Patti Williams

University of Pennsylvania - The Wharton School

Associate Professor of Marketing

Philadelphia, PA 19104

United States

  • University of Pennsylvania - The Wharton School

SCHOLARLY PAPERS

11

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TOTAL CITATIONS
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Top 19,402

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23

Scholarly Papers (11)

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1.

Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions

Journal of Consumer Research, Forthcoming
Number of pages: 42 Posted: 16 Aug 2006
Suresh Ramanathan and Patti Williams
University of Chicago - Booth School of Business and University of Pennsylvania - The Wharton School
Downloads 482 (127,065)
Citation 2

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Impulsive Behavior, Affect, Mixed Emotions, Coping

2.

Age-Related Differences in Responses to Emotional Advertisements

Journal of Consumer Research, Vol. 32, No. 3, 2005
Number of pages: 12 Posted: 20 Oct 2011
Patti Williams and Aimee Drolet
University of Pennsylvania - The Wharton School and University of California, Los Angeles (UCLA) - Marketing Area
Downloads 310 (209,720)
Citation 1

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3.

Empathy Versus Price: The Influence of Emotional Appeals Across Cultures

Number of pages: 23 Posted: 17 Nov 2006
Patti Williams and Jennifer Aaker
University of Pennsylvania - The Wharton School and Stanford University - Graduate School of Business
Downloads 305 (212,720)
Citation 4

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4.

Age-Related Differences in Responses to Affective vs. Rational Ads for Hedonic vs. Utilitarian Products

Marketing Letters, 2007
Number of pages: 11 Posted: 20 Oct 2011
Aimee Drolet, Patti Williams and Loraine Lau-Gesk
University of California, Los Angeles (UCLA) - Marketing Area, University of Pennsylvania - The Wharton School and University of California, Irvine - Marketing Area
Downloads 257 (253,897)

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age, advertising

5.

Can Mixed Emotions Peacefully Coexist?

Number of pages: 15 Posted: 17 Nov 2006
Patti Williams and Jennifer Aaker
University of Pennsylvania - The Wharton School and Stanford University - Graduate School of Business
Downloads 247 (264,237)
Citation 8

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6.

Feeling Like My Self: Emotion Profiles and Social Identity

Journal of Consumer Research, Vol. 40, No. 2, 2013
Number of pages: 21 Posted: 21 Jan 2016
Nicole Coleman and Patti Williams
University of Pittsburgh - Marketing Group and University of Pennsylvania - The Wharton School
Downloads 158 (399,071)
Citation 2

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emotion, social identity, emotion regulation, consumer behavior

7.

License to Sin: The Liberating Role of Reporting Expectations

Journal of Consumer Research, Vol. 34, June 2007
Number of pages: 10 Posted: 11 Jun 2007 Last Revised: 19 Oct 2011
Gavan J. Fitzsimons, Joseph Nunes and Patti Williams
Duke University - Fuqua School of Business, University of Southern California - Marshall School of Business and University of Pennsylvania - The Wharton School
Downloads 124 (485,312)

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license, sin, liberating, reporting

8.

A Feature-Based Approach to Assessing Advertisement Similarity

Journal of Marketing Research, Vol. XLIII, pp. 237–243, May 2006
Number of pages: 7 Posted: 20 Oct 2011
David A. Schweidel, Eric Bradlow and Patti Williams
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 113 (520,936)
Citation 1

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9.

When Consumers Don't Recognize 'Benign' Intention Questions as Persuasion Attempts

Journal of Consumer Research, Vol. 31, 2004
Number of pages: 11 Posted: 20 Oct 2011
Patti Williams, Gavan J. Fitzsimons and Lauren Block
University of Pennsylvania - The Wharton School, Duke University - Fuqua School of Business and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 97 (581,426)

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10.

Looking for My Self: Identity-Driven Attention Allocation

Journal of Consumer Psychology, 25 (July), 504-511
Number of pages: 8 Posted: 21 Jan 2016
Nicole Coleman and Patti Williams
University of Pittsburgh - Marketing Group and University of Pennsylvania - The Wharton School
Downloads 71 (699,427)
Citation 1

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social identity, attention, emotion

11.

Simply Asking Questions About Health Behaviors Increases Both Healthy and Unhealthy Behaviors

Social Influence, Vol. 1, No. 2, pp. 117-127, 2006
Number of pages: 13 Posted: 20 Oct 2011
Patti Williams, Lauren Block and Gavan J. Fitzsimons
University of Pennsylvania - The Wharton School, City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business and Duke University - Fuqua School of Business
Downloads 54 (804,751)
Citation 4

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