Lan Luo

University of Southern California

Associate Professor of Marketing

Hoffman Hall 319

Los Angeles, CA 90089-1427

United States

SCHOLARLY PAPERS

12

DOWNLOADS
Rank 26,993

SSRN RANKINGS

Top 26,993

in Total Papers Downloads

2,656

SSRN CITATIONS
Rank 22,256

SSRN RANKINGS

Top 22,256

in Total Papers Citations

9

CROSSREF CITATIONS

35

Scholarly Papers (12)

1.

Can Consumer-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp

Number of pages: 98 Posted: 31 Jan 2018 Last Revised: 30 Nov 2021
Mengxia Zhang and Lan Luo
University of Southern California and University of Southern California
Downloads 1,144 (26,460)
Citation 6

Abstract:

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marketing analytics, restaurant survival, consumer posted photo, image recognition, computer vision, consumer shared reviews, text mining, deep learning, convolutional neural network, yelp

2.

New Product Development Under Channel Acceptance

Marketing Science, Vol. 26, No. 2, pp. 149-163, March-April 2007, Marshall School of Business Working Paper No. MKT 21-10
Number of pages: 16 Posted: 02 May 2007 Last Revised: 23 Nov 2010
University of Southern California, University of Maryland - Robert H. Smith School of Business and University of Texas at Dallas
Downloads 376 (111,682)
Citation 1

Abstract:

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new product forecasting, product positioning, distribution channel, conjoint model, game theory, big-box retailers, retailer acceptance, Wal-Mart, Home Depot

3.

Look the Part? The Role of Profile Pictures in Online Labor Markets

Number of pages: 85 Posted: 25 Nov 2020 Last Revised: 22 Jul 2022
Isamar Troncoso and Lan Luo
Harvard Business School and University of Southern California
Downloads 260 (164,799)

Abstract:

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4.

Incorporating Subjective Characteristics in Product Design and Evaluations

Journal of Marketing Research, Vol. 45, No. 2, pp. 182-194, April 2008, Marshall School of Business Working Paper No. MKT 22-10
Number of pages: 14 Posted: 07 May 2007 Last Revised: 23 Nov 2010
University of Southern California, University of Maryland - Robert H. Smith School of Business and University of Texas at Dallas
Downloads 221 (192,667)
Citation 2

Abstract:

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new product design, Bayesian forecasting

5.

Why We Do What We Do? A Model of Activity Consumption

Journal of Marketing Research, Forthcoming
Number of pages: 48 Posted: 20 Aug 2012
University of Southern California, University of Texas at Dallas and University of Southern California - Marshall School of Business
Downloads 169 (244,518)
Citation 2

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time use, activity consumption, leisure activities, lifestyles, expertise, knowledge, dynamic allocation, multiple discrete-continuous model

6.

Consumer and AI Co-creation: When and Why Human Participation Improves AI Creation.

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming
Number of pages: 56 Posted: 24 Sep 2021
University of Southern California, University of Southern California - Marshall School of Business, University of Southern California and Collage.com
Downloads 151 (268,373)

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AI, consumer co-creation, Human-AI collaboration, Field experiment, LATE, E-commerce

7.

Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach

Journal of Marketing Research, Forthcoming
Number of pages: 58 Posted: 02 Dec 2010
Lan Luo
University of Southern California
Downloads 120 (319,832)

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8.

Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases

Journal of Marketing Research, Forthcoming
Number of pages: 51 Posted: 02 Dec 2010
University of Southern California, University of British Columbia (UBC) - Sauder School of Business, affiliation not provided to SSRN and University of Southern California - Marshall School of Business
Downloads 85 (400,611)

Abstract:

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9.

New Product Design Under Channel Acceptance: Brick-and-Mortar, Online Exclusive, or Brick-and-Click

Production and Operations Management 25(12): 2014-2034, Marshall School of Business Working Paper No. MKT 5-11
Number of pages: 45 Posted: 27 Jun 2011 Last Revised: 11 Jun 2021
Lan Luo and Jiong Sun
University of Southern California and Purdue University - Department of Consumer Sciences and Retailing
Downloads 50 (524,113)

Abstract:

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product design, retailer's acceptance, game theory

10.

Multi-Objective Single Product Robust Optimization: An Integrated Design and Marketing Approach

ASME Journal of Mechanical Design, Vol. 128, July 2006
Number of pages: 9 Posted: 02 Dec 2010
University of Maryland, University of Southern California, University of Maryland and University of Maryland - Robert H. Smith School of Business
Downloads 44 (551,920)
Citation 1

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Robust Design, Integration of Design and Marketing, Multi-Objective Optimization

11.

Design of Robust New Products Under Variability: Marketing Meets Design

The Journal of Product Innovation Management, Vol. 22, pp. 177-192, 2005
Number of pages: 16 Posted: 01 Dec 2010
University of Southern California, University of Maryland - Robert H. Smith School of Business, University of Maryland and University of Maryland
Downloads 28 (642,249)

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12.

Blockchain for Creative Industries: Current State and Research Opportunities

International Journal of Research in Marketing, Forthcoming
Number of pages: 17 Posted: 04 Aug 2022
Marshall School of Business, USC, University of Southern California - Marshall School of Business, The George Washington University and University of Southern California
Downloads 8 (808,806)

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