James Culley

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

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Darden Case No. UVA-M-0458
Number of pages: 12 Posted: 30 May 2017
Paul Farris, Bette Collins and James Culley
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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Abstract:

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international joint venture, new products, marketing distribution