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Balamurugan A

Bharath Institute of Higher Education and Research

India

India

  • Bharath Institute of Higher Education and Research

SCHOLARLY PAPERS

3

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335

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Scholarly Papers (3)

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1.

Hr Analytics: Leveraging Data for Decision-Making in Human Resource Management

Number of pages: 10 Posted: 08 May 2025
Balamurugan A and Ramya Thiyagarajan
Bharath Institute of Higher Education and Research and Bharath Institute of Higher Education and Research
Downloads 190 (411,650)

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HR Analytics, Employee recruitment and selection, Performance, retention

2.

The Playful Chronicles: Investigating Adolescents' Video Game Engagement with an Entertainment Flair

Number of pages: 19 Posted: 01 Feb 2024
Balamurugan A, Sudeep Varshney, K Raghuveer, Kishore Kumar M, Siddharth Misra and M Ramkumar Prabhu
Bharath Institute of Higher Education and Research, Department of Computer Science and Engineering Sharda University, V.R. Siddhartha Engineering College, CMR Technical Campus, Birla Global University and Saveetha University - Saveetha Institute of Medical And Technical Sciences
Downloads 98 (720,278)

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Video Game, Students, video game addiction, Habits

3.

Strategies for Effective Influencer Marketing in Chennai Bank

Number of pages: 12 Posted: 08 May 2025
Balamurugan A and Ramya Thiyagarajan
Bharath Institute of Higher Education and Research and Bharath Institute of Higher Education and Research
Downloads 47 (1,121,190)

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- Influencer Marketing, Digital Marketing Strategies, Social Media, Customer Engagement, Trust Building