Lan Luo

University of Southern California

Associate Professor of Marketing

Hoffman Hall 319

Los Angeles, CA 90089-1427

United States

SCHOLARLY PAPERS

16

DOWNLOADS
Rank 18,451

SSRN RANKINGS

Top 18,451

in Total Papers Downloads

5,847

TOTAL CITATIONS
Rank 15,605

SSRN RANKINGS

Top 15,605

in Total Papers Citations

20

Scholarly Papers (16)

1.

Can Consumer-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp

Number of pages: 98 Posted: 31 Jan 2018 Last Revised: 30 Nov 2021
Mengxia Zhang and Lan Luo
Western University and University of Southern California
Downloads 1,790 (21,064)
Citation 6

Abstract:

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marketing analytics, restaurant survival, consumer posted photo, image recognition, computer vision, consumer shared reviews, text mining, deep learning, convolutional neural network, yelp

2.

Consumer and AI Co-creation: When and Why Nudging Human Participation Improves AI Creation.

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming
Number of pages: 55 Posted: 24 Sep 2021 Last Revised: 23 Mar 2023
Western University, Cheung Kong Graduate School of Business, University of Southern California and Collage.com
Downloads 805 (66,958)
Citation 2

Abstract:

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Artificial intelligence, Consumer participation, Co-creation, Human-AI relation, Experiment

3.

Look the Part? The Role of Profile Pictures in Online Labor Markets

Number of pages: 79 Posted: 25 Nov 2020 Last Revised: 23 Dec 2022
Isamar Troncoso and Lan Luo
Harvard Business School and University of Southern California
Downloads 699 (80,535)

Abstract:

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freelancing platforms, profile pictures, reputation systems, platform recommendations, choice experiments, computer vision

4.

Blockchain for Creative Industries: Current State and Research Opportunities

International Journal of Research in Marketing, Forthcoming
Number of pages: 17 Posted: 04 Aug 2022
Marshall School of Business, USC, University of Southern California - Marshall School of Business, The George Washington University and University of Southern California
Downloads 609 (96,212)
Citation 5

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5.

New Product Development Under Channel Acceptance

Marketing Science, Vol. 26, No. 2, pp. 149-163, March-April 2007, Marshall School of Business Working Paper No. MKT 21-10
Number of pages: 16 Posted: 02 May 2007 Last Revised: 23 Nov 2010
University of Southern California, University of Maryland - Robert H. Smith School of Business and University of Texas at Dallas
Downloads 414 (153,640)
Citation 1

Abstract:

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new product forecasting, product positioning, distribution channel, conjoint model, game theory, big-box retailers, retailer acceptance, Wal-Mart, Home Depot

6.

Incorporating Subjective Characteristics in Product Design and Evaluations

Journal of Marketing Research, Vol. 45, No. 2, pp. 182-194, April 2008, Marshall School of Business Working Paper No. MKT 22-10
Number of pages: 14 Posted: 07 May 2007 Last Revised: 23 Nov 2010
University of Southern California, University of Maryland - Robert H. Smith School of Business and University of Texas at Dallas
Downloads 269 (245,159)
Citation 2

Abstract:

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new product design, Bayesian forecasting

7.

Does That Car Want to Give Me a Ride? Bio-Inspired Automotive Aesthetic Design

USC Marshall School of Business Research Paper Sponsored by iORB
Number of pages: 47 Posted: 10 Nov 2023
University of Glasgow, University of Glasgow - School of Computing Science, Western University and University of Southern California
Downloads 240 (274,739)

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Automotive Aesthetics, Bio-Inspired Design, Facelift, Schema, Knowledge Transfer, Deep Learning, Generative AI

8.

Why We Do What We Do? A Model of Activity Consumption

Journal of Marketing Research, Forthcoming
Number of pages: 48 Posted: 20 Aug 2012
University of Southern California, University of Texas at Dallas and University of Southern California - Marshall School of Business
Downloads 219 (300,356)
Citation 2

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time use, activity consumption, leisure activities, lifestyles, expertise, knowledge, dynamic allocation, multiple discrete-continuous model

9.

Wisdom of the AI Crowd? Can We Detect AI-Generated Product Reviews?

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming
Number of pages: 36 Posted: 18 Jul 2023 Last Revised: 26 Oct 2024
Lan Luo and Liye Ma
University of Southern California and University of Maryland - Department of Marketing
Downloads 185 (351,663)

Abstract:

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Generative AI, User Generated Content, ChatGPT, natural experiment, language models

10.

Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach

Journal of Marketing Research, Forthcoming
Number of pages: 58 Posted: 02 Dec 2010
Lan Luo
University of Southern California
Downloads 168 (382,981)

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11.

Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases

Journal of Marketing Research, Forthcoming
Number of pages: 51 Posted: 02 Dec 2010
University of Southern California, University of British Columbia (UBC) - Sauder School of Business, affiliation not provided to SSRN and University of Southern California - Marshall School of Business
Downloads 121 (500,740)
Citation 1

Abstract:

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12.

New Product Design Under Channel Acceptance: Brick-and-Mortar, Online Exclusive, or Brick-and-Click

Production and Operations Management 25(12): 2014-2034, Marshall School of Business Working Paper No. MKT 5-11
Number of pages: 45 Posted: 27 Jun 2011 Last Revised: 11 Jun 2021
Lan Luo and Jiong Sun
University of Southern California and Purdue University - Department of Consumer Sciences and Retailing
Downloads 103 (564,949)
Citation 1

Abstract:

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product design, retailer's acceptance, game theory

13.

Multi-Objective Single Product Robust Optimization: An Integrated Design and Marketing Approach

ASME Journal of Mechanical Design, Vol. 128, July 2006
Number of pages: 9 Posted: 02 Dec 2010
University of Maryland, University of Southern California, University of Maryland and University of Maryland - Robert H. Smith School of Business
Downloads 80 (662,380)

Abstract:

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Robust Design, Integration of Design and Marketing, Multi-Objective Optimization

14.

Design of Robust New Products Under Variability: Marketing Meets Design

The Journal of Product Innovation Management, Vol. 22, pp. 177-192, 2005
Number of pages: 16 Posted: 01 Dec 2010
University of Southern California, University of Maryland - Robert H. Smith School of Business, University of Maryland and University of Maryland
Downloads 74 (692,390)

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15.

Effects of Peer Voting and Followers on User Contribution to Online Knowledge Sharing Platforms: Evidence from a Field Experiment

USC Marshall School of Business Research Paper Sponsored by iORB, Forthcoming
Number of pages: 41 Posted: 27 Jan 2025
Mengxia Zhang and Lan Luo
Western University and University of Southern California
Downloads 71 (708,463)

Abstract:

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Knowledge Contribution, Peer Voting, Followers, Social Networks, Field Experiment, Platform Design

16.

How Does Generative AI Affect Demand for User-Generated Content? Evidence From Stack Exchange

Posted: 30 Jun 2023 Last Revised: 21 Jul 2023
University of Southern California, Marshall School of Business, Marketing Department, Students, Western University and University of Southern California

Abstract:

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Generative AI, User Generated Content, AI, ChatGPT, StackOverflow, Natural Experiment, LLMs, Language models, Knowledge Sharing