Joseph R. Priester

University of Southern California - Marshall School of Business

701 Exposition Blvd

Los Angeles, CA California 90089

United States

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 9,444

SSRN RANKINGS

Top 9,444

in Total Papers Downloads

9,306

SSRN CITATIONS
Rank 19,020

SSRN RANKINGS

Top 19,020

in Total Papers Citations

26

CROSSREF CITATIONS

46

Scholarly Papers (4)

1.

Beyond Attitudes: Attachment and Consumer Behavior

Seoul National Journal, Vol. 12, No. 2, pp. 3-36
Number of pages: 23 Posted: 08 Feb 2007
C.W. Park, Deborah J. MacInnis and Joseph R. Priester
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 4,631 (3,996)

Abstract:

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brand attachment, nomological network

2.

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 16-10
Number of pages: 52 Posted: 14 May 2010 Last Revised: 20 Nov 2012
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department, University of Southern California - Marshall School of Business, Imperial College London and Vanderbilt University - MarketingVanderbilt University - Marketing
Downloads 2,337 (12,095)
Citation 4

Abstract:

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Brand management, consumer behavior, marketing strategy, brand attachment, attitude strength

3.

Brand Attachment and Management of a Strategic Brand Exemplar

HANDBOOK OF BRAND AND EXPERIENCE MANAGEMENT, Bernd H. Schmitt, ed., Elgar Publishing, 2007
Number of pages: 36 Posted: 08 Feb 2007
C.W. Park, Deborah J. MacInnis and Joseph R. Priester
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 2,226 (13,071)

Abstract:

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brand attachment, strategic brand exemplar

4.

Research Opportunities in Emerging Markets: An Inter-Disciplinary Perspective from Marketing, Economics, and Psychology

Cust. Need. and Solut. (2015) 2:264-276
Number of pages: 13 Posted: 23 Mar 2016
California Institute of Technology, Yale School of Management, University of Southern California - Marshall School of Business, Yale University, Brown University - Department of Economics, University of Maryland - Department of Economics, Massachusetts Institute of Technology (MIT) - Department of Economics, University of California, Berkeley - Marketing Group, Northwestern University - Kellogg School of Management, Yale School of Management, University of Southern California, University of Michigan at Ann Arbor and Yale School of Management
Downloads 112 (454,983)
Citation 1

Abstract:

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