Klaus G. Grunert

Aarhus School of Business - Marketing and Statistics

Professor

Haslegårdsvej 10

Århus V

Denmark

SCHOLARLY PAPERS

37

DOWNLOADS

55

CITATIONS

0

Scholarly Papers (37)

1.

Food-Related Lifestyles in a Cross-Cultural Context: Comparing Australia with Singapore, Britain, France and Denmark

Journal of Food Products Marketing, 2001
Number of pages: 21 Posted: 26 Feb 2013
Mike Reid, Elton Li, Johan Bruwer and Klaus G. Grunert
Monash University, University of Adelaide, University of South Australia - Ehrenberg-Bass Institute and Aarhus School of Business - Marketing and Statistics
Downloads 45 (310,531)

Abstract:

food marketing, Australia, cross-culture, lifestyles

2.

Social and Individual Determinants of Adolescents' Acceptance of Novel Healthy and Cool Snack Products

Appetite, Volume 83, no. 1, Pp. 226–235, 2014,
Posted: 30 Apr 2015
University of Aarhus - Department of Business Administration, University of Aarhus and Aarhus School of Business - Marketing and Statistics

Abstract:

Snack acceptance, Snack products, Social activities, Cool snacks

3.

Consumers’ Perceptions of HPP and PEF Food Products

British Food Journal, Vol. 114, No. 1, pp. 85-107, 2012
Posted: 27 Jul 2012
affiliation not provided to SSRN, Aarhus School of Business - Marketing and Statistics, Independent, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN

Abstract:

Norway, Denmark, Hungary, Slovakia, Consumer attitudes, Food technology, Food manufacturing processes, Soft drinks, New behavioural techniques, High-pressure processing, Pulsed electric field processing

4.

Sustainability in the Food Sector: A Consumer Behaviour Perspective

International Journal on Food System Dynamics, Vol. 2, No. 3, pp. 207-218, 2011
Posted: 21 Feb 2012
Klaus G. Grunert
Aarhus School of Business - Marketing and Statistics

Abstract:

5.

Social Discourses of Healthy Eating: A Market Segmentation Approach

Appetite, Vol. 55, No. 2, pp. 288-297, 2010
Posted: 02 Aug 2011
Aarhus University - Department of Business Administration, SDU Odense University - Marketing, Aarhus School of Business - Marketing and Statistics and University of Southern Denmark

Abstract:

Healthy eating, Discourses, Denmark, Word association task, Latent class clustering, Multinomial logistic regression

6.

Choice Probability for Apple Juice Based on Novel Processing Techniques: Investigating the Choice Relevance of Mean-End-Chains

Food Quality and Preference, Vol. 22, No. 1, pp.48-59, 2011
Posted: 01 Jul 2011
Independent, affiliation not provided to SSRN, Aarhus School of Business - Marketing and Statistics, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN

Abstract:

conjoint analysis, HPP, PEF, apple juice, ANOVA, MAPP

7.

Means-End-Chains - A Means to Which End?

Marketing: Journal of Research & Management, Vol. 6, No. 1, 2010
Posted: 15 Jan 2011
Klaus G. Grunert
Aarhus School of Business - Marketing and Statistics

Abstract:

Means-End Chains, Human Values, Quality Perception, Laddering, Goal Pursuit

8.

The Role of Satisfaction, Norms and Conflict in Families Eating Behaviour

European Journal of Marketing, Vol. 44, Nos. 7&8, 2010
Posted: 14 Jan 2011
Svein Ottar Olsen and Klaus G. Grunert
Universitetet i Tromsø - Norges Fiskerihøgskole and Aarhus School of Business - Marketing and Statistics

Abstract:

Culture (Sociology), Conflict, Family, Decision-Making, Food Products, Norway

9.

Nutrition Knowledge, and Use and Understanding of Nutrition Information on Food Labels Among Consumers in the UK

Appetite, Vol. 55, No. 2, 2010
Posted: 14 Jan 2011
Aarhus School of Business - Marketing and Statistics, European Food Information Council and affiliation not provided to SSRN

Abstract:

Nutrition information, Food labels, Consumer research, Signposting

10.

