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Ali Bakhshi Movahed

Iran University of Science and Technology

Tehran

Iran

  • Iran University of Science and Technology

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Developing a Strategy Map for Marketing 5.0 in Smart Businesses in the New Era

Number of pages: 17 Posted: 05 Mar 2024
Ali Bakhshi Movahed, Mohammad Mahdavi Mazdeh, Hamed Nozari and Aminmasoud Bakhshi Movahed
Iran University of Science and Technology, Iran University of Science and Technology, Islamic Azad University (IAU) and Iran University of Science and Technology
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Abstract:

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Marketing 5.0, Fast-moving consumer goods, Strategy map, Fuzzy cognitive map, Open innovation Integration by employees and technologies