Dominique Olie Lauga

University of Cambridge - Judge Business School

Trumpington Street

Cambridge, CB2 1AG

United Kingdom

SCHOLARLY PAPERS

4

DOWNLOADS

343

SSRN CITATIONS

1

CROSSREF CITATIONS

2

Scholarly Papers (4)

1.

Ratings, Reviews, and the Marketing of New Products

Johns Hopkins Carey Business School Research Paper No. 19-02
Number of pages: 48 Posted: 08 Feb 2019 Last Revised: 28 Nov 2020
Itay P Fainmesser, Dominique Olie Lauga and Elie Ofek
Johns Hopkins University - Carey Business School, University of Cambridge - Judge Business School and Harvard Business School - Marketing Unit
Downloads 235 (162,737)
Citation 2

Abstract:

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Word-of-Mouth, Online Reviews, Product Ratings, Social Networks, Advertising, Quality, Pricing, User-generated Content

2.

When and How Should Firms Differentiate? Quality, Advertising and Pricing Decisions in a Duopoly

Number of pages: 46 Posted: 11 Dec 2018
Dominique Olie Lauga, Elie Ofek and Zsolt Katona
University of Cambridge - Judge Business School, Harvard Business School - Marketing Unit and University of California, Berkeley - Haas School of Business
Downloads 90 (349,451)

Abstract:

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quality differentiation, advertising, targeting

3.

Treat, Dump, or Export? How Domestic and International Waste Management Policies Shape Waste Chain Outcomes

Number of pages: 55 Posted: 13 Jul 2021
Sytske Wijnsma, Dominique Olie Lauga and L. Beril Toktay
University of Cambridge - Judge Business School, University of Cambridge - Judge Business School and Georgia Institute of Technology - Sustainability
Downloads 18 (651,810)

Abstract:

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waste management, information asymmetry, moral hazard, adverse selection, sustainable operations

4.

Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs

Marketing Science, Forthcoming
Posted: 27 Mar 2011
Dominique Olie Lauga and Elie Ofek
University of Cambridge - Judge Business School and Harvard Business School - Marketing Unit

Abstract:

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Product Positioning, Multi-Attribute Products, Differentiation, Competitive Strategy, Game-Theory