Lan Luo

University of Southern California

Associate Professor of Marketing

Hoffman Hall 319

Los Angeles, CA 90089-1427

United States

  • University of Southern California

SCHOLARLY PAPERS

15

DOWNLOADS
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Top 20,705

in Total Papers Downloads

4,756

SSRN CITATIONS
Rank 15,889

SSRN RANKINGS

Top 15,889

in Total Papers Citations

59

CROSSREF CITATIONS

35

Scholarly Papers (15)

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1.

Can Consumer-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp

Number of pages: 98 Posted: 31 Jan 2018 Last Revised: 30 Nov 2021
Mengxia Zhang and Lan Luo
Western University and University of Southern California
Downloads 1,570 (23,097)
Citation 6

Abstract:

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marketing analytics, restaurant survival, consumer posted photo, image recognition, computer vision, consumer shared reviews, text mining, deep learning, convolutional neural network, yelp

2.

Consumer and AI Co-creation: When and Why Nudging Human Participation Improves AI Creation.

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming
Number of pages: 55 Posted: 24 Sep 2021 Last Revised: 23 Mar 2023
Mengxia Zhang, Tianshu Sun, Lan Luo and Joseph Golden
Western University, Cheung Kong Graduate School of Business, University of Southern California and Collage.com
Downloads 642 (80,399)
Citation 2

Abstract:

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Artificial intelligence, Consumer participation, Co-creation, Human-AI relation, Experiment

3.

Look the Part? The Role of Profile Pictures in Online Labor Markets

Number of pages: 79 Posted: 25 Nov 2020 Last Revised: 23 Dec 2022
Isamar Troncoso and Lan Luo
Harvard Business School and University of Southern California
Downloads 610 (85,666)

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freelancing platforms, profile pictures, reputation systems, platform recommendations, choice experiments, computer vision

4.

Blockchain for Creative Industries: Current State and Research Opportunities

International Journal of Research in Marketing, Forthcoming
Number of pages: 17 Posted: 04 Aug 2022
Nikhil Malik, Yanhao 'Max' Wei, Gil Appel and Lan Luo
Marshall School of Business, USC, University of Southern California - Marshall School of Business, The George Washington University and University of Southern California
Downloads 485 (113,931)
Citation 5

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5.

New Product Development Under Channel Acceptance

Marketing Science, Vol. 26, No. 2, pp. 149-163, March-April 2007, Marshall School of Business Working Paper No. MKT 21-10
Number of pages: 16 Posted: 02 May 2007 Last Revised: 23 Nov 2010
Lan Luo, P.K. Kannan and Brian T. Ratchford
University of Southern California, University of Maryland - Robert H. Smith School of Business and University of Texas at Dallas
Downloads 393 (145,636)
Citation 1

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new product forecasting, product positioning, distribution channel, conjoint model, game theory, big-box retailers, retailer acceptance, Wal-Mart, Home Depot

6.

Incorporating Subjective Characteristics in Product Design and Evaluations

Journal of Marketing Research, Vol. 45, No. 2, pp. 182-194, April 2008, Marshall School of Business Working Paper No. MKT 22-10
Number of pages: 14 Posted: 07 May 2007 Last Revised: 23 Nov 2010
Lan Luo, P.K. Kannan and Brian T. Ratchford
University of Southern California, University of Maryland - Robert H. Smith School of Business and University of Texas at Dallas
Downloads 250 (234,739)
Citation 2

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new product design, Bayesian forecasting

7.

Why We Do What We Do? A Model of Activity Consumption

Journal of Marketing Research, Forthcoming
Number of pages: 48 Posted: 20 Aug 2012
Lan Luo, Brian T. Ratchford and Botao Yang
University of Southern California, University of Texas at Dallas and University of Southern California - Marshall School of Business
Downloads 198 (292,575)
Citation 2

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time use, activity consumption, leisure activities, lifestyles, expertise, knowledge, dynamic allocation, multiple discrete-continuous model

8.

Does That Car Want to Give Me a Ride? Bio-Inspired Automotive Aesthetic Design

USC Marshall School of Business Research Paper Sponsored by iORB
Number of pages: 47 Posted: 10 Nov 2023
Bowei Chen, Jingmin Huang, Mengxia Zhang and Lan Luo
University of Glasgow, University of Glasgow - School of Computing Science, Western University and University of Southern California
Downloads 158 (357,055)

Abstract:

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Automotive Aesthetics, Bio-Inspired Design, Facelift, Schema, Knowledge Transfer, Deep Learning, Generative AI

9.

Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach

Journal of Marketing Research, Forthcoming
Number of pages: 58 Posted: 02 Dec 2010
Lan Luo
University of Southern California
Downloads 145 (383,002)

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10.

Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases

Journal of Marketing Research, Forthcoming
Number of pages: 51 Posted: 02 Dec 2010
Lan Luo, Xinlei Chen, Jeanie Han and C.W. Park
University of Southern California, University of British Columbia (UBC) - Sauder School of Business, affiliation not provided to SSRN and University of Southern California - Marshall School of Business
Downloads 101 (502,789)
Citation 1

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11.

New Product Design Under Channel Acceptance: Brick-and-Mortar, Online Exclusive, or Brick-and-Click

Production and Operations Management 25(12): 2014-2034, Marshall School of Business Working Paper No. MKT 5-11
Number of pages: 45 Posted: 27 Jun 2011 Last Revised: 11 Jun 2021
Lan Luo and Jiong Sun
University of Southern California and Purdue University - Department of Consumer Sciences and Retailing
Downloads 89 (545,732)
Citation 1

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product design, retailer's acceptance, game theory

12.

Multi-Objective Single Product Robust Optimization: An Integrated Design and Marketing Approach

ASME Journal of Mechanical Design, Vol. 128, July 2006
Number of pages: 9 Posted: 02 Dec 2010
Babak Besharati, Lan Luo, Shapour Azarm and P.K. Kannan
University of Maryland, University of Southern California, University of Maryland and University of Maryland - Robert H. Smith School of Business
Downloads 65 (651,342)

Abstract:

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Robust Design, Integration of Design and Marketing, Multi-Objective Optimization

13.

Design of Robust New Products Under Variability: Marketing Meets Design

The Journal of Product Innovation Management, Vol. 22, pp. 177-192, 2005
Number of pages: 16 Posted: 01 Dec 2010
Lan Luo, P.K. Kannan, Babak Besharati and Shapour Azarm
University of Southern California, University of Maryland - Robert H. Smith School of Business, University of Maryland and University of Maryland
Downloads 50 (735,885)

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14.

Beyond Fake or Genuine -- The Effect of Large Language Models (LLMs) on the Content and Sentiment of Product Reviews

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming
Posted: 18 Jul 2023
Liye Ma and Lan Luo
University of Maryland - Department of Marketing and University of Southern California

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Generative AI, User Generated Content, ChatGPT, natural experiment, language models

15.

How Does Generative AI Affect Demand for User-Generated Content? Evidence From Stack Exchange

Posted: 30 Jun 2023 Last Revised: 21 Jul 2023
Ignacio Riveros, Mengxia Zhang and Lan Luo
University of Southern California, Marshall School of Business, Marketing Department, Students, Western University and University of Southern California

Abstract:

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Generative AI, User Generated Content, AI, ChatGPT, StackOverflow, Natural Experiment, LLMs, Language models, Knowledge Sharing