Kristina Friberg

affiliation not provided to SSRN

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Snapple Beverage Corporation

Darden Case No. UVA-M-0434
Number of pages: 9 Posted: 21 Oct 2008
Paul Farris and Kristina Friberg
University of Virginia - Darden School of Business and affiliation not provided to SSRN
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Abstract:

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distribution channels, marketing strategy