Jiwoong Shin

Yale School of Management

Professor of Marketing

165 Whitney Avenue

PO Box 208200

New Haven, CT 06520

United States

http://faculty.som.yale.edu/JiwoongShin/

  • Yale School of Management

    • Email
    • Tel: 2034326665
    • Fax: 06520
SCHOLARLY PAPERS

12

DOWNLOADS
Rank 28,165

SSRN RANKINGS

Top 28,165

in Total Papers Downloads

3,177

SSRN CITATIONS
Rank 24,704

SSRN RANKINGS

Top 24,704

in Total Papers Citations

32

CROSSREF CITATIONS

13

Scholarly Papers (12)

Actions:
Email selected abstracts
1.

A Model of Product Portfolio Design: Guiding Consumer Search through Brand Positioning

Ke, T. T., Shin, J., & Yu, J. (2022). A theory of brand positioning: product-portfolio view. Forthcoming at Marketing Science.
Number of pages: 48 Posted: 21 Sep 2020 Last Revised: 28 Nov 2022
T. Tony Ke, Jiwoong Shin and Jungju Yu
The Chinese University of Hong Kong (CUHK), Yale School of Management and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 1,008 (39,398)
Citation 2

Abstract:

Loading...

brand positioning, product portfolio, mainstream and niche positioning, consumer search, hold-up problem

2.

Targeted Advertising and Consumer Inference

Shin, J., & Yu, J. (2021). Targeted advertising and consumer inference. Marketing Science, 40(5), 900-922.
Number of pages: 40 Posted: 21 Sep 2020 Last Revised: 28 Nov 2022
Jiwoong Shin and Jungju Yu
Yale School of Management and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 581 (81,960)

Abstract:

Loading...

targeted advertising, targeting accuracy, consumer inference, consumer search, reach and precision, value of information, prominence, free-riding

3.

Managing Customer Relationships under Competition: Punish or Reward Current Customers?

Number of pages: 40 Posted: 13 Aug 2007
Jiwoong Shin and K. Sudhir
Yale School of Management and Yale School of Management
Downloads 558 (86,101)
Citation 2

Abstract:

Loading...

CRM, behavior-based price discrimination, competitive strategy, forward-looking consumers, forward-looking firms, game theory

4.

Incentive Problems in Performance-Based Online Advertising: Cost Per Click versus Cost Per Action

Management Science, Forthcoming.
Number of pages: 32 Posted: 03 Apr 2015 Last Revised: 25 Jan 2017
Yu Jeffrey Hu, Jiwoong Shin and Zhulei Tang
Purdue University, Yale School of Management and Purdue University - Krannert School of Management
Downloads 273 (193,119)
Citation 3

Abstract:

Loading...

Online advertising, cost-per-click, cost-per-action, incentive, adverse selection, moral hazard, pricing model

5.

How Does Free Riding on Customer Service Affect Competition?

Number of pages: 39 Posted: 25 Jul 2006
Jiwoong Shin
Yale School of Management
Downloads 266 (198,220)
Citation 3

Abstract:

Loading...

free riding, sales service, selling cost, channel conflict, retail competition, competitive strategy, and game theory

6.

Targeted Advertising: Strategic Mistargeting and Personal Data Opt-Out

KAIST College of Business Working Paper Series
Number of pages: 43 Posted: 17 Oct 2022 Last Revised: 15 Mar 2023
Z. Eddie Ning, Jiwoong Shin and Jungju Yu
University of British Columbia (UBC) - Sauder School of Business, Yale School of Management and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 211 (247,883)

Abstract:

Loading...

targeted advertising, recommendation, AI, algorithms, consumer inference, persuasion, pricing, privacy choice, personal data opt-out

7.

Demand Externalities from Co-Location

Cowles Foundation Discussion Paper No. 1850, Yale SOM Working Paper
Number of pages: 35 Posted: 10 Feb 2012 Last Revised: 07 Mar 2012
Boudhayan Sen, Jiwoong Shin and K. Sudhir
Yale School of Management, Yale School of Management and Yale School of Management
Downloads 151 (331,959)
Citation 7

Abstract:

Loading...

8.

A Reflection on Analytical Work in Marketing: Three Points of Consensus

Number of pages: 12 Posted: 02 Sep 2011
Raphael Thomadsen, Robert Zeithammer, Dina Mayzlin, A. Yesim Orhun, Amit Pazgal, Debu Purohit, Ram C. Rao, Michael H. Riordan, Jiwoong Shin, Monic Sun and J. Miguel Villas-Boas
Olin School - Washington University in St. Louis, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Southern California - Marshall School of Business, University of Michigan, Stephen M. Ross School of Business, Rice University, Duke University - Fuqua School of Business, The University of Texas at Dallas, Naveen Jindal School of Management, Columbia University - Columbia Business School, Yale School of Management, Questrom School of Business, Boston University and University of California, Berkeley
Downloads 129 (375,506)
Citation 1

Abstract:

Loading...

9.

Information Disclosure Policy and Ratcheting in Supply Chains

Posted: 18 Mar 2020
Brian Mittendorf, Jiwoong Shin and Dae-Hee Yoon
Ohio State University (OSU) - Fisher College of Business, Yale School of Management and Yonsei University

Abstract:

Loading...

ratcheting, information disclosure, supply chain, and pricing

10.

Inefficiencies in Digital Advertising Markets

Journal of Marketing, Forthcoming, Columbia Business School Research Paper Forthcoming
Posted: 30 Sep 2019 Last Revised: 05 May 2020
Brett R. Gordon, Kinshuk Jerath, Zsolt Katona, Sridhar Narayanan, Jiwoong Shin and Kenneth C. Wilbur
Northwestern University - Kellogg School of Management, Columbia University - Columbia Business School, Marketing, University of California, Berkeley - Haas School of Business, Stanford Graduate School of Business, Yale School of Management and University of California, San Diego (UCSD) - Rady School of Management

Abstract:

Loading...

Advertising, Antitrust, Digitalization, Inefficiencies, Markets

11.

Favoring the Winner or Loser in Repeated Contests

Marketing Science, Vol. 32, No. 5, 2013; pp. 768-785; DOI: 10.1287/mksc.2013.0798
Posted: 13 Nov 2013
Robert W. Ridlon and Jiwoong Shin
Indiana University - Kelley School of Business - Department of Business Economics & Public Policy and Yale School of Management

Abstract:

Loading...

game theory, contests, handicap, incentives, ratcheting, moral hazard

12.

When to Fire Customers? Customer Cost-Based Pricing

Management Science, Forthcoming
Posted: 08 Feb 2012
Jiwoong Shin, K. Sudhir and Dae-Hee Yoon
Yale School of Management, Yale School of Management and Yonsei University

Abstract:

Loading...

customer cost information, activity-based costing, behavior-based price discrimination, forward-looking customers, customer relationship management