Joseph Nunes

University of Southern California - Marshall School of Business

701 Exposition Blvd

Los Angeles, CA 90089

United States

SCHOLARLY PAPERS

18

DOWNLOADS
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4,013

CITATIONS
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in Total Papers Citations

76

Scholarly Papers (18)

1.

First Impressions: Status Signaling Using Brand Prominence

Marshall School of Business Working Paper No. MKT 15-09
Number of pages: 50 Posted: 03 Sep 2008 Last Revised: 18 Apr 2009
Young Jee Han, Joseph Nunes and Xavier Dreze
University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and University of Pennsylvania - The Wharton School
Downloads 737 (33,030)
Citation 1

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Luxury Goods, Status, Brand, Counterfeits, Brand prominence

2.

The Endowed Progress Effect: How Artificial Advancement Increases Effort

Journal of Consumer Research, Vol. 32, March 2006
Number of pages: 9 Posted: 11 Jun 2007
Joseph Nunes and Xavier Dreze
University of Southern California - Marshall School of Business and University of Pennsylvania - The Wharton School
Downloads 639 (40,020)
Citation 2

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progress effect, artificial advancement

3.

The Role of Implicit Theories in Brand Extendibility

Marshall School of Business Working Paper No. MKT 06-07
Number of pages: 38 Posted: 26 Jun 2007
Eric Yorkston, Joseph Nunes and Shashi Matta
Texas Christian University, University of Southern California - Marshall School of Business and Fisher College of Business, The Ohio State University
Downloads 346 (85,506)

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brand personality, incremental theory, entity theory

4.

The Effect of Product Assortment Changes on Customer Retention

Marketing Science, Vol. 24, No. 4, pp. 616-622, 2005
Number of pages: 7 Posted: 11 Jun 2007
Carnegie Mellon University - David A. Tepper School of Business, Carngeie Mellon University, University of Southern California - Marshall School of Business and Institute of Service Science, National Tsing Hua University, Taiwan
Downloads 340 (87,219)

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customer retention, product assortment, efficient assortment, category management, variety

5.

Incorporating Behavioral Anomalies in Strategic Models

Marketing Letters, Vol. 16, Nos. 3/4, pp. 361-373, 2005, University of Alberta School of Business Research Paper No. 2013-789
Number of pages: 13 Posted: 11 Jun 2007 Last Revised: 25 Jul 2013
Washington University in St. Louis - John M. Olin Business School, Northwestern University - Department of Marketing, University of Florida - Department of Marketing, Duke University - Fuqua School of Business, Washington University in St. Louis - John M. Olin Business School, University of Alberta - Department of Marketing, Business Economics & Law, University of Toronto - Rotman School of Management, University of Southern California - Marshall School of Business, Duke University - Fuqua School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 322 (92,649)

Abstract:

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marketing strategy, game theory, reference dependence, fairness, confirmatory bias

6.

Based on a True Story: Making People Believe the Unbelievable

Journal of Experimental Social Psychology, Forthcoming
Number of pages: 22 Posted: 07 Mar 2017 Last Revised: 24 Mar 2017
Francesca Valsesia, Kristin Diehl and Joseph Nunes
University of Washington - Michael G. Foster School of Business, University of Southern California - Marshall School of Business and University of Southern California - Marshall School of Business
Downloads 222 (136,598)

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Story-Telling, Narratives, Story Evaluation, Based on a True Story, Perceived Plausibility, Typicality

7.

The Power of Repetition - Repetitive Lyrics in a Song Increase Processing Fluency and Drives Market Success

Number of pages: 40 Posted: 25 Mar 2017
University of Southern California - Marshall School of Business, Bocconi University and University of Washington - Michael G. Foster School of Business
Downloads 206 (146,625)

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music, repetition, fluency

8.

When Experience Does Not Matter: On the Non-Impact of Real-Time Hedonic Experiences

Marshall School of Business Working Paper No. MKT 05-07
Number of pages: 32 Posted: 25 Jun 2007
Joseph Nunes and Nathan Novemsky
University of Southern California - Marshall School of Business and Yale School of Management
Downloads 205 (147,321)
Citation 1

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Hedonic Utility, Remembered Utility, Memory, Category Knowledge, Taste, Liking, Brand Perceptions

9.

