Yoshinobu Sato

University of Marketing and Distribution Sciences

Kobe 651-2188

Japan

  • University of Marketing and Distribution Sciences

SCHOLARLY PAPERS

12

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Scholarly Papers (12)

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1.

Mcdonald'S: The Arch Deluxe Launch

Downloads 632 (65,980)

Mcdonald'S: The Arch Deluxe Launch

Darden Case No. UVA-M-0503
Number of pages: 19 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 528 (81,766)
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UVA-M-0503, market segmentation brand management entrepreneurship product positioning service industry

Mcdonald'S: The Arch Deluxe Launch

Darden Case No. UVA-M-0503
Number of pages: 19 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 104 (395,284)
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UVA-M-0503, market segmentation brand management entrepreneurship product positioning service industry

2.

Philip Morris U.S.A. And Marlboro Friday (a) (Condensed)

Downloads 438 (103,400)

Philip Morris U.S.A. And Marlboro Friday (a) (Condensed)

Darden Case No. UVA-M-0657
Number of pages: 4 Posted: 21 Oct 2008
Paul Farris, Mark E. Parry, Richard R. Johnson, Lauren Killgallon and Yoshinobu Sato
University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, affiliation not provided to SSRN and University of Marketing and Distribution Sciences
Downloads 365 (126,596)
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brand management, pricing

Philip Morris U.S.A. And Marlboro Friday (a) (Condensed)

Darden Case No. UVA-M-0657
Number of pages: 4 Posted: 21 Oct 2008
Richard R. Johnson, Paul Farris, Mark E. Parry, Lauren Killgallon and Yoshinobu Sato
Independent, University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, affiliation not provided to SSRN and University of Marketing and Distribution Sciences
Downloads 73 (493,616)
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brand management, pricing

3.

Philip Morris U.S.A. And Marlboro Friday (a)

Darden Case No. UVA-M-0468
Number of pages: 35 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 310 (151,883)
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brand management, pricing

4.

Pampers: The Launch of Pampers Rash Guard (a)

Downloads 282 (167,668)

Pampers: The Launch of Pampers Rash Guard (a)

Darden Case No. UVA-M-0688
Number of pages: 11 Posted: 21 Oct 2008
Mark E. Parry, Melanie Jones and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business and University of Marketing and Distribution Sciences
Downloads 212 (221,234)
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market, size, estimation, demand, forecasting, pricing, new, product, launch

Pampers: The Launch of Pampers Rash Guard (a)

Darden Case No. UVA-M-0688
Number of pages: 11 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 70 (505,277)
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market, size, estimation, demand, forecasting, pricing, new, product, launch

5.

Nintendo Company Limited: The Launch of Nintendo 64

Darden Case No. UVA-M-0519
Number of pages: 29 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 264 (179,244)

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milgram

6.

Philip Morris U.S.A.: The 2003 Wholesale Price Promotion

Downloads 262 (180,593)

Philip Morris U.S.A.: The 2003 Wholesale Price Promotion

Darden Case No. UVA-M-0709
Number of pages: 15 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 215 (218,300)
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Pricing strategy promotion price competition consumer marketing brand strategy channel strategy

Philip Morris U.S.A.: The 2003 Wholesale Price Promotion

Darden Case No. UVA-M-0709
Number of pages: 15 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 47 (614,009)
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Pricing strategy promotion price competition consumer marketing brand strategy channel strategy

7.

Procter &Amp; Gamble: The Wal-Mart Partnership (B)

UVA-M-0455
Number of pages: 3 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 228 (206,731)

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marketing strategy, pricing

8.

Mcdonald'S: The Arch Deluxe Launch (Condensed)

Darden Case No. UVA-M-0575
Number of pages: 19 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 222 (212,207)
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advertising strategy, new product introduction, product positioning

9.

W. K. Kellogg Company (a)

Darden Case No. UVA-M-0465
Number of pages: 22 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 127 (340,436)
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advertising strategy, brand management, pricing, promotion

10.

Philip Morris U.S.A. And Marlboro Friday (B)

Darden Case No. UVA-M-0473
Number of pages: 4 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 93 (422,601)

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brand management, pricing, diverse protagonist, gender (female protagonist)

11.

Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (a)

Darden Case No. UVA-M-0654
Number of pages: 4 Posted: 05 Apr 2010 Last Revised: 10 Nov 2021
Mark E. Parry, Richard Johnson, Richard R. Johnson and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, affiliation not provided to SSRN, University of Virginia - Darden School of Business and University of Marketing and Distribution Sciences
Downloads 78 (469,813)
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marketing strategy, pricing

12.

W. K. Kellogg Company (B)

Darden Case No. UVA-M-0472
Number of pages: 6 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 48 (596,388)

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advertising strategy, brand management, pricing, promotion