Yoshinobu Sato

University of Marketing and Distribution Sciences

Kobe 651-2188

Japan

SCHOLARLY PAPERS

12

DOWNLOADS
Rank 23,581

SSRN RANKINGS

Top 23,581

in Total Papers Downloads

2,803

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (12)

1.
Downloads 630 ( 55,230)

Mcdonald'S: The Arch Deluxe Launch

Number of pages: 19 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 527 (68,447)
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UVA-M-0503, market segmentation brand management entrepreneurship product positioning service industry

Mcdonald'S: The Arch Deluxe Launch

Number of pages: 19 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 103 (334,166)
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UVA-M-0503, market segmentation brand management entrepreneurship product positioning service industry

Philip Morris U.S.A. And Marlboro Friday (a) (Condensed)

Number of pages: 4 Posted: 21 Oct 2008
University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, affiliation not provided to SSRN and University of Marketing and Distribution Sciences
Downloads 362 (106,820)
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brand management, pricing

Philip Morris U.S.A. And Marlboro Friday (a) (Condensed)

Number of pages: 4 Posted: 21 Oct 2008
Independent, University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, affiliation not provided to SSRN and University of Marketing and Distribution Sciences
Downloads 71 (420,459)
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brand management, pricing

3.

Philip Morris U.S.A. And Marlboro Friday (a)

Number of pages: 35 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 307 (128,812)
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brand management, pricing

Pampers: The Launch of Pampers Rash Guard (a)

Number of pages: 11 Posted: 21 Oct 2008
Mark E. Parry, Melanie Jones and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business and University of Marketing and Distribution Sciences
Downloads 211 (186,783)
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market, size, estimation, demand, forecasting, pricing, new, product, launch

Pampers: The Launch of Pampers Rash Guard (a)

Number of pages: 11 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 69 (427,290)
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market, size, estimation, demand, forecasting, pricing, new, product, launch

Philip Morris U.S.A.: The 2003 Wholesale Price Promotion

Number of pages: 15 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 214 (184,270)
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Pricing strategy promotion price competition consumer marketing brand strategy channel strategy

Philip Morris U.S.A.: The 2003 Wholesale Price Promotion

Number of pages: 15 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 45 (523,779)
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Pricing strategy promotion price competition consumer marketing brand strategy channel strategy

6.

Mcdonald'S: The Arch Deluxe Launch (Condensed)

Number of pages: 19 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 220 (179,849)
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advertising strategy, new product introduction, product positioning

7.

Procter &Amp; Gamble: The Wal-Mart Partnership (B)

Number of pages: 3 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 214 (184,560)

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marketing strategy, pricing

8.

Nintendo Company Limited: The Launch of Nintendo 64

Number of pages: 29 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 139 (267,461)

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milgram

9.

W. K. Kellogg Company (a)

Number of pages: 22 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 126 (288,235)
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advertising strategy, brand management, pricing, promotion

10.

Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (a)

Number of pages: 4 Posted: 05 Apr 2010 Last Revised: 10 Nov 2021
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, affiliation not provided to SSRN, University of Virginia - Darden School of Business and University of Marketing and Distribution Sciences
Downloads 78 (394,326)
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marketing strategy, pricing

11.

Philip Morris U.S.A. And Marlboro Friday (B)

Number of pages: 4 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 78 (394,326)

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brand management, pricing, diverse protagonist, gender (female protagonist)

12.

W. K. Kellogg Company (B)

Number of pages: 6 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 39 (542,347)

Abstract:

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advertising strategy, brand management, pricing, promotion