Ananya Rajagopal

HSBC Mexico

Project Leader-Human Resources (Latin America)

Corporate Office

Mexico City, DF

Mexico

Anahuac Univeristy, Mexico City

Av de las Torres 131,

Olivar de los Padres, Álvaro Obregon

Mexico City, 01780

Mexico

  • HSBC Mexico

  • Anahuac Univeristy, Mexico City

SCHOLARLY PAPERS

6

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1,294

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (6)

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1.

Emerging Perspectives on Self Service Technologies in Retail Banking

Number of pages: 22 Posted: 20 Aug 2007
Dr. Rajagopal and Ananya Rajagopal
EGADE Business School, Tecnologico de Monterrey (ITESM) - Mexico City Campus and HSBC Mexico
Downloads 567 (89,862)
Citation 1

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Self service technology, retail banking, customer value, profit optimization

2.

Trust and Cross-Cultural Dissimilarities in Corporate Environment

Number of pages: 30 Posted: 12 Jul 2006
Dr. Rajagopal and Ananya Rajagopal
EGADE Business School, Tecnologico de Monterrey (ITESM) - Mexico City Campus and HSBC Mexico
Downloads 309 (180,870)
Citation 1

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Low trust, culture and personality traits, team working, gender sensitivity, venture management

3.

Investor Confidence and Organizational Downsizing in Financial Institutions

Number of pages: 8 Posted: 11 Mar 2009
Ananya Rajagopal and Dr. Rajagopal
HSBC Mexico and EGADE Business School, Tecnologico de Monterrey (ITESM) - Mexico City Campus
Downloads 245 (229,049)
Citation 2

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Lending policies, investor confidence, outsourcing, defensive downsizing, risk management, cost effectiveness

4.

Defining Functional Concepts of Brands: Conceptualization and Literature Review

Number of pages: 12 Posted: 25 Feb 2020
Ananya Rajagopal
HSBC Mexico
Downloads 88 (524,945)

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Brand literacy, brand image, brand attributes, brand communication (verbal and non-verbal), and brand etymology

5.

Brand Socialization Process through Up- and Down-stream Social Marketing Strategy: Analyzing Contemporary Research and Strategy Modeling

Number of pages: 4 Posted: 27 Feb 2020
Ananya Rajagopal
HSBC Mexico
Downloads 85 (536,176)

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Brand socialization, strategy modelling, up- and downstream markets, social marketing

6.

Competition vs. Cooperation: Analyzing Strategy Dilemma in Business Growth Under Changing Social Paradigms

Posted: 20 Jun 2006
Dr. Rajagopal and Ananya Rajagopal
EGADE Business School, Tecnologico de Monterrey (ITESM) - Mexico City Campus and HSBC Mexico

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Competition, business growth, cooperation, human behavior, market leadership