Author Page for Joseph Nunes

First Impressions: Status Signaling Using Brand Prominence

Marshall School of Business Working Paper No. MKT 15-09

Number of pages: 50 Posted: 03 Sep 2008 Last Revised: 18 Apr 2009

Young Jee Han, Joseph Nunes and Xavier Dreze

University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and University of Pennsylvania - The Wharton School

Downloads 891 (46,576)

Citation 2

Abstract:

2.

The Endowed Progress Effect: How Artificial Advancement Increases Effort

Journal of Consumer Research, Vol. 32, March 2006

Number of pages: 9 Posted: 11 Jun 2007

Joseph Nunes and Xavier Dreze

University of Southern California - Marshall School of Business and University of Pennsylvania - The Wharton School

Downloads 889 (46,728)

Citation 7

Abstract:

3.

The Power of Repetition - Repetitive Lyrics in a Song Increase Processing Fluency and Drives Market Success

Number of pages: 40 Posted: 25 Mar 2017

Joseph Nunes, Andrea Ordanini and Francesca Valsesia

University of Southern California - Marshall School of Business, Bocconi University and University of Washington - Michael G. Foster School of Business

Downloads 470 (105,723)

Citation 1

Abstract:

4.

The Effect of Product Assortment Changes on Customer Retention

Marketing Science, Vol. 24, No. 4, pp. 616-622, 2005

Number of pages: 7 Posted: 11 Jun 2007

Peter Boatwright, Joseph (Jay) B. Kadane, Joseph (Jay) B. Kadane, Joseph Nunes and Galit Shmueli

Carnegie Mellon University - David A. Tepper School of Business, Carngeie Mellon UniversityCarnegie Mellon University - David A. Tepper School of Business, University of Southern California - Marshall School of Business and Institute of Service Science, National Tsing Hua University, Taiwan

Downloads 392 (130,628)

Abstract:

5.

The Role of Implicit Theories in Brand Extendibility

Marshall School of Business Working Paper No. MKT 06-07

Number of pages: 38 Posted: 26 Jun 2007

Eric Yorkston, Joseph Nunes and Shashi Matta

Texas Christian University, University of Southern California - Marshall School of Business and Fisher College of Business, The Ohio State University

Downloads 383 (134,113)

Abstract:

6.

Incorporating Behavioral Anomalies in Strategic Models

Marketing Letters, Vol. 16, Nos. 3/4, pp. 361-373, 2005, University of Alberta School of Business Research Paper No. 2013-789

Number of pages: 13 Posted: 11 Jun 2007 Last Revised: 25 Jul 2013

Chakravarthi Narasimhan, Eric Anderson, Lyle Brenner, Preyas S. Desai, Dmitri Kuksov, Paul R. Messinger, Sridhar Moorthy, Joseph Nunes, Richard Staelin, Yuval Rottenstreich and George Wu

Washington University in St. Louis - John M. Olin Business School, Northwestern University - Department of Marketing, University of Florida - Department of Marketing, Duke University - Fuqua School of Business, Washington University in St. Louis - John M. Olin Business School, University of Alberta - Department of Marketing, Business Economics & Law, University of Toronto - Rotman School of Management, University of Southern California - Marshall School of Business, Duke University - Fuqua School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

Downloads 358 (144,501)

Abstract:

7.

Based on a True Story: Making People Believe the Unbelievable

Journal of Experimental Social Psychology, Forthcoming

Number of pages: 22 Posted: 07 Mar 2017 Last Revised: 24 Mar 2017

Francesca Valsesia, Kristin Diehl and Joseph Nunes

University of Washington - Michael G. Foster School of Business, University of Southern California - Marshall School of Business and University of Southern California - Marshall School of Business

Downloads 342 (151,775)

Abstract:

8.

Incidental Prices and Their Effect on Willingness to Pay

Journal of Marketing Research Vol. 41, pp. 457-466, November 2004

Number of pages: 11 Posted: 11 Jun 2007

Joseph Nunes and Peter Boatwright

University of Southern California - Marshall School of Business and Carnegie Mellon University - David A. Tepper School of Business

Downloads 260 (201,804)

Citation 6

Abstract:

9.

