Lan Luo

University of Southern California

Associate Professor of Marketing

Hoffman Hall 319

Los Angeles, CA 90089-1427

United States

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 30,546

SSRN RANKINGS

Top 30,546

in Total Papers Downloads

1,964

SSRN CITATIONS
Rank 22,657

SSRN RANKINGS

Top 22,657

in Total Papers Citations

9

CROSSREF CITATIONS

35

Scholarly Papers (10)

1.

Can Consumer-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp

Number of pages: 83 Posted: 31 Jan 2018 Last Revised: 05 May 2021
Mengxia Zhang and Lan Luo
University of Southern California and University of Southern California
Downloads 833 (35,861)
Citation 6

Abstract:

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marketing analytics, restaurant survival, consumer posted photo, image recognition, computer vision, consumer shared reviews, text mining, deep learning, convolutional neural network, yelp

2.

New Product Development Under Channel Acceptance

Marketing Science, Vol. 26, No. 2, pp. 149-163, March-April 2007, Marshall School of Business Working Paper No. MKT 21-10
Number of pages: 16 Posted: 02 May 2007 Last Revised: 23 Nov 2010
University of Southern California, University of Maryland - Robert H. Smith School of Business and University of Texas at Dallas
Downloads 375 (97,939)
Citation 1

Abstract:

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new product forecasting, product positioning, distribution channel, conjoint model, game theory, big-box retailers, retailer acceptance, Wal-Mart, Home Depot

3.

Incorporating Subjective Characteristics in Product Design and Evaluations

Journal of Marketing Research, Vol. 45, No. 2, pp. 182-194, April 2008, Marshall School of Business Working Paper No. MKT 22-10
Number of pages: 14 Posted: 07 May 2007 Last Revised: 23 Nov 2010
University of Southern California, University of Maryland - Robert H. Smith School of Business and University of Texas at Dallas
Downloads 217 (173,014)
Citation 2

Abstract:

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new product design, Bayesian forecasting

4.

Why We Do What We Do? A Model of Activity Consumption

Journal of Marketing Research, Forthcoming
Number of pages: 48 Posted: 20 Aug 2012
University of Southern California, University of Texas at Dallas and University of Southern California - Marshall School of Business
Downloads 167 (218,685)
Citation 2

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time use, activity consumption, leisure activities, lifestyles, expertise, knowledge, dynamic allocation, multiple discrete-continuous model

5.

Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach

Journal of Marketing Research, Forthcoming
Number of pages: 58 Posted: 02 Dec 2010
Lan Luo
University of Southern California
Downloads 117 (289,419)

Abstract:

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6.

Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases

Journal of Marketing Research, Forthcoming
Number of pages: 51 Posted: 02 Dec 2010
University of Southern California, University of British Columbia (UBC) - Sauder School of Business, affiliation not provided to SSRN and University of Southern California - Marshall School of Business
Downloads 80 (370,042)

Abstract:

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7.

Look the Part? The Role of Profile Pictures in Online Labor Markets

Number of pages: 63 Posted: 25 Nov 2020
Isamar Troncoso and Lan Luo
University of Southern California - Marshall School of Business and University of Southern California
Downloads 75 (384,002)

Abstract:

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online labor marketplaces, profile pictures, hiring biases

8.

Multi-Objective Single Product Robust Optimization: An Integrated Design and Marketing Approach

ASME Journal of Mechanical Design, Vol. 128, July 2006
Number of pages: 9 Posted: 02 Dec 2010
University of Maryland, University of Southern California, University of Maryland and University of Maryland - Robert H. Smith School of Business
Downloads 43 (498,759)
Citation 1

Abstract:

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Robust Design, Integration of Design and Marketing, Multi-Objective Optimization

9.

New Product Design Under Channel Acceptance: Brick-and-Mortar, Online Exclusive, or Brick-and-Click

Production and Operations Management 25(12): 2014-2034, Marshall School of Business Working Paper No. MKT 5-11
Number of pages: 45 Posted: 27 Jun 2011 Last Revised: 11 Jun 2021
Lan Luo and Jiong Sun
University of Southern California and Purdue University - Department of Consumer Sciences and Retailing
Downloads 31 (558,311)

Abstract:

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product design, retailer's acceptance, game theory

10.

Design of Robust New Products Under Variability: Marketing Meets Design

The Journal of Product Innovation Management, Vol. 22, pp. 177-192, 2005
Number of pages: 16 Posted: 01 Dec 2010
University of Southern California, University of Maryland - Robert H. Smith School of Business, University of Maryland and University of Maryland
Downloads 26 (588,325)

Abstract:

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