Shuyi Hao

ICN Business School

13 rue du Marechal Ney

Nancy, 54000

France

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Scholarly Papers (2)

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1.

Self-Presentation in Action: Platform Intimacy as a Driver of Green Advertising Success on Social Media

Number of pages: 35 Posted: 03 Feb 2025

Jiming Wu, Yiping (Amy) Song, Xianglan Nan and Shuyi Hao

Neoma Business School, NEOMA Business School, Macquarie University, Macquarie Business School and ICN Business School

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2.

Social Likes on Greenness: The Effect of Platform Intimacy on the Needs for Social Identities

Posted: 05 Feb 2025

Jiming Wu, Yiping (Amy) Song and Shuyi Hao

Neoma Business School, NEOMA Business School and ICN Business School

Abstract:

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