Shameek Sinha

University of Auckland Business School

12 Grafton Rd

Private Bag 92019

Auckland, 1010

New Zealand

http://https://profiles.auckland.ac.nz/shameek-sinha

  • University of Auckland Business School

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

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1.

Commentary—Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through

Marketing Science, 30(3), 550-561. DOI:10.1287/mksc.1100.0611., The University of Auckland Business School Research Paper Series
Posted: 17 Mar 2024
Jason A. Duan, Leigh McAlister and Shameek Sinha
University of Texas at Austin, University of Texas at Austin - Department of Marketing and University of Auckland Business School

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2.

A customer portfolio management model that relates company's marketing to its long-term survival

Journal of the Academy of Marketing Science, 49(3), 584-600. DOI: 10.1007/s11747-020-00765-9., The University of Auckland Business School Research Paper Series
Posted: 17 Mar 2024
Leigh McAlister and Shameek Sinha
University of Texas at Austin - Department of Marketing and University of Auckland Business School

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Customer portfolio management, Customer mix, Long-term vs. short-term, attracting customers, Company survival

3.

On Ethereal Grounds: Cultural Resources as Foundations Supporting Innovation Success

Journal of International Consumer Marketing, 33(4), 399-417. DOI: 10.1080/08961530.2020.1798837., The University of Auckland Business School Research Paper Series
Posted: 17 Mar 2024
Ahmad Hijazi and Shameek Sinha
Independent and University of Auckland Business School

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Innovation, cultural resources, brands, associations, excess meaning