Yinghui (Catherine) Yang

Graduate School of Management, UC Davis

Associate Professor

One Shields Avenue

Apt 153

Davis, CA 95616

SCHOLARLY PAPERS

5

DOWNLOADS

422

SSRN CITATIONS

6

CROSSREF CITATIONS

3

Scholarly Papers (5)

1.

Dynamic Budget Allocation in Competitive Search Advertising

Number of pages: 32 Posted: 06 Feb 2017 Last Revised: 10 Jun 2017
Yanwu Yang, Yinghui (Catherine) Yang, Dengpan Liu and Daniel Dajun Zeng
School of Management, Huazhong University of Science and Technology, Graduate School of Management, UC Davis, Tsinghua University, School of Economics and Management and University of Arizona - Department of Management Information Systems
Downloads 212 (186,597)
Citation 4

Abstract:

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2.

Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone

UC Davis Graduate School of Management Research Paper No. 03-09
Number of pages: 30 Posted: 12 Jan 2009
Rachel R. Chen, Eitan Gerstner and Yinghui (Catherine) Yang
University of California, Davis - Graduate School of Management, University of California, Davis and Graduate School of Management, UC Davis
Downloads 76 (400,983)
Citation 4

Abstract:

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service quality, service pricing, customer experience, negative externality, customer discomfort management, compensation, customer satisfaction

Customer Bill of Rights Under No-Fault Service Failure: Confinement and Compensation

Number of pages: 38 Posted: 17 Aug 2011
Rachel R. Chen, Eitan Gerstner and Yinghui (Catherine) Yang
University of California, Davis - Graduate School of Management, University of California, Davis and Graduate School of Management, UC Davis
Downloads 75 (408,474)
Citation 2

Abstract:

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service failure, customer bill of rights, advanced selling, targeted compensation

Customer Bill of Rights under No-Fault Service Failure: Confinement and Compensation

Marketing Science, Vol. 31, No. 1, 2012; pp. 157-171; DOI: 10.1287/mksc.1110.0683
Posted: 24 Oct 2012
Rachel R. Chen, Eitan Gerstner and Yinghui (Catherine) Yang
University of California, Davis - Graduate School of Management, Technion-Israel Institute of Technology - The William Davidson Faculty of Industrial Engineering & Management and Graduate School of Management, UC Davis

Abstract:

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service failure, customer bill of rights, advanced selling, targeted compensation

4.

Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework

Number of pages: 21 Posted: 10 Jun 2019
Yanwu Yang, Bernard Jansen, Yinghui (Catherine) Yang, Xunhua Guo and Daniel Dajun Zeng
School of Management, Huazhong University of Science and Technology, Pennsylvania State University, Graduate School of Management, UC Davis, Tsinghua University - School of Economics & Management and University of Arizona - Department of Management Information Systems
Downloads 59 (457,501)

Abstract:

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keyword strategy; keyword optimization; advertising strategy; search advertising

5.

Clickprints on the Web: Are There Signatures in Web Browsing Data?

Posted: 27 Oct 2006
Balaji Padmanabhan and Yinghui (Catherine) Yang
University of Pennsylvania - Operations & Information Management Department and Graduate School of Management, UC Davis

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