Ali Emad Ali Mahmoud

International Academy for Engineering and Media Sciences (IAEMS)

SCHOLARLY PAPERS

1

DOWNLOADS

33

TOTAL CITATIONS

0

Scholarly Papers (1)

1.

The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market

Number of pages: 18 Posted: 27 Dec 2023
affiliation not provided to SSRN, International Academy for Engineering and Media Sciences (IAEMS), International Academy for Engineering and Media Sciences (IAEMS) and Sadat Academy for Management Sciences
Downloads 33 (893,060)

Abstract:

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Electronic Word-of-Mouth , Consumer Purchase Intention , Brand Trust , Digital Marketing