Janice Denegri-Knott

Bournemouth Media School

Lecturer

Fern Barrow

Poole BH12 5BB, Dorset BH8 8EB

United Kingdom

SCHOLARLY PAPERS

2

DOWNLOADS

706

SSRN CITATIONS

0

CROSSREF CITATIONS

9

Scholarly Papers (2)

1.

Mapping Consumer Power: An Integrative Framework for Marketing and Consumer Research

European Journal of Marketing, Vol. 40, No. 9/10, pp. 950-971, 2006
Number of pages: 41 Posted: 29 Jun 2006
Janice Denegri-Knott, Detlev Zwick and Jonathan E. Schroeder
Bournemouth Media School, York University - Schulich School of Business and Rochester Institute of Technology
Downloads 588 (66,541)

Abstract:

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consumer power, consumer research, methodological approaches, marketing theory

2.

The Social Pedagogy of Wall Street: Stock Trading as Political Activism?

Journal of Consumer Policy, Vol. 30, No. 3, pp. 177-199, 2007
Number of pages: 35 Posted: 14 Jul 2006 Last Revised: 17 Oct 2010
Detlev Zwick, Janice Denegri-Knott and Jonathan E. Schroeder
York University - Schulich School of Business, Bournemouth Media School and Rochester Institute of Technology
Downloads 118 (328,858)

Abstract:

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virtual networks, network society, consumer empowerment, consumer resistance, qualitative consumer research, personal investing