European Beef Consumers’ Interest in a Beef Eating-Quality Guarantee: Insights from a Qualitative Study in Four EU Countries

Appetite, Vol. 54, 2010
Posted: 21 Mar 2010
Ghent University - Department of Agricultural Economics, Ghent University-Universiteit Gent, Federal University of Rio Grande do Sul (UFRGS/PPGA), Independent, affiliation not provided to SSRN, affiliation not provided to SSRN and Aarhus School of Business - Marketing and Statistics

Abstract:

Beef, Consumer, Eating quality, Guarantee, Muscle profiling, Tenderness

11.

Making Working in Retailing Interesting: A Study of Human Resource Management Practices in Danish Grocery Retail Chains

Journal of Retailing and Consumer Services, Vol. 17, 2010
Posted: 21 Mar 2010
Lars Esbjerg, Nuka Buck and Klaus G. Grunert
University of Aarhus - Department of Marketing and Statistics, affiliation not provided to SSRN and Aarhus School of Business - Marketing and Statistics

Abstract:

Grocery retailing, Human resource management, Employee types

12.

Food-Related Lifestyles and Their Association to Obesity in Five European Countries

Appetite, Vol. 54, 2010
Posted: 10 Mar 2010
Ghent University-Universiteit Gent, Ghent University - Department of Agricultural Economics, Federal University of Rio Grande do Sul (UFRGS/PPGA), Agricultural University of Athens, Norwich Business School, University of East Anglia, Arhus University and Aarhus School of Business - Marketing and Statistics

Abstract:

Food-Related Lifestyle, Europe, Obesity, Eating attitudes, Eating behaviour, Economic burden, Q-PorkChains

13.

Market Orientation in the Mental Models of Decision Makers: Two Cross-Border Value Chains

International Marketing Review, Vol. 27, No. 1, 2010
Posted: 09 Mar 2010
Aarhus School of Business - Marketing and Statistics, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN

Abstract:

Market Orientation, Value chain, Decision Making

14.

A Cross-Cultural Study of Cereal Food Quality Perception

Journal of Food Products Marketing, Vol. 15, 2009
Posted: 09 Mar 2010
Rasa Krutulyte, Ana I. Costa and Klaus G. Grunert
affiliation not provided to SSRN, affiliation not provided to SSRN and Aarhus School of Business - Marketing and Statistics

Abstract:

15.

Factors Influencing Eating a Varied Diet in Old Age

Public Health Nutrition, Vol. 12, No. 12, 2009
Posted: 09 Mar 2010
affiliation not provided to SSRN, University of Surrey, Aarhus School of Business - Marketing and Statistics and University of Surrey - School of Management

Abstract:

Europe, Older people, Dietary variety, Perceived resources, Goals

16.

Perception of Health Claims Among Nordic Consumers

Journal of Consumer Policy, Vol. 32, 2009
Posted: 02 Nov 2009
Aarhus School of Business - Marketing and Statistics, University of Aarhus - Department of Marketing and Statistics, University of Aarhus - School of Business and Social Sciences, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN

Abstract:

health claims, healthy eating, marketing, food

17.

Consumers’ Quality Perception of National Branded, National Store Branded, and Imported Store Branded Beef

Meat Science, Vol. 84, 2009
Posted: 02 Nov 2009
Faculdade de Medicina Veterinária, Universidade Técnica de Lisboa, Aarhus School of Business - Marketing and Statistics, Independent and University of Lisbon - Faculty of Veterinary Medicine

Abstract:

branded beef, intrinsic cues, extrinsic cues, quality perception

18.

Comparing Methods for Measuring Consumer Willingness to Pay for a Basic And Improved Ready Made Soup Product

Food Quality and Preference, Vol. 20, 2009
Posted: 22 Oct 2009
Aarhus School of Business - Marketing and Statistics, University of Aarhus - Department of Marketing and Statistics, University of Aarhus - Department of Marketing and Statistics, Independent, University of Aarhus - Aarhus School of Business - Marketing and Statistics, Aarhus School of Business - Department of Marketing and Statistics and affiliation not provided to SSRN

Abstract:

willingness to pay, contingent valuation, experimental auction, conjoint analysis, price information processing

19.

Attitudes of European Citizens Towards Pig Production Systems

Livestock Science, Vol. 126, Forthcoming
Posted: 22 Oct 2009
Independent, Federal University of Rio Grande do Sul (UFRGS/PPGA), Independent, Ghent University - Department of Agricultural Economics and Aarhus School of Business - Marketing and Statistics

Abstract:

pig production system, citizen, consumer, conjoint analysis, cluster

20.

