Hanover, NH 03755
United States
Dartmouth College - Tuck School of Business
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first to market, market leadership, innovation
pioneer advantage, market leadership, market share
product life cycles, sales takeoff, cascades, new pruduct growth, innovation product management, diffusion, high-tech marketing
diffusion of innovations, new products, forecasting
sales takeoff, new product growth, product management, sales forecasting, market response models, innovation