Valerie Folkes

University of Southern California - Marshall School of Business

701 Exposition Blvd

Los Angeles, CA 90089

United States

SCHOLARLY PAPERS

8

DOWNLOADS

287

SSRN CITATIONS

2

CROSSREF CITATIONS

7

Scholarly Papers (8)

1.

Witnessing Incivility Among Employees: Effects on Consumer Anger and Negative Inferences About Companies

Number of pages: 38 Posted: 14 May 2010 Last Revised: 01 Jul 2015
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 147 (216,809)
Citation 1

Abstract:

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anger, incivility, inferences, consumer behavior

2.

How Consumers' Assessments of the Difficulty of Manufacturing a Product Influence Quality Perceptions

Marshall School of Business Working Paper No. MKT 02-06
Number of pages: 38 Posted: 20 Jul 2006
Allison Johnson and Valerie Folkes
Queen's University and University of Southern California - Marshall School of Business
Downloads 99 (290,567)

Abstract:

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Manufacturing difficulty, quality inferences, brand extensions

3.

The Positivity Effect in Perceptions of Services: Seen One, Seen Them All?

Journal of Consumer Research, Vol. 30, No. 1, June 2003
Number of pages: 14 Posted: 01 Jul 2012
Valerie Folkes and Vanessa Patrick
University of Southern California - Marshall School of Business and University of Houston - C.T. Bauer College of Business
Downloads 21 (560,343)

Abstract:

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4.

It’s Unfair: Why Customers Who Merely Observe an Uncivil Employee Abandon the Company

Marshall School of Business Working Paper
Number of pages: 53 Posted: 02 Jul 2015
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 20 (566,657)
Citation 1

Abstract:

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incivility, customer encounters, anger, employee relationships, repurchase intentions, deontic justice

5.

Consumers’ Perceptions of Blame in the Firestone Tire Recall

Folkes, Valerie S. and Vanessa M. Patrick (2001), “Consumers’ Perceptions of Blame in the Firestone Tire Recall” in Marketing and Public Policy Conference Proceedings: Broadening the Scope of Marketing and Public Policy, Vol. 11, ed. Ronald Paul Hill and Charles R. Taylor, American Marketing Associa
Posted: 12 Jun 2020
Vanessa Patrick and Valerie Folkes
University of Houston - C.T. Bauer College of Business and University of Southern California - Marshall School of Business

Abstract:

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6.

Approaching What We Hope For and Avoiding What We Fear: The Role of Possible Selves in Consumer Behavior

Patrick, Vanessa M., Deborah J. MacInnis and Valerie S. Folkes (2002), “Approaching What We Hope For and Avoiding What We Fear: The Role of Possible Selves in Consumer Behavior,” in Advances in Consumer Research, Vol. 29, ed. Susan M. Broniarczyk and Kent Nakamoto, Valdosta, GA: Association for Cons
Posted: 12 Jun 2020
Vanessa Patrick, Valerie Folkes and Deborah J. MacInnis
University of Houston - C.T. Bauer College of Business, University of Southern California - Marshall School of Business and University of Southern California - Marketing Department

Abstract:

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7.

Whodunnit? Attributing Blame in the Firestone Tire Recall

Patrick, Vanessa M. and Valerie S. Folkes (2002), “Whodunnit? Attributing Blame in the Firestone Tire Recall,” in AMA Summer Educators' Conference Proceedings: Toward Tomorrow: Domestic, Global, Virtual Marketing, Vol. 13, ed. Jack Lindgren and Bill Kehoe, American Marketing Association, 8-13.
Posted: 12 Jun 2020
Vanessa Patrick and Valerie Folkes
University of Houston - C.T. Bauer College of Business and University of Southern California - Marshall School of Business

Abstract:

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8.

Humanizing Brands: When Brands Seem to Be Like Me, Part of Me, and in a Relationship with Me

Marshall School of Business Working Paper No. 17-8
Posted: 27 Dec 2016
Deborah J. MacInnis and Valerie Folkes
University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

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