Patti Williams

University of Pennsylvania - The Wharton School

Associate Professor of Marketing

Philadelphia, PA 19104

United States

SCHOLARLY PAPERS

11

DOWNLOADS

1,640

SSRN CITATIONS
Rank 17,736

SSRN RANKINGS

Top 17,736

in Total Papers Citations

20

CROSSREF CITATIONS

54

Scholarly Papers (11)

1.

Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions

Journal of Consumer Research, Forthcoming
Number of pages: 42 Posted: 16 Aug 2006
Suresh Ramanathan and Patti Williams
University of Chicago - Booth School of Business and University of Pennsylvania - The Wharton School
Downloads 457 (113,364)
Citation 2

Abstract:

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Impulsive Behavior, Affect, Mixed Emotions, Coping

2.

Empathy Versus Price: The Influence of Emotional Appeals Across Cultures

Number of pages: 23 Posted: 17 Nov 2006
Patti Williams and Jennifer Aaker
University of Pennsylvania - The Wharton School and Stanford University - Graduate School of Business
Downloads 197 (272,492)
Citation 4

Abstract:

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3.

Age-Related Differences in Responses to Emotional Advertisements

Journal of Consumer Research, Vol. 32, No. 3, 2005
Number of pages: 12 Posted: 20 Oct 2011
Patti Williams and Aimee Drolet
University of Pennsylvania - The Wharton School and University of California, Los Angeles (UCLA) - Marketing Area
Downloads 186 (286,878)
Citation 1

Abstract:

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4.

Can Mixed Emotions Peacefully Coexist?

Number of pages: 15 Posted: 17 Nov 2006
Patti Williams and Jennifer Aaker
University of Pennsylvania - The Wharton School and Stanford University - Graduate School of Business
Downloads 183 (291,112)
Citation 7

Abstract:

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5.

Age-Related Differences in Responses to Affective vs. Rational Ads for Hedonic vs. Utilitarian Products

Marketing Letters, 2007
Number of pages: 11 Posted: 20 Oct 2011
Aimee Drolet, Patti Williams and Loraine Lau-Gesk
University of California, Los Angeles (UCLA) - Marketing Area, University of Pennsylvania - The Wharton School and University of California, Irvine - Marketing Area
Downloads 167 (315,174)

Abstract:

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age, advertising

6.

License to Sin: The Liberating Role of Reporting Expectations

Journal of Consumer Research, Vol. 34, June 2007
Number of pages: 10 Posted: 11 Jun 2007 Last Revised: 19 Oct 2011
Gavan J. Fitzsimons, Joseph Nunes and Patti Williams
Duke University - Fuqua School of Business, University of Southern California - Marshall School of Business and University of Pennsylvania - The Wharton School
Downloads 117 (417,720)

Abstract:

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license, sin, liberating, reporting

7.

A Feature-Based Approach to Assessing Advertisement Similarity

Journal of Marketing Research, Vol. XLIII, pp. 237–243, May 2006
Number of pages: 7 Posted: 20 Oct 2011
David A. Schweidel, Eric Bradlow and Patti Williams
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 98 (474,076)

Abstract:

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8.

Feeling Like My Self: Emotion Profiles and Social Identity

Journal of Consumer Research, Vol. 40, No. 2, 2013
Number of pages: 21 Posted: 21 Jan 2016
Nicole Coleman and Patti Williams
University of Pittsburgh - Marketing Group and University of Pennsylvania - The Wharton School
Downloads 71 (575,566)
Citation 2

Abstract:

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emotion, social identity, emotion regulation, consumer behavior

9.

When Consumers Don't Recognize 'Benign' Intention Questions as Persuasion Attempts

Journal of Consumer Research, Vol. 31, 2004
Number of pages: 11 Posted: 20 Oct 2011
Patti Williams, Gavan J. Fitzsimons and Lauren Block
University of Pennsylvania - The Wharton School, Duke University - Fuqua School of Business and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 68 (588,976)

Abstract:

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10.

Looking for My Self: Identity-Driven Attention Allocation

Journal of Consumer Psychology, 25 (July), 504-511
Number of pages: 8 Posted: 21 Jan 2016
Nicole Coleman and Patti Williams
University of Pittsburgh - Marketing Group and University of Pennsylvania - The Wharton School
Downloads 51 (676,854)
Citation 1

Abstract:

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social identity, attention, emotion

11.

Simply Asking Questions About Health Behaviors Increases Both Healthy and Unhealthy Behaviors

Social Influence, Vol. 1, No. 2, pp. 117-127, 2006
Number of pages: 13 Posted: 20 Oct 2011
Patti Williams, Lauren Block and Gavan J. Fitzsimons
University of Pennsylvania - The Wharton School, City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business and Duke University - Fuqua School of Business
Downloads 45 (713,769)
Citation 4

Abstract:

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