Dennis Rook

University of Southern California - Marshall School of Business

701 Exposition Blvd

Los Angeles, CA 90089

United States

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Scholarly Papers (1)

1.

Normative Influences on Impulsive Buying Behavior

Journal of Consumer Research, Vol. 22, No. 3, 1995
Number of pages: 10 Posted: 26 Aug 2014
Dennis Rook and Robert Fisher
University of Southern California - Marshall School of Business and University of Alberta - Department of Marketing, Business Economics & Law
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Citation 1

Abstract:

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impulse buying, Impulsiveness, norms, normative beliefs