MIchael Hsu

affiliation not provided to SSRN

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Scholarly Papers (1)

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A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics

Journal of Marketing, Vol. 70, No. 4, October 2006
Posted: 18 Jul 2006
Vanderbilt University - Statistics, Ipsos Loyalty - North America, Koc University and affiliation not provided to SSRN

Abstract:

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Customer Satisfaction, Share of Wallet, Demographics, Loyalty, Consumer Behavior, Latent Class Regression