Peter N. Golder

Dartmouth College - Tuck School of Business

Hanover, NH 03755

United States

SCHOLARLY PAPERS

5

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Top 8,986

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5,076

CITATIONS
Rank 6,011

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Top 6,011

in Total Papers Citations

135

Scholarly Papers (5)

1.

First to Market, First to Fail? Real Causes of Enduring Market Leadership

MIT Sloan Management Review, Vol. 37, No. 2, pp. 65-75, Winter 1996
Number of pages: 11 Posted: 02 Jun 2006
Gerard J. Tellis and Peter N. Golder
University of Southern California - Marshall School of Business, Department of Marketing and Dartmouth College - Tuck School of Business
Downloads 3,513 (2,733)
Citation 10

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first to market, market leadership, innovation

2.

Pioneer Advantage: Marketing Logic or Marketing Legend?

Journal of Marketing Research, Vol. 30, No. 2, p. 158, May 1993
Number of pages: 13 Posted: 02 Jun 2006
Gerard J. Tellis and Peter N. Golder
University of Southern California - Marshall School of Business, Department of Marketing and Dartmouth College - Tuck School of Business
Downloads 475 (58,730)
Citation 34

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pioneer advantage, market leadership, market share

3.

Beyond Diffusion: An Affordability Model of the Growth of New Consumer Durables

Journal of Forecasting, Vol. 17, pp. 259-280, 1998
Number of pages: 22 Posted: 02 Jun 2006
Peter N. Golder and Gerard J. Tellis
Dartmouth College - Tuck School of Business and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 445 (63,605)

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diffusion of innovations, new products, forecasting

4.

Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle

Marketing Science, Vol. 23, No. 2, pp. 207-218, Spring 2004
Number of pages: 12 Posted: 31 May 2006
Peter N. Golder and Gerard J. Tellis
Dartmouth College - Tuck School of Business and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 419 (68,358)
Citation 13

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product life cycles, sales takeoff, cascades, new pruduct growth, innovation product management, diffusion, high-tech marketing

5.

Predicting Sales Takeoff for Whirlpool's New Personal Valet

Marketing Science, Vol. 23, No. 2, pp. 180-191, 2004
Number of pages: 4 Posted: 31 May 2006
Gerard J. Tellis, Peter N. Golder and Joseph A. Foster
University of Southern California - Marshall School of Business, Department of Marketing, Dartmouth College - Tuck School of Business and affiliation not provided to SSRN
Downloads 224 (135,525)
Citation 2

Abstract:

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sales takeoff, new product growth, product management, sales forecasting, market response models, innovation