Patti Williams

University of Pennsylvania - The Wharton School

Associate Professor of Marketing

Philadelphia, PA 19104

United States

SCHOLARLY PAPERS

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Scholarly Papers (11)

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Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions

Journal of Consumer Research, Forthcoming

Number of pages: 42 Posted: 16 Aug 2006

Suresh Ramanathan and Patti Williams

University of Chicago - Booth School of Business and University of Pennsylvania - The Wharton School

Downloads 425 (70,496)

Citation 1

Abstract:

Empathy Versus Price: The Influence of Emotional Appeals Across Cultures

Number of pages: 23 Posted: 17 Nov 2006

Patti Williams and Jennifer Aaker

University of Pennsylvania - The Wharton School and Stanford University - Graduate School of Business

Downloads 142 (212,318)

Citation 2

Abstract:

Can Mixed Emotions Peacefully Coexist?

Number of pages: 15 Posted: 17 Nov 2006

Patti Williams and Jennifer Aaker

University of Pennsylvania - The Wharton School and Stanford University - Graduate School of Business

Downloads 137 (218,538)

Citation 6

Abstract:

Age-Related Differences in Responses to Emotional Advertisements

Journal of Consumer Research, Vol. 32, No. 3, 2005

Number of pages: 12 Posted: 20 Oct 2011

Patti Williams and Aimee Drolet

University of Pennsylvania - The Wharton School and University of California, Los Angeles (UCLA) - Marketing Area

Downloads 109 (259,128)

Abstract:

License to Sin: The Liberating Role of Reporting Expectations

Journal of Consumer Research, Vol. 34, June 2007

Number of pages: 10 Posted: 11 Jun 2007 Last Revised: 19 Oct 2011

Gavan J. Fitzsimons, Joseph Nunes and Patti Williams

Duke University - Fuqua School of Business, University of Southern California - Marshall School of Business and University of Pennsylvania - The Wharton School

Downloads 92 (290,360)

Abstract:

Age-Related Differences in Responses to Affective vs. Rational Ads for Hedonic vs. Utilitarian Products

Marketing Letters, 2007

Number of pages: 11 Posted: 20 Oct 2011

Aimee Drolet, Patti Williams and Loraine Lau-Gesk

University of California, Los Angeles (UCLA) - Marketing Area, University of Pennsylvania - The Wharton School and University of California, Irvine - Marketing Area

Downloads 83 (309,689)

Abstract:

A Feature-Based Approach to Assessing Advertisement Similarity

Journal of Marketing Research, Vol. XLIII, pp. 237–243, May 2006

Number of pages: 7 Posted: 20 Oct 2011

David A. Schweidel, Eric Bradlow and Patti Williams

McDonough School of Business, Georgetown University, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School

Downloads 79 (318,863)

Abstract:

When Consumers Don't Recognize 'Benign' Intention Questions as Persuasion Attempts

Journal of Consumer Research, Vol. 31, 2004

Number of pages: 11 Posted: 20 Oct 2011

Patti Williams, Gavan J. Fitzsimons and Lauren Block

University of Pennsylvania - The Wharton School, Duke University - Fuqua School of Business and City University of New York - Allen G. Aaronson Department of Marketing & International Business

Downloads 39 (444,447)

Abstract:

Looking for My Self: Identity-Driven Attention Allocation

Journal of Consumer Psychology, 25 (July), 504-511

Number of pages: 8 Posted: 21 Jan 2016

Nicole Coleman and Patti Williams

University of Pittsburgh - Marketing Group and University of Pennsylvania - The Wharton School

Downloads 37 (452,760)

Abstract:

10.

Simply Asking Questions About Health Behaviors Increases Both Healthy and Unhealthy Behaviors

Social Influence, Vol. 1, No. 2, pp. 117-127, 2006

Number of pages: 13 Posted: 20 Oct 2011

Patti Williams, Lauren Block and Gavan J. Fitzsimons

University of Pennsylvania - The Wharton School, City University of New York - Allen G. Aaronson Department of Marketing & International Business and Duke University - Fuqua School of Business

Downloads 27 (500,415)

Citation 4

Abstract:

11.

Feeling Like My Self: Emotion Profiles and Social Identity

Journal of Consumer Research, Vol. 40, No. 2, 2013

Number of pages: 21 Posted: 21 Jan 2016

Nicole Coleman and Patti Williams

University of Pittsburgh - Marketing Group and University of Pennsylvania - The Wharton School

Downloads 25 (511,522)

Patti Williams

University of Pennsylvania - The Wharton School

Associate Professor of Marketing

11

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Scholarly Papers (11)

Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions

Abstract:

Empathy Versus Price: The Influence of Emotional Appeals Across Cultures

Abstract:

Can Mixed Emotions Peacefully Coexist?

Abstract:

Age-Related Differences in Responses to Emotional Advertisements

Abstract:

License to Sin: The Liberating Role of Reporting Expectations

Abstract:

Age-Related Differences in Responses to Affective vs. Rational Ads for Hedonic vs. Utilitarian Products

Abstract:

A Feature-Based Approach to Assessing Advertisement Similarity

Abstract:

When Consumers Don't Recognize 'Benign' Intention Questions as Persuasion Attempts

Abstract:

Looking for My Self: Identity-Driven Attention Allocation

Abstract:

Simply Asking Questions About Health Behaviors Increases Both Healthy and Unhealthy Behaviors

Abstract:

Feeling Like My Self: Emotion Profiles and Social Identity

Abstract: