Cheng Lu

Washington University in St. Louis - John M. Olin Business School

One Brookings Drive

Campus Box 1133

St. Louis, MO 63130-4899

United States

  • Washington University in St. Louis - John M. Olin Business School

SCHOLARLY PAPERS

2

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93

TOTAL CITATIONS

0

Scholarly Papers (2)

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1.

A New Estimator for Encouragement Design in Randomized Controlled Trials When the Exclusion Restriction Is Violated

Number of pages: 52 Posted: 17 Jul 2024 Last Revised: 22 Feb 2025
Guangying Chen, Cheng Lu, Tat Chan, Zhengling Qi, Dennis Zhang, Yaran Jin and Miaoyu Yang
Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School, George Washington University - School of Business, Washington University in St. Louis - John M. Olin Business School, Industry Collaborators and Industry Collaborators
Downloads 55 (774,082)

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Randomized Controlled Trials, Noncompliance, Encouragement Design, Instrumental Variable, Exclusion Restriction, Heteroskedasticity

2.

Referrers vs. Referees: How Do Reactivation Referral Programs Work on Social Media?

Number of pages: 48 Posted: 15 Jan 2025
Meng Liu, Cheng Lu, Xiang Hui and Dennis Zhang
Washington University in St. Louis, Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis and Washington University in St. Louis - John M. Olin Business School
Downloads 38 (906,427)

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reactivation referral programs, social media platforms, social network, customer retention, customer engagement