Atushi Matsumoto

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Ntt Docomo 2003

Darden Case No. UVA-ENT-0048
Number of pages: 20 Posted: 21 Oct 2008
Elizabeth Teisberg, Gerry Yemen and Atushi Matsumoto
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
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Abstract:

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implementation, innovation management, international marketing, strategic market planning, technological innovation, competitive advantage