Gabriele Morandin

University of Bologna

Associate Professor

Via Capo di Lucca, 34

Bologna, BO 40126

Italy

http://www.unibo.it/Faculty/default.aspx?UPN=gabriele.morandin%40unibo.it&View=CV

  • University of Bologna

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    • Tel: +39 051 2098416
    • Fax: +39 051 2098074
SCHOLARLY PAPERS

4

DOWNLOADS

375

SSRN CITATIONS

3

CROSSREF CITATIONS

4

Scholarly Papers (4)

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1.

Brand Communities: Loyal to the Community or the Brand?

European Journal of Marketing, 47 (1/2): 93-114. 2013
Number of pages: 22 Posted: 17 Jan 2015
Gian Luca Marzocchi, Gabriele Morandin and Massimo Bergami
University of Bologna - School of Economics, Management, and Statistics, University of Bologna and University of Bologna
Downloads 191 (271,568)
Citation 2

Abstract:

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Brand communities, Brand loyalty, Social identification, Motorcycles, Europe, Customer behaviour, Brand management

2.

Customer-Organization Relationships: Development and Test of a Theory of Extended Identities

Journal of Applied Psychology. Vol. 97, No. 1, 63–76. 2012
Number of pages: 14 Posted: 17 Jan 2015
Richard P. Bagozzi, Massimo Bergami, Gian Luca Marzocchi and Gabriele Morandin
University of Michigan, Stephen M. Ross School of Business, University of Bologna, University of Bologna - School of Economics, Management, and Statistics and University of Bologna
Downloads 71 (556,887)
Citation 1

Abstract:

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personal identity, relational identity, collective identity, multiple and extended identities, organization-stakeholder relationships

3.

Brand Community Membership and the Construction of Meaning

Scandinavian Journal of Management 29 (2): 173-183. 2013
Number of pages: 11 Posted: 17 Jan 2015
Gabriele Morandin, Richard P. Bagozzi and Massimo Bergami
University of Bologna, University of Michigan, Stephen M. Ross School of Business and University of Bologna
Downloads 57 (622,693)

Abstract:

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Social identity, Personal identity, Sense-making, Brand communities, Laddering, Means-ends chains

4.

The Hierarchical Cognitive Structure of Entrepreneur Motivation Toward Private Equity Financing

Venture Capital, 8 (3): 253-271, 2006
Number of pages: 19 Posted: 17 Jan 2015
Gabriele Morandin, Massimo Bergami and Richard P. Bagozzi
University of Bologna, University of Bologna and University of Michigan, Stephen M. Ross School of Business
Downloads 56 (627,957)

Abstract:

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Cognitive schemas, entrepreneurs, hierarchical motives, laddering, means-end chains, private equity