Ron Mentus

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Marketing Economics

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Marketing Economics

Darden Case No. UVA-M-0648
Number of pages: 10 Posted: 21 Oct 2008
Paul Farris, Ron Mentus, Marian Chapman Moore and Richard R. Johnson
University of Virginia - Darden School of Business, affiliation not provided to SSRN, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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Abstract:

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break-even analysis, contribution analysis, cost analysis, economic analysis, marketing management, marketing strategy

Marketing Economics

Darden Case No. UVA-M-0648
Number of pages: 10 Posted: 21 Oct 2008
Richard R. Johnson, Ron Mentus, Paul Farris, Marian Chapman Moore and Ronald T. Wilcox
Independent, affiliation not provided to SSRN, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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Abstract:

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break-even analysis, contribution analysis, cost analysis, economic analysis, marketing management, marketing strategy