Amir Heiman

The Hebrew University of Jerusalem, Dept. of Environmental Economics and Management

P.O. Box 12

Rehovot, 76100

Israel

SCHOLARLY PAPERS

8

DOWNLOADS

187

CITATIONS

2

Scholarly Papers (8)

1.

Less (Model's Weight) is More (Population Overweight): Fashion Models and the Overweight Epidemic

Number of pages: 53 Posted: 30 Jan 2016
Amir Heiman, Oded Lowengart and Daniel Shapira
The Hebrew University of Jerusalem, Dept. of Environmental Economics and Management, Ben Gurion University and Ben-Gurion University of the Negev
Downloads 69 (327,731)

Abstract:

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Fashion models, the overweight epidemic, food consumption, ideal of beauty, reference points, Body Mass Index (BMI)

2.

The Effects of Imbalanced Competition on Demonstration Strategies

International Journal of Research in Management, Forthcoming
Number of pages: 41 Posted: 06 Mar 2010
Chezy Ofir and Amir Heiman
Hebrew University of Jerusalem - Jerusalem School of Business Administration and The Hebrew University of Jerusalem, Dept. of Environmental Economics and Management
Downloads 51 (380,104)
Citation 2

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Imbalanced Competition, Product Demonstration, Differentiation, Test-Drive, Price War

3.

(Poor) Seeing is Believing: When Direct Experience Impairs Product Promotion

Number of pages: 49 Posted: 30 Jan 2016 Last Revised: 15 Apr 2016
Eyal Ert, Ornit Raz and Amir Heiman
The Hebrew University of Jerusalem, Dept. of Environmental Economics and Management, Massachusetts Institute of Technology (MIT) and The Hebrew University of Jerusalem, Dept. of Environmental Economics and Management
Downloads 36 (435,138)
Citation 1

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demonstration; learning; product pre-purchase experience; sampling

Marketing as a Risk Management Mechanism with Applications in Agriculture, Resources, and Food Management

Annual Review of Resource Economics, Forthcoming
Number of pages: 47 Posted: 20 Mar 2018
Amir Heiman and Lutz Hildebrandt
The Hebrew University of Jerusalem, Dept. of Environmental Economics and Management and Humboldt University of Berlin
Downloads 31 (468,404)

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Marketing as a Risk Management Mechanism with Applications in Agriculture, Resources, and Food Management

Annual Review of Resource Economics, Vol. 10, Issue 1, pp. 253-277, 2018
Posted: 29 Oct 2018
Amir Heiman and Lutz Hildebrandt
The Hebrew University of Jerusalem, Dept. of Environmental Economics and Management and Humboldt University of Berlin

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5.

Isolating Strategy Effectiveness of Brands in an Emerging Market: A Choice Modeling Approach

Journal of Brand Management, Vol. 24, Issue 2, 2017
Number of pages: 17 Posted: 24 Apr 2018
Amir Heiman
The Hebrew University of Jerusalem, Dept. of Environmental Economics and Management
Downloads 0 (661,710)
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brand image/brand functionality, synergistic effects, marketing mix, foreign brands, emerging market

6.

Adoption Versus Adaptation, with Emphasis on Climate Change

Annual Review of Resource Economics, Vol. 4, Issue 1, pp. 27-53, 2012
Posted: 22 Sep 2012
David Zilberman, Jinhua Zhao and Amir Heiman
University of California, Berkeley - Department of Agricultural & Resource Economics, Michigan State University and The Hebrew University of Jerusalem, Dept. of Environmental Economics and Management

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7.

University Research and Offices of Technology Transfer

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 24 Nov 2009
David Zilberman and Amir Heiman
affiliation not provided to SSRN and The Hebrew University of Jerusalem, Dept. of Environmental Economics and Management

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Colleges & universities, Higher education, Intellectual property, Incentives, License agreements, Licensing strategies, Patent licenses, Technology licenses, Academic research, University spinouts

8.

Choosing Brands: Fresh Produce Versus Other Products

American Journal of Agricultural Economics, Vol. 90, No. 2, pp. 463-475, May 2008
Posted: 11 Apr 2008
Yanhong H. Jin, David Zilberman and Amir Heiman
Texas A&M University - Department of Agricultural Economics, University of California, Berkeley - Department of Agricultural & Resource Economics and The Hebrew University of Jerusalem, Dept. of Environmental Economics and Management

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