Trumpington Street
Cambridge, CB2 1AG
United Kingdom
University of Cambridge - Judge Business School
Word-of-Mouth, Online Reviews, Product Ratings, Social Networks, Advertising, Quality, Pricing, User-generated Content
waste management, information asymmetry, moral hazard, adverse selection, sustainable operations
quality differentiation, advertising, targeting
Game theory, incomplete contracts, innovations, pricing
Product Positioning, Multi-Attribute Products, Differentiation, Competitive Strategy, Game-Theory