Incidental Prices and Their Effect on Willingness to Pay

Journal of Marketing Research Vol. 41, pp. 457-466, November 2004
Number of pages: 11 Posted: 11 Jun 2007
Joseph Nunes and Peter Boatwright
University of Southern California - Marshall School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 188 (159,656)
Citation 2

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incidental price, consumer, effect, willingness

10.

Recurring Goals: The Effect of Divisibility and Goal Attainment on Self-Efficacy and Effort

Marshall School of Business Working Paper No. MKT 07-07
Number of pages: 45 Posted: 26 Jun 2007
Xavier Dreze and Joseph Nunes
University of Pennsylvania - The Wharton School and University of Southern California - Marshall School of Business
Downloads 177 (168,570)
Citation 1

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11.

Why are People so Prone to Steal Software? The Effect of Cost Structure on Consumer Purchase and Payment Intentions

Journal of Public Policy and Marketing, Vol. 23, No. 1, pp. 43-53, 2004
Number of pages: 11 Posted: 11 Oct 2006 Last Revised: 31 Aug 2011
University of Southern California - Marshall School of Business, University of Chicago - Booth School of Business and Columbia Business School - Management & Psychology
Downloads 171 (173,769)

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intellectual property, piracy, prospect theory

12.

Using Combined-Currency Prices to Lower Consumers' Perceived Cost

Journal of Marketing Research, Vol. 59, pp. 59-72, February 2004
Number of pages: 15 Posted: 11 Jun 2007
Jean Dr├Ęze and Joseph Nunes
University of Delhi - Delhi School of Economics and University of Southern California - Marshall School of Business
Downloads 150 (194,214)

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Currency, Consumers, Perceived Cost

13.

License to Sin: The Liberating Role of Reporting Expectations

Journal of Consumer Research, Vol. 34, June 2007
Number of pages: 10 Posted: 11 Jun 2007 Last Revised: 19 Oct 2011
Duke University - Fuqua School of Business, University of Southern California - Marshall School of Business and University of Pennsylvania - The Wharton School
Downloads 92 (278,045)

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license, sin, liberating, reporting

14.

Narrow Focusing: Why the Relative Position of a Product within its Category Matters More than it Should?

Marketing Science, Vol. 24, 2005
Number of pages: 32 Posted: 11 Oct 2006
University of Chicago - Marketing Management, University of Chicago - Booth School of Business and University of Southern California - Marshall School of Business
Downloads 86 (290,182)

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evaluability, joint evaluation, separate evaluation, reference

15.

Narrow Focusing: Why the Relative Position of a Good in its Category Matters More than it Should

Marketing Science, Vol. 24, No. 2, pp. 194-205, 2005
Number of pages: 12 Posted: 11 Jun 2007 Last Revised: 19 May 2008
University of Chicago - Marketing Management, University of Chicago - Booth School of Business and University of Southern California - Marshall School of Business
Downloads 61 (351,557)

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brand choice, brand product management, ranking effect, narrow focusing, evaluability

16.

Incommensurate Resources: Not Just More of the Same

Journal of Marketing Research, Vol. 40, pp. 26-38, February 2003
Number of pages: 14 Posted: 11 Jun 2007
Joseph Nunes
University of Southern California - Marshall School of Business
Downloads 45 (403,203)

Abstract:

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Incommensurate resources, product

17.

What Wins Awards is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)

Number of pages: 18 Posted: 21 Oct 2016 Last Revised: 25 Mar 2017
University of Washington - Michael G. Foster School of Business, University of Southern California - Marshall School of Business and Bocconi University - Department of Marketing
Downloads 26 (484,713)

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creativity, authenticity, creative control, product recognition, awards, music, product evaluation

18.

The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions.

Journal of Marketing; Jan2010, Vol. 74 Issue 1, p80-93, 14p, 5 Charts, 3 Graphs
Posted: 21 Oct 2016
Texas Christian University, University of Southern California - Marshall School of Business, Fisher College of Business, The Ohio State University and Ohio State University (OSU) - Fisher College of Business

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