Jiwoong Shin

Yale School of Management

Professor of Marketing

165 Whitney Avenue

PO Box 208200

New Haven, CT 06520

United States

http://faculty.som.yale.edu/JiwoongShin/

SCHOLARLY PAPERS

11

DOWNLOADS
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2,317

SSRN CITATIONS
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SSRN RANKINGS

Top 34,594

in Total Papers Citations

11

CROSSREF CITATIONS

12

Scholarly Papers (11)

1.

A Theory of Brand Positioning: Product-Portfolio View

Number of pages: 40 Posted: 21 Sep 2020 Last Revised: 16 Feb 2022
T. Tony Ke, Jiwoong Shin and Jungju Yu
The Chinese University of Hong Kong (CUHK), Yale School of Management and College of Business, Korea Advanced Institute of Science and Technology (KAIST)affiliation not provided to SSRN
Downloads 657 (56,792)
Citation 2

Abstract:

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brand positioning, product portfolio, mainstream and niche positioning, consumer search, hold-up problem

2.

Managing Customer Relationships under Competition: Punish or Reward Current Customers?

Number of pages: 40 Posted: 13 Aug 2007
Jiwoong Shin and K. Sudhir
Yale School of Management and Yale School of Management
Downloads 540 (72,819)
Citation 2

Abstract:

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CRM, behavior-based price discrimination, competitive strategy, forward-looking consumers, forward-looking firms, game theory

3.

Targeted Advertising and Consumer Inference

Number of pages: 40 Posted: 21 Sep 2020
Jiwoong Shin and Jungju Yu
Yale School of Management and College of Business, Korea Advanced Institute of Science and Technology (KAIST)affiliation not provided to SSRN
Downloads 396 (105,252)

Abstract:

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targeted advertising, targeting accuracy, consumer inference, consumer search, reach and precision, value of information, prominence, free-riding

4.

How Does Free Riding on Customer Service Affect Competition?

Number of pages: 39 Posted: 25 Jul 2006
Jiwoong Shin
Yale School of Management
Downloads 245 (174,549)
Citation 3

Abstract:

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free riding, sales service, selling cost, channel conflict, retail competition, competitive strategy, and game theory

5.

Incentive Problems in Performance-Based Online Advertising: Cost Per Click versus Cost Per Action

Management Science, Forthcoming.
Number of pages: 32 Posted: 03 Apr 2015 Last Revised: 25 Jan 2017
Yu Jeffrey Hu, Jiwoong Shin and Zhulei Tang
Georgia Institute of Technology - Scheller College of Business, Yale School of Management and Purdue University - Krannert School of Management
Downloads 241 (177,346)
Citation 3

Abstract:

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Online advertising, cost-per-click, cost-per-action, incentive, adverse selection, moral hazard, pricing model

6.

Demand Externalities from Co-Location

Cowles Foundation Discussion Paper No. 1850, Yale SOM Working Paper
Number of pages: 35 Posted: 10 Feb 2012 Last Revised: 07 Mar 2012
Boudhayan Sen, Jiwoong Shin and K. Sudhir
Yale School of Management, Yale School of Management and Yale School of Management
Downloads 126 (308,553)
Citation 6

Abstract:

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7.

A Reflection on Analytical Work in Marketing: Three Points of Consensus

Number of pages: 12 Posted: 02 Sep 2011
Olin School - Washington University in St. Louis, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Southern California - Marshall School of Business, University of Michigan, Stephen M. Ross School of Business, Rice University, Duke University - Fuqua School of Business, The University of Texas at Dallas, Naveen Jindal School of Management, Columbia University - Columbia Business School, Yale School of Management, Questrom School of Business, Boston University and University of California, Berkeley
Downloads 112 (335,570)

Abstract:

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8.

Information Disclosure Policy and Ratcheting in Supply Chains

Posted: 18 Mar 2020
Brian Mittendorf, Jiwoong Shin and Dae-Hee Yoon
Ohio State University (OSU) - Fisher College of Business, Yale School of Management and Yonsei University

Abstract:

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ratcheting, information disclosure, supply chain, and pricing

9.

Inefficiencies in Digital Advertising Markets

Journal of Marketing, Forthcoming, Columbia Business School Research Paper Forthcoming
Posted: 30 Sep 2019 Last Revised: 05 May 2020
Northwestern University - Kellogg School of Management, Columbia University - Columbia Business School, Marketing, University of California, Berkeley - Haas School of Business, Stanford Graduate School of Business, Yale School of Management and University of California, San Diego (UCSD) - Rady School of Management

Abstract:

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Advertising, Antitrust, Digitalization, Inefficiencies, Markets

10.

Favoring the Winner or Loser in Repeated Contests

Marketing Science, Vol. 32, No. 5, 2013; pp. 768-785; DOI: 10.1287/mksc.2013.0798
Posted: 13 Nov 2013
Robert W. Ridlon and Jiwoong Shin
Indiana University - Kelley School of Business - Department of Business Economics & Public Policy and Yale School of Management

Abstract:

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game theory, contests, handicap, incentives, ratcheting, moral hazard

11.

When to Fire Customers? Customer Cost-Based Pricing

Management Science, Forthcoming
Posted: 08 Feb 2012
Jiwoong Shin, K. Sudhir and Dae-Hee Yoon
Yale School of Management, Yale School of Management and Yonsei University

Abstract:

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customer cost information, activity-based costing, behavior-based price discrimination, forward-looking customers, customer relationship management

Other Papers (2)

Total Downloads: 21
1.

Strategic Use of Demand-Enhancing Investment to Elicit Market Information

AAA 2012 Management Accounting Section (MAS) Meeting Paper
Number of pages: 36 Posted: 15 Aug 2011
Brian Mittendorf, Jiwoong Shin and Dae-Hee Yoon
Ohio State University (OSU) - Fisher College of Business, Yale School of Management and Yonsei University
Downloads 21

Abstract:

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Information sharing, demand-enhancing investment, supply chain management, disclosure, vertical relationship

2.

Ratcheting of Profitability Expectations and its Consequence for Supply Chains

AAA 2016 Management Accounting Section (MAS) Meeting Paper
Posted: 18 Aug 2015 Last Revised: 13 Jul 2021
Brian Mittendorf, Jiwoong Shin and Dae-Hee Yoon
Ohio State University (OSU) - Fisher College of Business, Yale School of Management and Yonsei University

Abstract:

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ratcheting, information disclosure, supply chain, and pricing