Lan Luo

University of Southern California

Associate Professor of Marketing

Hoffman Hall 319

Los Angeles, CA 90089-1427

United States

  • University of Southern California

SCHOLARLY PAPERS

14

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Top 22,629

in Total Papers Downloads

3,857

SSRN CITATIONS
Rank 19,635

SSRN RANKINGS

Top 19,635

in Total Papers Citations

25

CROSSREF CITATIONS

35

Scholarly Papers (14)

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1.

Can Consumer-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp

Number of pages: 98 Posted: 31 Jan 2018 Last Revised: 30 Nov 2021
Mengxia Zhang and Lan Luo
Western University and University of Southern California
Downloads 1,384 (24,107)
Citation 6

Abstract:

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marketing analytics, restaurant survival, consumer posted photo, image recognition, computer vision, consumer shared reviews, text mining, deep learning, convolutional neural network, yelp

2.

Look the Part? The Role of Profile Pictures in Online Labor Markets

Number of pages: 79 Posted: 25 Nov 2020 Last Revised: 23 Dec 2022
Isamar Troncoso and Lan Luo
Harvard Business School and University of Southern California
Downloads 481 (100,136)

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freelancing platforms, profile pictures, reputation systems, platform recommendations, choice experiments, computer vision

3.

Blockchain for Creative Industries: Current State and Research Opportunities

International Journal of Research in Marketing, Forthcoming
Number of pages: 17 Posted: 04 Aug 2022
Nikhil Malik, Yanhao 'Max' Wei, Gil Appel and Lan Luo
Marshall School of Business, USC, University of Southern California - Marshall School of Business, The George Washington University and University of Southern California
Downloads 394 (126,732)
Citation 1

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4.

New Product Development Under Channel Acceptance

Marketing Science, Vol. 26, No. 2, pp. 149-163, March-April 2007, Marshall School of Business Working Paper No. MKT 21-10
Number of pages: 16 Posted: 02 May 2007 Last Revised: 23 Nov 2010
Lan Luo, P.K. Kannan and Brian T. Ratchford
University of Southern California, University of Maryland - Robert H. Smith School of Business and University of Texas at Dallas
Downloads 387 (128,950)
Citation 1

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new product forecasting, product positioning, distribution channel, conjoint model, game theory, big-box retailers, retailer acceptance, Wal-Mart, Home Depot

5.

Consumer and AI Co-creation: When and Why Nudging Human Participation Improves AI Creation.

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming
Number of pages: 55 Posted: 24 Sep 2021 Last Revised: 23 Mar 2023
Mengxia Zhang, Tianshu Sun, Lan Luo and Joseph Golden
Western University, Cheung Kong Graduate School of Business, University of Southern California and Collage.com
Downloads 374 (134,052)
Citation 1

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Artificial intelligence, Consumer participation, Co-creation, Human-AI relation, Experiment

6.

Incorporating Subjective Characteristics in Product Design and Evaluations

Journal of Marketing Research, Vol. 45, No. 2, pp. 182-194, April 2008, Marshall School of Business Working Paper No. MKT 22-10
Number of pages: 14 Posted: 07 May 2007 Last Revised: 23 Nov 2010
Lan Luo, P.K. Kannan and Brian T. Ratchford
University of Southern California, University of Maryland - Robert H. Smith School of Business and University of Texas at Dallas
Downloads 236 (216,142)
Citation 2

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new product design, Bayesian forecasting

7.

Why We Do What We Do? A Model of Activity Consumption

Journal of Marketing Research, Forthcoming
Number of pages: 48 Posted: 20 Aug 2012
Lan Luo, Brian T. Ratchford and Botao Yang
University of Southern California, University of Texas at Dallas and University of Southern California - Marshall School of Business
Downloads 185 (270,819)
Citation 2

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time use, activity consumption, leisure activities, lifestyles, expertise, knowledge, dynamic allocation, multiple discrete-continuous model

8.

Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach

Journal of Marketing Research, Forthcoming
Number of pages: 58 Posted: 02 Dec 2010
Lan Luo
University of Southern California
Downloads 139 (344,039)

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9.

Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases

Journal of Marketing Research, Forthcoming
Number of pages: 51 Posted: 02 Dec 2010
Lan Luo, Xinlei Chen, Jeanie Han and C.W. Park
University of Southern California, University of British Columbia (UBC) - Sauder School of Business, affiliation not provided to SSRN and University of Southern California - Marshall School of Business
Downloads 97 (446,981)
Citation 1

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10.

New Product Design Under Channel Acceptance: Brick-and-Mortar, Online Exclusive, or Brick-and-Click

Production and Operations Management 25(12): 2014-2034, Marshall School of Business Working Paper No. MKT 5-11
Number of pages: 45 Posted: 27 Jun 2011 Last Revised: 11 Jun 2021
Lan Luo and Jiong Sun
University of Southern California and Purdue University - Department of Consumer Sciences and Retailing
Downloads 82 (496,403)
Citation 1

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product design, retailer's acceptance, game theory

11.

Multi-Objective Single Product Robust Optimization: An Integrated Design and Marketing Approach

ASME Journal of Mechanical Design, Vol. 128, July 2006
Number of pages: 9 Posted: 02 Dec 2010
Babak Besharati, Lan Luo, Shapour Azarm and P.K. Kannan
University of Maryland, University of Southern California, University of Maryland and University of Maryland - Robert H. Smith School of Business
Downloads 57 (602,664)

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Robust Design, Integration of Design and Marketing, Multi-Objective Optimization

12.

Design of Robust New Products Under Variability: Marketing Meets Design

The Journal of Product Innovation Management, Vol. 22, pp. 177-192, 2005
Number of pages: 16 Posted: 01 Dec 2010
Lan Luo, P.K. Kannan, Babak Besharati and Shapour Azarm
University of Southern California, University of Maryland - Robert H. Smith School of Business, University of Maryland and University of Maryland
Downloads 41 (693,421)

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13.

Beyond Fake or Genuine -- The Effect of Large Language Models (LLMs) on the Content and Sentiment of Product Reviews

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming
Posted: 18 Jul 2023
Liye Ma and Lan Luo
University of Maryland - Department of Marketing and University of Southern California

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Generative AI, User Generated Content, ChatGPT, natural experiment, language models

14.

How Does Generative AI Affect Demand for User-Generated Content? Evidence From Stack Exchange

Posted: 30 Jun 2023 Last Revised: 21 Jul 2023
Ignacio Riveros, Mengxia Zhang and Lan Luo
University of Southern California, Marshall School of Business, Marketing Department, Students, Western University and University of Southern California

Abstract:

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Generative AI, User Generated Content, AI, ChatGPT, StackOverflow, Natural Experiment, LLMs, Language models, Knowledge Sharing