Recurring Goals: The Effect of Divisibility and Goal Attainment on Self-Efficacy and Effort

Marshall School of Business Working Paper No. MKT 07-07

Number of pages: 45 Posted: 26 Jun 2007

Xavier Dreze and Joseph Nunes

University of Pennsylvania - The Wharton School and University of Southern California - Marshall School of Business

Downloads 238 (220,058)

Citation 1

Abstract:

10.

When Experience Does Not Matter: On the Non-Impact of Real-Time Hedonic Experiences

Marshall School of Business Working Paper No. MKT 05-07

Number of pages: 32 Posted: 25 Jun 2007

Joseph Nunes and Nathan Novemsky

University of Southern California - Marshall School of Business and Yale School of Management

Downloads 238 (220,058)

Citation 1

Abstract:

11.

Why are People so Prone to Steal Software? The Effect of Cost Structure on Consumer Purchase and Payment Intentions

Journal of Public Policy and Marketing, Vol. 23, No. 1, pp. 43-53, 2004

Number of pages: 11 Posted: 11 Oct 2006 Last Revised: 31 Aug 2011

Joseph Nunes, Christopher K. Hsee and Elke U. Weber

University of Southern California - Marshall School of Business, University of Chicago - Booth School of Business and Princeton University - Department of Psychology

Downloads 209 (248,939)

Abstract:

12.

Using Combined-Currency Prices to Lower Consumers' Perceived Cost

Journal of Marketing Research, Vol. 59, pp. 59-72, February 2004

Number of pages: 15 Posted: 11 Jun 2007

Jean Drèze and Joseph Nunes

University of Delhi - Delhi School of Economics and University of Southern California - Marshall School of Business

Downloads 179 (285,866)

Citation 3

Abstract:

13.

License to Sin: The Liberating Role of Reporting Expectations

Journal of Consumer Research, Vol. 34, June 2007

Number of pages: 10 Posted: 11 Jun 2007 Last Revised: 19 Oct 2011

Gavan J. Fitzsimons, Joseph Nunes and Patti Williams

Duke University - Fuqua School of Business, University of Southern California - Marshall School of Business and University of Pennsylvania - The Wharton School

Downloads 114 (409,462)

Abstract:

14.

Narrow Focusing: Why the Relative Position of a Product within its Category Matters More than it Should?

Marketing Science, Vol. 24, 2005

Number of pages: 32 Posted: 11 Oct 2006

France Leclerc, Christopher K. Hsee and Joseph Nunes

University of Chicago - Marketing Management, University of Chicago - Booth School of Business and University of Southern California - Marshall School of Business

Downloads 100 (449,691)

Abstract:

15.

Narrow Focusing: Why the Relative Position of a Good in its Category Matters More than it Should

Marketing Science, Vol. 24, No. 2, pp. 194-205, 2005

Number of pages: 12 Posted: 11 Jun 2007 Last Revised: 19 May 2008

France Leclerc, Christopher K. Hsee and Joseph Nunes

University of Chicago - Marketing Management, University of Chicago - Booth School of Business and University of Southern California - Marshall School of Business

Downloads 80 (516,906)

Citation 4

Abstract:

16.

Incommensurate Resources: Not Just More of the Same

Journal of Marketing Research, Vol. 40, pp. 26-38, February 2003

Number of pages: 14 Posted: 11 Jun 2007

Joseph Nunes

University of Southern California - Marshall School of Business

Downloads 72 (549,052)

Abstract:

17.

What Wins Awards is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)

Number of pages: 18 Posted: 21 Oct 2016 Last Revised: 25 Mar 2017

Francesca Valsesia, Joseph Nunes and Andrea Ordanini

University of Washington - Michael G. Foster School of Business, University of Southern California - Marshall School of Business and Bocconi University - Department of Marketing

Downloads 62 (593,549)

Citation 1

Abstract:

18.

The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions.

Journal of Marketing; Jan2010, Vol. 74 Issue 1, p80-93, 14p, 5 Charts, 3 Graphs

Posted: 21 Oct 2016

Eric Yorkston, Joseph Nunes, Shashi Matta and Fisher College

Texas Christian University, University of Southern California - Marshall School of Business, Fisher College of Business, The Ohio State University and Ohio State University (OSU) - Fisher College of Business

Joseph Nunes

University of Southern California - Marshall School of Business

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Scholarly Papers (18)

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