI: 10.1287/mksc.1110.0683
Posted: 24 Oct 2012
Rachel R. Chen, Eitan Gerstner and Yinghui (Catherine) Yang
University of California, Davis - Graduate School of Management, Technion-Israel Institute of Technology - The William Davidson Faculty of Industrial Engineering & Management and Graduate School of Management, UC Davis

Abstract:

service failure, customer bill of rights, advanced selling, targeted compensation

2.

Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone

UC Davis Graduate School of Management Research Paper No. 03-09
Number of pages: 30 Posted: 12 Jan 2009
Rachel R. Chen, Eitan Gerstner and Yinghui (Catherine) Yang
University of California, Davis - Graduate School of Management, University of California, Davis and Graduate School of Management, UC Davis
Downloads 64 (266,745)
Citation 1

Abstract:

service quality, service pricing, customer experience, negative externality, customer discomfort management, compensation, customer satisfaction

3.

Dynamic Budget Allocation in Competitive Search Advertising

Number of pages: 30 Posted: 06 Feb 2017
Yanwu Yang, Yinghui (Catherine) Yang, Dengpan Liu and Daniel Dajun Zeng
Huazhong University of Science and Technology - School of Management, Graduate School of Management, UC Davis, Iowa State University - College of Business and University of Arizona - Department of Management Information Systems
Downloads 0 (471,731)

Abstract:

4.

Clickprints on the Web: Are There Signatures in Web Browsing Data?

Posted: 27 Oct 2006
Balaji Padmanabhan and Yinghui (Catherine) Yang
University of Pennsylvania - Operations & Information Management Department and Graduate School of Management, UC Davis

Abstract: