Harish Sujan

Tulane University

Professor

6823 St Charles Ave

New Orleans, LA 70118

SCHOLARLY PAPERS

3

DOWNLOADS

537

CITATIONS
Rank 48,612

SSRN RANKINGS

Top 48,612

in Total Papers Citations

9

Scholarly Papers (3)

1.

Managing Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation

Journal of Marketing Research, Vol. 45, pp. 320-336, June 2008
Number of pages: 50 Posted: 03 Nov 2006 Last Revised: 09 May 2011
Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), Tulane University, McMaster University - Michael G. DeGroote School of Business and Tulane University
Downloads 526 (51,567)

Abstract:

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New Products, Consumer Behavior, Mental Simulation, Temporal Distance, Communication Strategy, Inter-temporal Choice

2.

Preparing for the Adoption of the New Arrival

GfK Marketing Intelligence Review, Vol. 1, No. 2, pp. 16-23, 2009
Number of pages: 8 Posted: 04 May 2011 Last Revised: 25 Jan 2015
Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), Tulane University, McMaster University - Michael G. DeGroote School of Business and Tulane University
Downloads 11 (572,123)

Abstract:

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3.

The Importance of Starting Right: The Influence of Accurate Intuition on Performance in Salesperson-Customer Interactions

Journal of Marketing, Forthcoming
Posted: 28 Mar 2015
Zachary Hall, Michael Ahearne and Harish Sujan
Texas Christian University - M.J. Neeley School of Business, University of Houston - C.T. Bauer College of Business and Tulane University

Abstract:

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customer needs, salesperson performance, intuition, thin-slice research, cognitive-experiential self-theory