Peng Zuo

Shanghai University of International Business and Economics

SCHOLARLY PAPERS

2

DOWNLOADS

8

TOTAL CITATIONS

0

Scholarly Papers (2)

1.

How Robot's Humanness Shapes Consumer Purchase Intentions to Hotels with Robot Service Personnel

Su Yunqi, Song Yiping, Zuo Peng, Lei Sisi (2024), How Robot’s Humanness Shapes Consumer Purchase Intentions to Hotels with Robot Service Personnel. Proceedings of the European Marketing Academy, 53rd, (119402)
Number of pages: 2 Posted: 08 Apr 2024 Last Revised: 22 Nov 2024
Neoma Business School, NEOMA Business School, Shanghai University of International Business and Economics and Shanghai University of International Business and Economics
Downloads 8 (1,213,259)

Abstract:

Loading...

Service robots, Robot humanness, Consumption type

2.

Beyond Beauty: Exploring the Primacy of Freshness in Consumer Selection of Natural Fresh Foods

Posted: 05 Feb 2025
Neoma Business School, NEOMA Business School, Shanghai University of International Business and Economics and Shanghai University of International Business and Economics

Abstract:

Loading...

Food and health decision making, perceived aesthetics, health consciousness, human care