Wenlan Wang

Shanghai University of International Business and Economics

No. 1900, Wenxiang Road

Shanghai, 201620

China

  • Shanghai University of International Business and Economics

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Brand Equity and Financial Constraints: Evidence from China's Time-Honored  Brands

Number of pages: 39 Posted: 09 Jan 2024
Wenlan Wang, Rong Xu, Xingmei Xu, Minghao Fang and Donald D. Lien
Shanghai University of International Business and Economics, Renmin University of China, Renmin University of China, Shanghai University of Finance and Economics and University of Texas at San Antonio - College of Business - Department of Economics
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Abstract:

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brand equity, financial constraints, information asymmetry, investor relations