Yoshinobu Sato

University of Marketing and Distribution Sciences

Kobe 651-2188

Japan

SCHOLARLY PAPERS

13

DOWNLOADS
Rank 14,031

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Top 14,031

in Total Papers Downloads

3,745

SSRN CITATIONS

0

CROSSREF CITATIONS

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Scholarly Papers (13)

1.

Powerball: Somebody's Gotta Win!

Darden Case No. UVA-QA-0857
Number of pages: 18 Posted: 21 Oct 2008 Last Revised: 25 May 2018
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 1,028 (23,037)
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revenue prediction, lotteries, decision weights, prospect theory, probability

2.
Downloads 629 ( 45,600)

Mcdonald'S: The Arch Deluxe Launch

Darden Case No. UVA-M-0503
Number of pages: 19 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 527 (56,596)
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UVA-M-0503, market segmentation brand management entrepreneurship product positioning service industry

Mcdonald'S: The Arch Deluxe Launch

Darden Case No. UVA-M-0503
Number of pages: 19 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 102 (286,772)
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UVA-M-0503, market segmentation brand management entrepreneurship product positioning service industry

Philip Morris U.S.A. And Marlboro Friday (a) (Condensed)

Darden Case No. UVA-M-0657
Number of pages: 4 Posted: 21 Oct 2008
University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, affiliation not provided to SSRN and University of Marketing and Distribution Sciences
Downloads 361 (89,461)
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brand management, pricing

Philip Morris U.S.A. And Marlboro Friday (a) (Condensed)

Darden Case No. UVA-M-0657
Number of pages: 4 Posted: 21 Oct 2008
Independent, University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, affiliation not provided to SSRN and University of Marketing and Distribution Sciences
Downloads 70 (362,183)
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brand management, pricing

4.

Philip Morris U.S.A. And Marlboro Friday (a)

Darden Case No. UVA-M-0468
Number of pages: 35 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 306 (108,350)
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brand management, pricing

Pampers: The Launch of Pampers Rash Guard (a)

Darden Case No. UVA-M-0688
Number of pages: 11 Posted: 21 Oct 2008
Mark E. Parry, Melanie Jones and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business and University of Marketing and Distribution Sciences
Downloads 211 (157,593)
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market, size, estimation, demand, forecasting, pricing, new, product, launch

Pampers: The Launch of Pampers Rash Guard (a)

Darden Case No. UVA-M-0688
Number of pages: 11 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 69 (365,101)
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market, size, estimation, demand, forecasting, pricing, new, product, launch

Philip Morris U.S.A.: The 2003 Wholesale Price Promotion

Darden Case No. UVA-M-0709
Number of pages: 15 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 213 (156,237)
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Pricing strategy promotion price competition consumer marketing brand strategy channel strategy

Philip Morris U.S.A.: The 2003 Wholesale Price Promotion

Darden Case No. UVA-M-0709
Number of pages: 15 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 44 (453,147)
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Pricing strategy promotion price competition consumer marketing brand strategy channel strategy

7.

Mcdonald'S: The Arch Deluxe Launch (Condensed)

Darden Case No. UVA-M-0575
Number of pages: 19 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 218 (153,180)
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advertising strategy, new product introduction, product positioning

8.

Procter &Amp; Gamble: The Wal-Mart Partnership (B)

UVA-M-0455
Number of pages: 3 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 207 (160,791)

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marketing strategy, pricing

9.

W. K. Kellogg Company (a)

Darden Case No. UVA-M-0465
Number of pages: 22 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 125 (246,341)
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advertising strategy, brand management, pricing, promotion

10.

Nintendo Company Limited: The Launch of Nintendo 64

Darden Case No. UVA-M-0519
Number of pages: 29 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 82 (327,193)

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milgram

11.

Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (a)

Darden Case No. UVA-M-0654
Number of pages: 4 Posted: 05 Apr 2010 Last Revised: 25 May 2018
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, affiliation not provided to SSRN, University of Virginia - Darden School of Business and University of Marketing and Distribution Sciences
Downloads 76 (341,983)
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marketing strategy, pricing

12.

Philip Morris U.S.A. And Marlboro Friday (B)

Darden Case No. UVA-M-0473
Number of pages: 4 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 72 (352,558)

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brand management, pricing, diverse protagonist, gender (female protagonist)

13.

W. K. Kellogg Company (B)

Darden Case No. UVA-M-0472
Number of pages: 6 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 34 (487,860)

Abstract:

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advertising strategy, brand management, pricing, promotion