Jiwoong Shin

Yale School of Management

Professor of Marketing

165 Whitney Avenue

PO Box 208200

New Haven, CT 06520

United States

http://faculty.som.yale.edu/JiwoongShin/

  • Yale School of Management

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    • Tel: 2034326665
    • Fax: 06520
SCHOLARLY PAPERS

9

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5

CROSSREF CITATIONS

10

Scholarly Papers (9)

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1.

Managing Customer Relationships under Competition: Punish or Reward Current Customers?

Number of pages: 40 Posted: 13 Aug 2007
Jiwoong Shin and K. Sudhir
Yale School of Management and Yale School of Management
Downloads 529 (53,820)
Citation 1

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CRM, behavior-based price discrimination, competitive strategy, forward-looking consumers, forward-looking firms, game theory

2.

How Does Free Riding on Customer Service Affect Competition?

Number of pages: 39 Posted: 25 Jul 2006
Jiwoong Shin
Yale School of Management
Downloads 234 (135,830)
Citation 2

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free riding, sales service, selling cost, channel conflict, retail competition, competitive strategy, and game theory

3.

Incentive Problems in Performance-Based Online Advertising: Cost Per Click versus Cost Per Action

Management Science, Forthcoming.
Number of pages: 32 Posted: 03 Apr 2015 Last Revised: 25 Jan 2017
Yu Jeffrey Hu, Jiwoong Shin and Zhulei Tang
Georgia Institute of Technology - Scheller College of Business, Yale School of Management and Purdue University - Krannert School of Management
Downloads 182 (171,956)
Citation 3

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Online advertising, cost-per-click, cost-per-action, incentive, adverse selection, moral hazard, pricing model

4.

Demand Externalities from Co-Location

Cowles Foundation Discussion Paper No. 1850, Yale SOM Working Paper
Number of pages: 35 Posted: 10 Feb 2012 Last Revised: 07 Mar 2012
Boudhayan Sen, Jiwoong Shin and K. Sudhir
Yale School of Management, Yale School of Management and Yale School of Management
Downloads 117 (246,510)
Citation 4

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5.

A Reflection on Analytical Work in Marketing: Three Points of Consensus

Number of pages: 12 Posted: 02 Sep 2011
Raphael Thomadsen, Robert Zeithammer, Dina Mayzlin, A. Yesim Orhun, Amit Pazgal, Debu Purohit, Ram C. Rao, Michael H. Riordan, Jiwoong Shin, Monic Sun and J. Miguel Villas-Boas
Olin School - Washington University in St. Louis, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Southern California - Marshall School of Business, University of Michigan, Stephen M. Ross School of Business, Rice University, Duke University - Fuqua School of Business, The University of Texas at Dallas, Naveen Jindal School of Management, Columbia University - Columbia Business School, Yale School of Management, Questrom School of Business, Boston University and University of California, Berkeley
Downloads 75 (328,650)

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6.

Inefficiencies in Digital Advertising Markets

Journal of Marketing, forthcoming
Posted: 30 Sep 2019
Brett R. Gordon, Kinshuk Jerath, Zsolt Katona, Sridhar Narayanan, Jiwoong Shin and Kenneth C. Wilbur
Northwestern University - Kellogg School of Management, Columbia University - Columbia Business School, University of California, Berkeley - Haas School of Business, Stanford Graduate School of Business, Yale School of Management and University of California, San Diego (UCSD) - Rady School of Management

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Advertising, Antitrust, Digitalization, Inefficiencies, Markets

7.

Favoring the Winner or Loser in Repeated Contests

Marketing Science, Vol. 32, No. 5, 2013; pp. 768-785; DOI: 10.1287/mksc.2013.0798
Posted: 13 Nov 2013
Robert W. Ridlon and Jiwoong Shin
Indiana University - Kelley School of Business - Department of Business Economics & Public Policy and Yale School of Management

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game theory, contests, handicap, incentives, ratcheting, moral hazard

8.

When to Fire Customers? Customer Cost-Based Pricing

Management Science, Forthcoming
Posted: 08 Feb 2012
Jiwoong Shin, K. Sudhir and Dae-Hee Yoon
Yale School of Management, Yale School of Management and Yonsei University

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customer cost information, activity-based costing, behavior-based price discrimination, forward-looking customers, customer relationship management

9.

Information Disclosure Policy and Ratcheting in Supply Chains

Number of pages: 47
Brian Mittendorf, Jiwoong Shin and Dae-Hee Yoon
Ohio State University (OSU) - Fisher College of Business, Yale School of Management and Yonsei University
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ratcheting, information disclosure, supply chain, and pricing

Other Papers (2)

Total Downloads: 73
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1.

Ratcheting of Profitability Expectations and its Consequence for Supply Chains

AAA 2016 Management Accounting Section (MAS) Meeting Paper
Number of pages: 26 Posted: 18 Aug 2015 Last Revised: 02 Dec 2015
Brian Mittendorf, Jiwoong Shin and Dae-Hee Yoon
Ohio State University (OSU) - Fisher College of Business, Yale School of Management and Yonsei University
Downloads 57

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ratcheting, information disclosure, supply chain, and pricing

2.

Strategic Use of Demand-Enhancing Investment to Elicit Market Information

AAA 2012 Management Accounting Section (MAS) Meeting Paper
Number of pages: 36 Posted: 15 Aug 2011
Brian Mittendorf, Jiwoong Shin and Dae-Hee Yoon
Ohio State University (OSU) - Fisher College of Business, Yale School of Management and Yonsei University
Downloads 16

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Information sharing, demand-enhancing investment, supply chain management, disclosure, vertical relationship