Lerzan Aksoy

Koc University

Assistant Professor of Marketing

Cayir Cad. No: 5 Istinye

Sariyer 80910, Istanbul, 34450

Turkey

SCHOLARLY PAPERS

10

DOWNLOADS
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Top 11,780

in Total Papers Downloads

3,358

CITATIONS
Rank 21,984

SSRN RANKINGS

Top 21,984

in Total Papers Citations

13

Scholarly Papers (10)

1.

Approaches to Customer Segmentation

Journal of Relationship Marketing, 2007
Number of pages: 41 Posted: 02 Aug 2006
Vanderbilt University - Statistics, Koc University and Ipsos Loyalty - North America
Downloads 1,244 (11,230)
Citation 1

Abstract:

Latent class model, clustering, cluster regression, logistic regression, classification, conjoint analysis, random effect, multilevel model, inactive covariate, satisfaction

2.

The Long Term Stock Market Valuation of Customer Satisfaction

Journal of Marketing, Forthcoming
Number of pages: 48 Posted: 14 Jan 2008
Koc University, Vanderbilt University - Statistics, University of Missouri at Columbia - Department of Marketing, Ipsos Loyalty - North America and Ozyegin University
Downloads 705 (26,895)
Citation 9

Abstract:

customer satisfaction, firm valuation, stock returns, abnormal returns, financial models

3.

The Relationship of Employee Perceptions of Organizational Climate to Business-Unit Outcomes: An MPLS Approach

Journal of Service Research, Forthcoming
Number of pages: 49 Posted: 18 Jul 2006 Last Revised: 19 Nov 2012
Vanderbilt University - Statistics, Ipsos Loyalty - North America, Koc University and Virginia Commonwealth University - School of Business
Downloads 623 (32,673)

Abstract:

Employee Perceptions, Organizational Climate, Employee Turnover, Customer Satisfaction, Financial Performance, Multivariate Partial Least Squares

4.

A Multivariate and Latent Class Analysis of Consumer Decision Quality Measures in an E-Service Context

Number of pages: 50 Posted: 18 Jul 2006
Lerzan Aksoy and Bruce Cooil
Koc University and Vanderbilt University - Statistics
Downloads 186 (133,907)

Abstract:

Decision quality, decision making, measurement, decision support system, experimental, recommendation agent, latent class analysis, latent cluster

5.

Measuring Decision Quality Using Recommendation Agents

Number of pages: 45 Posted: 05 Jun 2008
Lerzan Aksoy, Bruce Cooil and Nicholas H. Lurie
Koc University, Vanderbilt University - Statistics and University of Connecticut School of Business
Downloads 132 (171,630)

Abstract:

Decision quality, decision making, measurement, preference measurement, latent-class analysis, recommendation agent, online

6.

Can We Talk? The Impact of Willingness to Recommend on New to Market Service Brand Extension within a Social Network

Journal of Service Research, Forthcoming
Number of pages: 52 Posted: 15 Aug 2011
Koc University, Ipsos Loyalty, Vanderbilt University - Statistics, Ipsos Loyalty - North America, AT&T - AT&T Laboratories and AT&T - AT&T Laboratories
Downloads 109 (189,802)

Abstract:

Social Network, Word-of-Mouth, Service Adoption, Willingness to Recommend, Customer Satisfaction

7.

Does Satisfaction Matter More If a Multichannel Customer is Also a Multicompany Customer?

Journal of Service Management, Vol. 22, No. 1, pp. 39-66
Number of pages: 51 Posted: 08 Apr 2010 Last Revised: 19 Nov 2012
Department of Management, Innovation and Entrepreneurship, Ghent University, Koc University, Vanderbilt University - Statistics and Ipsos Loyalty - North America
Downloads 85 (229,232)

Abstract:

8.

Should Recommendation Agents Think Like People?

Journal of Service Research, Vol. 8, pp. 297-315, 2006
Number of pages: 19 Posted: 18 Jul 2006 Last Revised: 19 Nov 2012
Koc University, Duke University - Center for the Advancement of Social Entrepreneurship (CASE), University of Connecticut School of Business and Vanderbilt University - Statistics
Downloads 57 (286,340)
Citation 3

Abstract:

Decision-Making, Electronic Commerce, Recommendation Agents, Personalization, Information Search, Latent Class Model

9.

Call Center Satisfaction and Customer Retention in a Co-Branded Service Context

Managing Service Quality, Vol. 16, pp. 269-289, 2006
Posted: 08 Aug 2006
Ipsos Loyalty - North America, Koc University, Norwegian School of Management, Vanderbilt University - Statistics and Ipsos Loyalty

Abstract:

Customer Satisfaction, Co-branded Services, Customer Retention, Call Center, Customer Service, Research Paper

10.

A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics

Journal of Marketing, Vol. 70, No. 4, October 2006
Posted: 18 Jul 2006
Vanderbilt University - Statistics, Ipsos Loyalty - North America, Koc University and affiliation not provided to SSRN

Abstract:

Customer Satisfaction, Share of Wallet, Demographics, Loyalty, Consumer Behavior, Latent Class Regression