Consumer Perception of the Use of High-Pressure Processing and Pulsed Electric Field Technologies in Food Production

Appetite, Forthcoming
Posted: 28 Jul 2009
affiliation not provided to SSRN, affiliation not provided to SSRN, Aarhus School of Business - Marketing and Statistics, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, Independent, affiliation not provided to SSRN and affiliation not provided to SSRN

Abstract:

high-pressure processing, pulsed electric field, novel food, consumer attitudes

21.

Beef Quality Perception at the Point of Purchase: A Study from Portugal

Food Quality and Preference, Vol. 20, No. 4, pp. 335-342, June 2009
Posted: 22 May 2009
Faculdade de Medicina Veterinária, Universidade Técnica de Lisboa, Aarhus School of Business - Marketing and Statistics, Independent and University of Lisbon - Faculty of Veterinary Medicine

Abstract:

Beef, Quality perception, Branding, Real-life purchase, Blind-tasting

22.

Consumers’ Perceptions of African Wildlife Meat: A Laddering Study

Journal of Food Products Marketing, Vol. 15, pp. 164-174, 2009
Posted: 12 May 2009
Laetitia Radder and Klaus G. Grunert
affiliation not provided to SSRN and Aarhus School of Business - Marketing and Statistics

Abstract:

Food choice, Laddering, South Africa, Wildlife meat

23.

User-Oriented Innovation in the Food Sector: Relevant Streams of Research and an Agenda for Future Work

Trends in Food Science & Technology, Vol. 19, pp. 590-602, 2008
Posted: 12 Nov 2008
Aarhus School of Business - Marketing and Statistics, Independent, affiliation not provided to SSRN, Aarhus School of Business - Department of Marketing and Statistics, University of Copenhagen, Technical University of Denmark, Technical University of Denmark, University of Copenhagen, Technical University of Denmark, Technical University of Denmark, University of Aarhus - Department of Marketing and Statistics and Arhus University

Abstract:

24.

The Impact of Personal Resources and their Goal Relevance on Satisfaction with Food-Related Life among the Elderly

Appetite, Vol. 50, Nos. 2-3, pp. 308-315, 2008
Posted: 02 Apr 2008
affiliation not provided to SSRN, Aarhus School of Business - Marketing and Statistics, University of Surrey, University of Aarhus - School of Business and Social Sciences and University of Surrey - School of Management

Abstract:

Goals, Resources, Satisfaction with food-related life, Older people

25.

A Measure of Satisfaction With Food-Related Life

Appetite, Vol. 49, No. 2, pp. 486-493, 2007
Posted: 27 Nov 2007
Aarhus School of Business - Marketing and Statistics, affiliation not provided to SSRN, University of Surrey, University of Aarhus - School of Business and Social Sciences and University of Surrey - School of Management

Abstract:

Satisfaction, Quality of life, Scale development, Older people

26.

A Review of European Research on Consumer Response to Nutrition Information on Food Labels

Journal of Public Health, Vol. 15, No. 5, pp. 384-399
Posted: 04 Nov 2007
Klaus G. Grunert and Josephine M. Wills
Aarhus School of Business - Marketing and Statistics and European Food Information Council

Abstract:

Nutrition information, Food labels, Consumer research, Signposting

27.

Food Quality and Safety: Consumer Perception and Demand

European Review of Agricultural Economics, Vol. 32, No. 3, pp. 369-391, 2005
Posted: 26 Jun 2007
Klaus G. Grunert
Aarhus School of Business - Marketing and Statistics

Abstract:

Consumer, Quality, Risk, Branding, Means-end approach

28.

How Changes in Consumer Behaviour and Retailing Affect Competence Requirements for Food Producers and Processors

Economía y Recursos Naturales, Vol. 6, No. 11, pp. 3-22,
Posted: 25 Jun 2007
Klaus G. Grunert
Aarhus School of Business - Marketing and Statistics

Abstract:

Consumer behaviour, Retailing, Competence, New trends, Food chain

29.

