Christopher Gale

affiliation not provided to SSRN

No Address Available

SCHOLARLY PAPERS

7

DOWNLOADS

542

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (7)

1.

Boston Market

UVA-OM-0907
Number of pages: 13 Posted: 21 Oct 2008
Christopher Gale, Robert Landel and Brian Lacey
affiliation not provided to SSRN, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 152 (194,721)

Abstract:

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entrepreneurship, turnaround strategies, system thinking

2.

Note on Marketing Mix Models: Evaluating &Quot;Bang for the Buck&Quot;

Darden Case No. UVA-M-0339
Number of pages: 10 Posted: 05 Apr 2010
Christopher Gale, Paul Farris and James Olver
affiliation not provided to SSRN, University of Virginia - Darden School of Business and College of William and Mary - Mason School of Business
Downloads 149 (197,858)

Abstract:

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market planning, marketing management, marketing mix, marketing strategy, product management, spreadsheets

3.

Jason's Credit Card Debt

Darden Case No. UVA-OM-0909
Number of pages: 3 Posted: 21 Oct 2008
Christopher Gale, Robert Landel and Laurence Mueller
affiliation not provided to SSRN, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 126 (226,237)
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system thinking, personal finance, addictive behavior

4.

Dowbrands Ziploc: The Case for Going International

Darden Case No. UVA-M-0381
Number of pages: 25 Posted: 05 Apr 2010
Christopher Gale
affiliation not provided to SSRN
Downloads 76 (316,650)
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international marketing, marketing research, marketing strategy, new-product introduction, international case, diversity case, international

5.

The Super Bulb

Darden Case No. UVA-M-0139
Number of pages: 22 Posted: 05 Apr 2010
Christopher Gale
affiliation not provided to SSRN
Downloads 23 (508,064)

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legal issues, marketing management, marketing mix, product-line policy, product management

6.

Alliance Andiv

Darden Case No. UVA-M-0352
Number of pages: 22 Posted: 16 Jun 2009
Christopher Gale and Stephen Kelley
affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 15 (555,206)

Abstract:

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international marketing, legal issues, international case, diversity case, international

7.

Premier Professional Services, Inc

Darden Case No. UVA-OM-0967
Number of pages: 3 Posted: 30 May 2017
Robert Landel and Christopher Gale
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 1 (656,420)
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Abstract:

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human resources, backlogs, consulting team, systems thinking