Valerie Folkes

University of Southern California - Marshall School of Business

701 Exposition Blvd

Los Angeles, CA 90089

United States

SCHOLARLY PAPERS

5

DOWNLOADS

276

SSRN RANKINGS

Top 36,076

in Total Papers Citations

5

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Scholarly Papers (5)

1.

Witnessing Incivility Among Employees: Effects on Consumer Anger and Negative Inferences About Companies

Number of pages: 38 Posted: 14 May 2010 Last Revised: 01 Jul 2015
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 141 (201,887)

Abstract:

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anger, incivility, inferences, consumer behavior

2.

How Consumers' Assessments of the Difficulty of Manufacturing a Product Influence Quality Perceptions

Marshall School of Business Working Paper No. MKT 02-06
Number of pages: 38 Posted: 20 Jul 2006
Allison Johnson and Valerie Folkes
Queen's University and University of Southern California - Marshall School of Business
Downloads 97 (265,770)

Abstract:

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Manufacturing difficulty, quality inferences, brand extensions

3.

The Positivity Effect in Perceptions of Services: Seen One, Seen Them All?

Journal of Consumer Research, Vol. 30, No. 1, June 2003
Number of pages: 14 Posted: 01 Jul 2012
Valerie Folkes and Vanessa Patrick
University of Southern California - Marshall School of Business and University of Houston - C.T. Bauer College of Business
Downloads 20 (511,938)

Abstract:

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4.

It’s Unfair: Why Customers Who Merely Observe an Uncivil Employee Abandon the Company

Marshall School of Business Working Paper
Number of pages: 53 Posted: 02 Jul 2015
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 18 (523,548)

Abstract:

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incivility, customer encounters, anger, employee relationships, repurchase intentions, deontic justice

5.

Humanizing Brands: When Brands Seem to Be Like Me, Part of Me, and in a Relationship with Me

Marshall School of Business Working Paper No. 17-8
Posted: 27 Dec 2016
Deborah J. MacInnis and Valerie Folkes
University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

Abstract:

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