P.O. Box 12
The Hebrew University of Jerusalem, Dept. of Environmental Economics and Management
Fashion models, the overweight epidemic, food consumption, ideal of beauty, reference points, Body Mass Index (BMI)
Imbalanced Competition, Product Demonstration, Differentiation, Test-Drive, Price War
demonstration; learning; product pre-purchase experience; sampling
This is a Palgrave MacMillan paper. Palgrave MacMillan charges $30.00 .
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brand image/brand functionality, synergistic effects, marketing mix, foreign brands, emerging market
Colleges & universities, Higher education, Intellectual property, Incentives, License agreements, Licensing strategies, Patent licenses, Technology licenses, Academic research, University spinouts
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