Audrey Mehn

International School of Management

Otto-Hahn-Str. 19

Dortmund, 44227

Germany

SCHOLARLY PAPERS

3

DOWNLOADS

217

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.
Downloads 126 (437,572)

Abstract:

Loading...

cosmetics industry, consumer preference, green marketing, green product policy, conjoint analysis

2.

Concept Stores: An Experience-oriented Retail Concept for Luxury Brands and their Customers

Number of pages: 15 Posted: 29 Mar 2024
Paula Pingen, Jens Kai Perret and Audrey Mehn
International School of Management, International School of Management and International School of Management
Downloads 76 (613,668)

Abstract:

Loading...

luxury, retail, experience, business model, concept store

3.

Decision-making factors for responsible, consumer-focused influencer marketing

Number of pages: 23 Posted: 10 Jul 2024
affiliation not provided to SSRN, International School of Management, affiliation not provided to SSRN and International School of Management
Downloads 15 (1,049,424)

Abstract:

Loading...

Influencer marketing, authenticity, reliability, cooperation, credibility, parasocial relationship