Patti Williams

University of Pennsylvania - The Wharton School

Associate Professor of Marketing

Philadelphia, PA 19104

United States

  • University of Pennsylvania - The Wharton School

SCHOLARLY PAPERS

11

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CITATIONS
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65

Scholarly Papers (11)

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1.

Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions

Journal of Consumer Research, Forthcoming
Number of pages: 42 Posted: 16 Aug 2006
Suresh Ramanathan and Patti Williams
University of Chicago - Booth School of Business and University of Pennsylvania - The Wharton School
Downloads 424 (67,455)
Citation 1

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Impulsive Behavior, Affect, Mixed Emotions, Coping

2.

Empathy Versus Price: The Influence of Emotional Appeals Across Cultures

Number of pages: 23 Posted: 17 Nov 2006
Patti Williams and Jennifer Aaker
University of Pennsylvania - The Wharton School and Stanford University - Graduate School of Business
Downloads 138 (208,046)
Citation 1

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3.

Can Mixed Emotions Peacefully Coexist?

Number of pages: 15 Posted: 17 Nov 2006
Patti Williams and Jennifer Aaker
University of Pennsylvania - The Wharton School and Stanford University - Graduate School of Business
Downloads 136 (210,580)
Citation 6

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4.

Age-Related Differences in Responses to Emotional Advertisements

Journal of Consumer Research, Vol. 32, No. 3, 2005
Number of pages: 12 Posted: 20 Oct 2011
Patti Williams and Aimee Drolet
University of Pennsylvania - The Wharton School and University of California, Los Angeles (UCLA) - Marketing Area
Downloads 103 (258,535)

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5.

License to Sin: The Liberating Role of Reporting Expectations

Journal of Consumer Research, Vol. 34, June 2007
Number of pages: 10 Posted: 11 Jun 2007 Last Revised: 19 Oct 2011
Gavan J. Fitzsimons, Joseph Nunes and Patti Williams
Duke University - Fuqua School of Business, University of Southern California - Marshall School of Business and University of Pennsylvania - The Wharton School
Downloads 92 (278,425)

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license, sin, liberating, reporting

6.

Age-Related Differences in Responses to Affective vs. Rational Ads for Hedonic vs. Utilitarian Products

Marketing Letters, 2007
Number of pages: 11 Posted: 20 Oct 2011
Aimee Drolet, Patti Williams and Loraine Lau-Gesk
University of California, Los Angeles (UCLA) - Marketing Area, University of Pennsylvania - The Wharton School and University of California, Irvine - Marketing Area
Downloads 80 (303,617)

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age, advertising

7.

A Feature-Based Approach to Assessing Advertisement Similarity

Journal of Marketing Research, Vol. XLIII, pp. 237–243, May 2006
Number of pages: 7 Posted: 20 Oct 2011
David A. Schweidel, Eric Bradlow and Patti Williams
McDonough School of Business, Georgetown University, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 78 (308,156)

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8.

When Consumers Don't Recognize 'Benign' Intention Questions as Persuasion Attempts

Journal of Consumer Research, Vol. 31, 2004
Number of pages: 11 Posted: 20 Oct 2011
Patti Williams, Gavan J. Fitzsimons and Lauren Block
University of Pennsylvania - The Wharton School, Duke University - Fuqua School of Business and City University of New York - Allen G. Aaronson Department of Marketing & International Business
Downloads 38 (430,425)

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9.

Looking for My Self: Identity-Driven Attention Allocation

Journal of Consumer Psychology, 25 (July), 504-511
Number of pages: 8 Posted: 21 Jan 2016
Nicole Coleman and Patti Williams
University of Pittsburgh - Marketing Group and University of Pennsylvania - The Wharton School
Downloads 37 (434,487)

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social identity, attention, emotion

10.

Simply Asking Questions About Health Behaviors Increases Both Healthy and Unhealthy Behaviors

Social Influence, Vol. 1, No. 2, pp. 117-127, 2006
Number of pages: 13 Posted: 20 Oct 2011
Patti Williams, Lauren Block and Gavan J. Fitzsimons
University of Pennsylvania - The Wharton School, City University of New York - Allen G. Aaronson Department of Marketing & International Business and Duke University - Fuqua School of Business
Downloads 26 (485,395)
Citation 2

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11.

Feeling Like My Self: Emotion Profiles and Social Identity

Journal of Consumer Research, Vol. 40, No. 2, 2013
Number of pages: 21 Posted: 21 Jan 2016
Nicole Coleman and Patti Williams
University of Pittsburgh - Marketing Group and University of Pennsylvania - The Wharton School
Downloads 21 (513,571)

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emotion, social identity, emotion regulation, consumer behavior