Bruce McWilliams

Instituto Tecnológico Autónomo de México (ITAM)

Rio Hondo No.1 Col. Tizapan-San Angel

01000 Mexico, D.F, Federal District 01080

Mexico

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Scholarly Papers (1)

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Offering Low Price Guarantees to Improve Customer Retention

Journal of Retailing, Forthcoming
Posted: 30 May 2006
Bruce McWilliams and Eitan Gerstner
Instituto Tecnológico Autónomo de México (ITAM) and University of California, Davis

Abstract:

Low Price Guarantees, Money Back Guarantees, Customer Retention, Customer Satisfaction