Paul N. Bloom

Duke University - Center for the Advancement of Social Entrepreneurship (CASE)

Senior Research Scholar of Social Entrepreneurship and Marketing

Box 90120

Durham, NC 27708-0120

United States

SCHOLARLY PAPERS

6

DOWNLOADS

384

SSRN CITATIONS
Rank 42,599

SSRN RANKINGS

Top 42,599

in Total Papers Citations

5

CROSSREF CITATIONS

7

Scholarly Papers (6)

1.

Combating Obesity in the Courts: Will Lawsuits Against Mcdonald's Work?

Robinson, Melissa Grills, Paul N. Bloom and Nicholas H. Lurie (2005), "Combating Obesity in the Courts: Will Lawsuits Against McDonald's Work?," Journal of Public Policy and Marketing, 24 (Fall), 299-306.
Number of pages: 9 Posted: 14 Apr 2008
affiliation not provided to SSRN, Duke University - Center for the Advancement of Social Entrepreneurship (CASE) and University of Connecticut School of Business
Downloads 294 (103,972)

Abstract:

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Fast Food, Lawsuits, Tobacco, Marketing and Society, Policy

2.

Should Recommendation Agents Think Like People?

Journal of Service Research, Vol. 8, pp. 297-315, 2006
Number of pages: 19 Posted: 18 Jul 2006 Last Revised: 19 Nov 2012
Koc University, Duke University - Center for the Advancement of Social Entrepreneurship (CASE), University of Connecticut School of Business and Vanderbilt University - Statistics
Downloads 80 (307,782)

Abstract:

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Decision-Making, Electronic Commerce, Recommendation Agents, Personalization, Information Search, Latent Class Model

3.

Does Marketing Products as Remedies Create 'Get Out of Jail Free Cards?'

Journal of Consumer Research, Vol. 33, June 2006
Number of pages: 11 Posted: 02 Feb 2014
Lisa Bolton, Joel Cohen and Paul N. Bloom
Pennsylvania State University, University of Florida - Warrington College of Business Administration and Duke University - Center for the Advancement of Social Entrepreneurship (CASE)
Downloads 10 (587,656)
Citation 6

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4.

Understanding Stakeholder Responses to Corporate Citizenship Initiatives: Managerial Guidelines and Research Directions

Journal of Public Policy and Marketing, Vol. 29, Issue 1, pp. 78-88, 2010
Posted: 04 Aug 2011 Last Revised: 19 Oct 2014
Steve Hoeffler, Paul N. Bloom and Kevin Lane Keller
Vanderbilt University - Marketing, Duke University - Center for the Advancement of Social Entrepreneurship (CASE) and Dartmouth College - Tuck School of Business

Abstract:

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stakeholder marketing, brand, internal branding, social marketing, prescriptive advice

5.

How Social-Cause Marketing Affects Consumer Perceptions

Sloan Management Review, Vol. 47, Issue 2, pp. 49-55, 2006
Posted: 04 Aug 2011 Last Revised: 20 Nov 2012
Vanderbilt University - Marketing, Duke University - Center for the Advancement of Social Entrepreneurship (CASE), Dartmouth College - Tuck School of Business and Universidad de Monterrey (UDEM)

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Conjoint Analysis (Marketing), Marketing Research, Social Marketing, Marketing Industrial Research, Research Rate of Return, Capital Investments, Financial Performance

6.

Identifying the Drivers of Social Entrepreneurial Impact: Theoretical Development and an Exploratory Empirical Test of Scalers

Journal of Social Entrepreneurship, Vol. 1, No. 1, pp. 126-145, 2010
Posted: 28 Mar 2010
Paul N. Bloom and Brett R. Smith
Duke University - Center for the Advancement of Social Entrepreneurship (CASE) and Miami University of Ohio - Richard T. Farmer School of Business Administration

Abstract:

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Social Entrepreneurship, Scaling, Social Impact, Social Enterprise