Pei Wang

School of Management, University of Science and Technology of China

Hefei, Anhui

China

  • School of Management, University of Science and Technology of China

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Can the Retailer Combat the Manufacturer's Channel Encroachment by Switching Agency?

Posted: 08 Apr 2024
Li Hu, Pei Wang, Shaofu Du and Xin Wen
Nanjing University of Finance and Economics, School of Management, University of Science and Technology of China, University of Science and Technology of China (USTC) and Hong Kong Polytechnic University

Abstract:

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Supply chain management; Manufacturer encroachment; Co-opetition; Brand competition; Retailer counteraction, Manufacturer encroachment, Co-opetition, Brand competition, Retailer counteraction