Marilyn Giroux

University of Auckland Business School

12 Grafton Rd

Private Bag 92019

Auckland, 1010

New Zealand

http://https://profiles.auckland.ac.nz/marilyn-giroux

  • University of Auckland Business School

SCHOLARLY PAPERS

10

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Scholarly Papers (10)

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1.

Preference for Robot Service or Human Service in Hotels? Impacts of the Covid-19 Pandemic

International Journal of Hospitality Management, 93, 102795. DOI: 10.1016/j.ijhm.2020.102795., The University of Auckland Business School Research Paper Series
Posted: 19 Mar 2024
Seongseop (Sam) Kim, Jungkeun Kim, Frank Badu-Baiden, Marilyn Giroux and Youngjoon Choi
The Hong Kong Polytechnic University, Auckland University of Technology, University of Central Florida, University of Auckland Business School and Hong Kong Polytechnic University

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COVID-19, Artificial intelligence (AI), Robots, Robotics, Tourism, Threat

2.

Impact of the Covid-19 Pandemic on Travelers' Preference for Crowded Versus Non-crowded Options

Tourism Management, 87, 104398. DOI: 10.1016/j.tourman.2021.104398., The University of Auckland Business School Research Paper Series
Posted: 19 Mar 2024 Last Revised: 27 Mar 2024
In-Jo Park, Jungkeun Kim, Seongseop (Sam) Kim, Jacob C. Lee and Marilyn Giroux
Henan University, Auckland University of Technology, The Hong Kong Polytechnic University, Dongguk University, and University of Auckland Business School

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Crowding, COVID-19, Threat Risk, Sensation seeking, Need for uniqueness

3.

The Impact of the Threat of Covid-19 on Visiting Intentions as Influenced by Different Destination Logos

European Journal of Marketing, 56(3), 738-767. DOI: 10.1108/EJM-04-2020-0308, The University of Auckland Business School Research Paper Series
Posted: 19 Mar 2024
Jungkeun Kim, Jooyoung Park, Seongseop (Sam) Kim, Hector Gonzalez-Jimenez, Jae-Eun Kim, Rouxelle De Villiers, Jacob C. Lee and Marilyn Giroux
Auckland University of Technology, Peking University - HSBC School of Business, The Hong Kong Polytechnic University, ESCP Business School, University of Auckland Business School, Auckland University of Technology (AUT), Dongguk University, and University of Auckland Business School

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Brand management, Logo design, Brand, Socioeconomic status, Marketing communication, Brand logo, Destination choice, Perceived safety, Coronavirus, COVID-19, Perceived threat

4.

The Impact of Communication Information on the Perceived Threat of COVID-19 and Stockpiling Intention

Australasian Marketing Journal, 31(1), 60-70. DOI: 10.1177/18393349211028670., The University of Auckland Business School Research Paper Series
Posted: 19 Mar 2024
Marilyn Giroux, Jooyoung Park, Jae-Eun Kim, Yung Kyun Choi, Jacob C. Lee, Seongseop (Sam) Kim, Seongsoo Jang, Hector Gonzalez-Jimenez and Jungkeun Kim
University of Auckland Business School, Peking University - HSBC School of Business, University of Auckland Business School, Dongguk University, Dongguk University,, The Hong Kong Polytechnic University, Cardiff University,, ESCP Business School and Auckland University of Technology

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COVID-19, threat, nudging, socioeconomic status, stockpiling

5.

Threat Specificity in Fear Appeals: Examination of Fear Response and Motivated Behavior

Journal of Consumer Marketing, 40(4), 470-480. DOI:10.1108/JCM-02-2021-4487, The University of Auckland Business School Research Paper Series
Posted: 19 Mar 2024
Kamila Sobol and Marilyn Giroux
Concordia University, Quebec and University of Auckland Business School

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Fear appeal, Avoidance goal, Threat specificity, Assimilation, Motivated behavior

6.

Impacts of Covid-19 on Preferences for Airbnb and Car-Sharing Services and Marketing Implications

Tourism Analysis, 28(4), 511-525. DOI: 10.3727/108354222X16534530194831 , The University of Auckland Business School Research Paper Series
Posted: 19 Mar 2024
Jungkeun Kim, Seongseop (Sam) Kim, Marilyn Giroux, Jooyoung Park, Sheau Fen Yap, Jae-Eun Kim and Frank Badu-Baiden
Auckland University of Technology, The Hong Kong Polytechnic University, University of Auckland Business School, Peking University - HSBC School of Business, Auckland University of Technology (AUT), University of Auckland Business School and University of Central Florida

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Cleanness, Communication, Covid-19; Risk, Sharing Economy

7.

When do you trust AI? The effect of number presentation detail on consumer trust and acceptance of AI recommendations

Psychology & Marketing, 38(7), 1140-1155. DOI: 10.1002/mar.21498, The University of Auckland Business School Research Paper Series
Posted: 17 Mar 2024
Jungkeun Kim, Marilyn Giroux and Jacob C. Lee
Auckland University of Technology, University of Auckland Business School and Dongguk University,

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AI adoption, AI technology, artificial intelligence, marketing, preciseness, recommendation, trust

8.

Artificial Intelligence and Declined Guilt: Retailing Morality Comparison Between Human and AI.

Journal of Business Ethics, 178(4), 1027-1041. DOI: 10.1007/s10551-022-05056-7., The University of Auckland Business School Research Paper Series
Posted: 17 Mar 2024
Marilyn Giroux, Jungkeun Kim, Jacob C. Lee and Jongwon Park
University of Auckland Business School, Auckland University of Technology, Dongguk University, and Korea University Business School

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9.

An Evolutionary Perspective in Tourism: The Role of Socioeconomic Status on Extremeness Aversion in Travel Decision Making

Journal of Travel Research, 61(5), 1187-1200. DOI: 10.1177/00472875211024738., The University of Auckland Business School Research Paper Series
Posted: 17 Mar 2024
Jungkeun Kim, Marilyn Giroux, Jooyoung Park and Jacob C. Lee
Auckland University of Technology, University of Auckland Business School, Peking University - HSBC School of Business and Dongguk University,

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10.

The Impact of Same versus Different Price Presentation on Travel Choice and the Moderating Role of Childhood Socioeconomic Status

Journal of Travel Research, 61(3), 674-695. DOI: 10.1177/0047287520988903., The University of Auckland Business School Research Paper Series
Posted: 01 Mar 2024
Marilyn Giroux, Drew Franklin, Jungkeun Kim, Jooyoung Park and Kyuseop Kwak
University of Auckland Business School, University of Auckland Business School, Auckland University of Technology, Peking University - HSBC School of Business and University of Technology Sydney (UTS)

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price strategy, price difference, price dispersion, dynamic pricing, childhood socioeconomic status