Joseph A. Foster

affiliation not provided to SSRN

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Predicting Sales Takeoff for Whirlpool's New Personal Valet

Marketing Science, Vol. 23, No. 2, pp. 180-191, 2004
Number of pages: 4 Posted: 31 May 2006
Gerard J. Tellis, Peter N. Golder and Joseph A. Foster
University of Southern California - Marshall School of Business, Department of Marketing, Dartmouth College - Tuck School of Business and affiliation not provided to SSRN
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Citation 4

Abstract:

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sales takeoff, new product growth, product management, sales forecasting, market response models, innovation