Joseph R. Priester

University of Southern California - Marshall School of Business

701 Exposition Blvd

Los Angeles, CA 90089

United States

  • University of Southern California - Marshall School of Business

SCHOLARLY PAPERS

4

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CITATIONS
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SSRN RANKINGS

Top 16,204

in Total Papers Citations

46

Scholarly Papers (4)

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1.

Beyond Attitudes: Attachment and Consumer Behavior

Seoul National Journal, Vol. 12, No. 2, pp. 3-36
Number of pages: 23 Posted: 08 Feb 2007
C.W. Park, Deborah J. MacInnis and Joseph R. Priester
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 2,773 (4,130)

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brand attachment, nomological network

2.

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 16-10
Number of pages: 52 Posted: 14 May 2010 Last Revised: 20 Nov 2012
C.W. Park, Deborah J. MacInnis, Joseph R. Priester, Andreas B. Eisingerich and Dawn Iacobucci
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department, University of Southern California - Marshall School of Business, Imperial College London and Vanderbilt University - Marketing
Downloads 2,043 (6,862)

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Brand management, consumer behavior, marketing strategy, brand attachment, attitude strength

3.

Brand Attachment and Management of a Strategic Brand Exemplar

HANDBOOK OF BRAND AND EXPERIENCE MANAGEMENT, Bernd H. Schmitt, ed., Elgar Publishing, 2007
Number of pages: 36 Posted: 08 Feb 2007
C.W. Park, Deborah J. MacInnis and Joseph R. Priester
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 1,881 (7,934)

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brand attachment, strategic brand exemplar

4.

Research Opportunities in Emerging Markets: An Inter-Disciplinary Perspective from Marketing, Economics, and Psychology

Cust. Need. and Solut. (2015) 2:264-276
Number of pages: 13 Posted: 23 Mar 2016
Matthew Shum, K. Sudhir, Joseph R. Priester, Daniel Keniston, Andrew D. Foster, Ginger Zhe Jin, David Atkin, Ganesh Iyer, Yi Qian, Ahmed Mushfiq Mobarak, Wendy Wood, Shinobu Kitayama and Ishani Tewari
California Institute of Technology, Yale School of Management, University of Southern California - Marshall School of Business, Yale University, Brown University - Department of Economics, University of Maryland - Department of Economics, Massachusetts Institute of Technology (MIT) - Department of Economics, University of California, Berkeley - Marketing Group, Northwestern University - Kellogg School of Management, Yale School of Management, University of Southern California, University of Michigan at Ann Arbor and Yale School of Management
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