Deepa Chandrasekaran

University of Texas at Austin

Visiting Assistant Professor of Marketing

2317 Speedway

Austin, TX 78712

United States

SCHOLARLY PAPERS

7

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CITATIONS
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in Total Papers Citations

21

Scholarly Papers (7)

1.

A Critical Review of Marketing Research on Diffusion of New Products

Review of Marketing Research, pp. 39-80, 2007 , Marshall School of Business Working Paper No. MKT 01-08
Number of pages: 79 Posted: 11 Mar 2007 Last Revised: 19 Apr 2013
Deepa Chandrasekaran and Gerard J. Tellis
University of Texas at Austin and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 556 (48,117)

Abstract:

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diffusion, product life cycle

2.

Global Takeoff of New Products: Culture, Wealth or Vanishing Differences?

Marketing Science, Forthcoming
Number of pages: 52 Posted: 27 Sep 2007
Deepa Chandrasekaran and Gerard J. Tellis
University of Texas at Austin and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 468 (59,752)
Citation 1

Abstract:

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Diffusion of Innovations, Global Marketing, Consumer Innovativeness, Marketing Metrics, New Products, Hazard Model, Product Life Cycles

3.

Does Culture Matter? Assessing Response Biases in Cross-National Survey Research

International Journal of Research in Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 19-10
Number of pages: 47 Posted: 18 Aug 2010 Last Revised: 23 Nov 2010
Gerard J. Tellis and Deepa Chandrasekaran
University of Southern California - Marshall School of Business, Department of Marketing and University of Texas at Austin
Downloads 271 (111,625)

Abstract:

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Response styles, Biases, Socially desirable responding, Cross-national research, International marketing, Consumer innovativeness, Survey research

4.

Pricing in the International Takeoff of New Products

Marshall School of Business Working Paper No. MKT 1-13
Number of pages: 54 Posted: 10 Nov 2012
Deepa Chandrasekaran, Joep Arts, Gerard J. Tellis and Ruud T. Frambach
University of Texas at Austin, VU University Amsterdam - Department of Information Systems, Marketing and Logistics, University of Southern California - Marshall School of Business, Department of Marketing and VU University Amsterdam
Downloads 149 (195,320)
Citation 1

Abstract:

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International Takeoff, Diffusion of Innovations, New Products, New Product Pricing, Level of Data Aggregation

5.

Evolution of an Open Source Community Network – An Exploratory Study

Saraf, N., Seary, A., Chandrasekaran, D., and Monge, P. 2013. "Evolution of an Open Source Community Network," in Advances in Network Analysis and its Applications, E. Kranakis (ed.).
Number of pages: 32 Posted: 15 Feb 2012 Last Revised: 04 Dec 2014
Nilesh Saraf, Andrew Seary, Deepa Chandrasekaran and Peter Monge
Simon Fraser University (SFU) - Beedie School of Business, Simon Fraser University (SFU) - School of Communication, University of Texas at Austin and University of Southern California - Annenberg School for Communication and Journalism
Downloads 135 (211,618)

Abstract:

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6.

Getting a Grip on the Saddle: Chasms or Cycles

Number of pages: 56 Posted: 22 Jun 2012
Gerard J. Tellis and Deepa Chandrasekaran
University of Southern California - Marshall School of Business, Department of Marketing and University of Texas at Austin
Downloads 73 (319,801)

Abstract:

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New product diffusion, International marketing, Chasm, Business cycles, Hazard models

7.

How Knowledge Overlap Drives (and Doesn’t Drive) Developer Preferences for Joining Related Open Source Software Projects

Posted: 09 Feb 2012
Nilesh Saraf, Deepa Chandrasekaran and Sivaramakrishnan Siddarth
Simon Fraser University (SFU) - Beedie School of Business, University of Texas at Austin and University of Southern California - Marketing Department

Abstract:

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