Jiwoong Shin

Yale School of Management

Professor of Marketing

165 Whitney Avenue

PO Box 208200

New Haven, CT 06520

United States

http://faculty.som.yale.edu/JiwoongShin/

SCHOLARLY PAPERS

15

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4,154

TOTAL CITATIONS
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Top 20,969

in Total Papers Citations

17

Scholarly Papers (15)

1.

A Model of Product Portfolio Design: Guiding Consumer Search through Brand Positioning

Ke, T. T., Shin, J., & Yu, J. (2022). A theory of brand positioning: product-portfolio view. Forthcoming at Marketing Science.
Number of pages: 48 Posted: 21 Sep 2020 Last Revised: 28 Nov 2022
T. Tony Ke, Jiwoong Shin and Jungju Yu
The Chinese University of Hong Kong (CUHK), Yale School of Management and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 1,141 (39,409)
Citation 2

Abstract:

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brand positioning, product portfolio, mainstream and niche positioning, consumer search, hold-up problem

2.

Targeted Advertising and Consumer Inference

Shin, J., & Yu, J. (2021). Targeted advertising and consumer inference. Marketing Science, 40(5), 900-922.
Number of pages: 40 Posted: 21 Sep 2020 Last Revised: 28 Nov 2022
Jiwoong Shin and Jungju Yu
Yale School of Management and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 827 (62,302)

Abstract:

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targeted advertising, targeting accuracy, consumer inference, consumer search, reach and precision, value of information, prominence, free-riding

3.

Managing Customer Relationships under Competition: Punish or Reward Current Customers?

Number of pages: 40 Posted: 13 Aug 2007
Jiwoong Shin and K. Sudhir
Yale School of Management and Yale School of Management
Downloads 577 (98,428)
Citation 2

Abstract:

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CRM, behavior-based price discrimination, competitive strategy, forward-looking consumers, forward-looking firms, game theory

4.

Targeted Advertising: Strategic Mistargeting and Personal Data Opt-Out

KAIST College of Business Working Paper Series
Number of pages: 43 Posted: 17 Oct 2022 Last Revised: 15 Mar 2023
Z. Eddie Ning, Jiwoong Shin and Jungju Yu
University of British Columbia (UBC) - Sauder School of Business, Yale School of Management and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 383 (160,878)

Abstract:

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targeted advertising, recommendation, AI, algorithms, consumer inference, persuasion, pricing, privacy choice, personal data opt-out

5.

Incentive Problems in Performance-Based Online Advertising: Cost Per Click versus Cost Per Action

Management Science, Forthcoming.
Number of pages: 32 Posted: 03 Apr 2015 Last Revised: 25 Jan 2017
Yu Jeffrey Hu, Jiwoong Shin and Zhulei Tang
Purdue University, Yale School of Management and Purdue University - Krannert School of Management
Downloads 305 (205,437)
Citation 3

Abstract:

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Online advertising, cost-per-click, cost-per-action, incentive, adverse selection, moral hazard, pricing model

6.

How Does Free Riding on Customer Service Affect Competition?

Number of pages: 39 Posted: 25 Jul 2006
Jiwoong Shin
Yale School of Management
Downloads 293 (214,281)
Citation 3

Abstract:

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free riding, sales service, selling cost, channel conflict, retail competition, competitive strategy, and game theory

7.

Demand Externalities from Co-Location

Cowles Foundation Discussion Paper No. 1850, Yale SOM Working Paper
Number of pages: 35 Posted: 10 Feb 2012 Last Revised: 07 Mar 2012
Boudhayan Sen, Jiwoong Shin and K. Sudhir
Yale School of Management, Yale School of Management and Yale School of Management
Downloads 176 (350,359)
Citation 7

Abstract:

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8.

The Adoption and Efficacy of Large Language Models: Evidence From Consumer Complaints in the Financial Industry

Number of pages: 55 Posted: 31 Dec 2024 Last Revised: 11 Feb 2025
Minkyu Shin, Jin Kim and Jiwoong Shin
City University of Hong Kong (CityU) - Department of Marketing, Northeastern University and Yale School of Management
Downloads 157 (386,615)

Abstract:

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Large language models, Consumer complaint, Generative AI Adoption, Consumer finance, Financial Literacy, The Impact of AI, LLM, ChatGPT, AI detection, GenAI

9.

A Reflection on Analytical Work in Marketing: Three Points of Consensus

Number of pages: 12 Posted: 02 Sep 2011
Olin School - Washington University in St. Louis, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Southern California - Marshall School of Business, University of Michigan, Stephen M. Ross School of Business, Rice University, Duke University - Fuqua School of Business, The University of Texas at Dallas, Naveen Jindal School of Management, Columbia University - Columbia Business School, Yale School of Management, Questrom School of Business, Boston University and University of California, Berkeley
Downloads 142 (419,629)

Abstract:

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10.

Searching for Rewards

Number of pages: 39 Posted: 29 Mar 2024
T. Tony Ke, Jiwoong Shin and Xu Zhu
The Chinese University of Hong Kong (CUHK), Yale School of Management and The Chinese University of Hong Kong (CUHK)
Downloads 131 (447,186)

Abstract:

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Loyalty Program, Consumer Search, Repeated Purchase, Customer Relationship Management, Competitive Strategy

11.

Communicating Attribute Importance under Competition

KAIST College of Business Working Paper Series
Number of pages: 47 Posted: 09 Dec 2024
Jae-Yun Lee, Jiwoong Shin and Jungju Yu
College of Business, Korea Advanced Institute of Science and Technology (KAIST), Yale School of Management and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 22 (1,043,179)

Abstract:

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Attribute importance, Two-sender cheap-talk, Competition, Credible communication, Ingredient branding

12.

Information Disclosure Policy and Ratcheting in Supply Chains

Posted: 18 Mar 2020
Brian Mittendorf, Jiwoong Shin and Dae-Hee Yoon
Ohio State University (OSU) - Fisher College of Business, Yale School of Management and Yonsei University

Abstract:

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ratcheting, information disclosure, supply chain, and pricing

13.

Inefficiencies in Digital Advertising Markets

Journal of Marketing, Forthcoming, Columbia Business School Research Paper Forthcoming
Posted: 30 Sep 2019 Last Revised: 05 May 2020
Northwestern University - Kellogg School of Management, Columbia University - Columbia Business School, Marketing, University of California, Berkeley - Haas School of Business, Stanford Graduate School of Business, Yale School of Management and University of California, San Diego (UCSD) - Rady School of Management

Abstract:

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Advertising, Antitrust, Digitalization, Inefficiencies, Markets

14.

Favoring the Winner or Loser in Repeated Contests

Marketing Science, Vol. 32, No. 5, 2013; pp. 768-785; DOI: 10.1287/mksc.2013.0798
Posted: 13 Nov 2013
Robert W. Ridlon and Jiwoong Shin
Indiana University - Kelley School of Business - Department of Business Economics & Public Policy and Yale School of Management

Abstract:

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game theory, contests, handicap, incentives, ratcheting, moral hazard

15.

When to Fire Customers? Customer Cost-Based Pricing

Management Science, Forthcoming
Posted: 08 Feb 2012
Jiwoong Shin, K. Sudhir and Dae-Hee Yoon
Yale School of Management, Yale School of Management and Yonsei University

Abstract:

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customer cost information, activity-based costing, behavior-based price discrimination, forward-looking customers, customer relationship management