Explaining Choice Option Attractiveness by Beliefs Elicited by the Laddering Method

Journal of Economic Psychology, Vol. 26, No. 2, pp. 223-241
Posted: 19 Jun 2007
Klaus G. Grunert and Tino Bech-Larsen
Aarhus School of Business - Marketing and Statistics and University of Aarhus - Aarhus School of Business - Marketing and Statistics

Abstract:

Means-end Theory, Attitude Theory, laddering, belief elicitation

30.

A Procedure for Eliminating Additive Bias from Cross-Cultural Survey Data

Journal of Business Research, Vol. 58, No. 1, pp. 72-78, 2005
Posted: 19 Apr 2007
Joachim Scholderer, Klaus G. Grunert and Karen Brunsø
Arhus University, Aarhus School of Business - Marketing and Statistics and Aarhus School of Business - Department of Marketing and Statistics

Abstract:

Context effects, Additive bias, Bias correction, Cross-cultural research, Structural equation modeling

31.

Consumers, Food and Convenience: The Long Way from Resource Constraints to Actual Consumption Patterns

Journal of Economic Psychology, Vol. 26, No. 1, pp. 105-128, 2005
Posted: 19 Apr 2007
Joachim Scholderer and Klaus G. Grunert
Arhus University and Aarhus School of Business - Marketing and Statistics

Abstract:

Convenience, Food and nutrition, Resource constraints, Household production, Cross-cultural research

32.

Consumer Attitudes to Enzymes in Food Production

Trends in Food Science & Technology, Vol. 16, No. 10, pp. 466-474, 2005
Posted: 18 Apr 2007
University of Aarhus - Department of Marketing and Statistics, Aarhus School of Business - Marketing and Statistics and Arhus University

Abstract:

Consumer attitudes, Enzymes, Food production, Environmental concern, Technological progress, Production methods

33.

The Supermalt Identity: How Brixton-Based Afro-Caribbean Consumers Construct a Danish Malt Beer Brand as One of Their Own

Journal of Product and Brand Management, Vol. 16, No. 1, pp. 5-15, 2007
Posted: 08 Apr 2007
University of Aarhus - Aarhus School of Business - Marketing and Statistics, University of Aarhus - Department of Marketing and Statistics, Aarhus School of Business - Marketing and Statistics, University of Aarhus - Department of Marketing and Statistics and Aarhus School of Business - Department of Marketing and Statistics

Abstract:

Non-alcoholic beer, Brand identity, Ethnic minorities

34.

Consumer Preferences for Retailer Brand Architectures: Results from a Conjoint Study

International Journal of Retail & Distribution Management, Vol. 34, No. 8, pp. 597-606, 2006
Posted: 21 Feb 2007
Aarhus School of Business - Marketing and Statistics, University of Aarhus - Department of Marketing and Statistics, University of Aarhus - Aarhus School of Business - Marketing and Statistics, Aarhus School of Business - Department of Marketing and Statistics and University of Aarhus - Department of Marketing and Statistics

Abstract:

Retailers, Customer orientation, Brand awareness

35.

French Fair Trade Coffee Buyers' Purchasing Motives: An Exploratory Study using Means-end Chains Analysis

Food Quality and Preference, Vol. 18, No. 2, pp. 218-229, 2007
Posted: 21 Nov 2006
Florence de Ferran and Klaus G. Grunert
affiliation not provided to SSRN and Aarhus School of Business - Marketing and Statistics

Abstract:

Fair trade, Means-end chains, Retail store type, Motives, Values

36.

Future Trends and Consumer Lifestyles with Regard to Meat Consumption

Meat Science, Vol. 74, No. 1, p. 149-160, 2006
Posted: 11 Oct 2006
Klaus G. Grunert
Aarhus School of Business - Marketing and Statistics

Abstract:

Consumers, Lifestyle, Extrinsic cues, Convenience, Meat avoidance

37.

The Fight Between Store Brands and National Brands: What's the Score?

Journal of Retailing and Consumer Services, Vol. 13, No. 5
Posted: 17 Jul 2006
University of Aarhus - Department of Marketing and Statistics, University of Aarhus - Department of Marketing and Statistics, Aarhus School of Business - Marketing and Statistics, University of Aarhus - Aarhus School of Business - Marketing and Statistics and Aarhus School of Business - Department of Marketing and Statistics

Abstract:

Customer-based brand equity, Brand recall , Brand architecture, Store brands